--- title: "Lodge: search popularity worldwide" description: "An American maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lodge-cast-iron" publisher: "Brandwave" --- # Lodge: search popularity worldwide An American maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lodge - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among frying pan brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Frying pan brands | 6 | 2.7% | 74K | | Cookware brands | 6 | 2.8% | 74K | | Griddle pan brands | 7 | 2.9% | 74K | | Grill pan brands | 6 | 3.4% | 74K | | Dutch oven brands | 2 | 18.1% | 36K | - [Frying pan brands](/demand/global-en/categories/frying-pan-brands) - [Cookware brands](/demand/global-en/categories/cookware-brands) - [Griddle pan brands](/demand/global-en/categories/griddle-pan-brands) - [Grill pan brands](/demand/global-en/categories/grill-pan-brands) - [Dutch oven brands](/demand/global-en/categories/dutch-oven-brands) ## Top frying pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lodge is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tramontina | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | All-Clad | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Lodge | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Caraway | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about frying pan brands - Asked ChatGPT "Which frying pan brand should I buy?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Caraway - Asked ChatGPT "What are the best frying pan brands?": 1. All-Clad, 2. Tramontina, 3. Lodge, 4. Tefal, 5. Made In - Asked ChatGPT "What's the best frying pan brand for everyday cooking?": 1. Tramontina, 2. All-Clad, 3. Tefal, 4. Lodge - Searched Google, AI Overview "cast iron pan": 1. Lodge - Searched Google, AI Overview "nonstick frying pan": 1. Tramontina, 2. Le Creuset Not named in any answer: Circulon, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Lodge changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K. - Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide decreased from 3.3% to 2.7%. - Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide peaked at 4% in July 2026 and was lowest at 2.7% in September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide decreased from 3.3% to 2.8%. - Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide peaked at 4.2% in July 2026 and was lowest at 2.8% in September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands worldwide peaked at 4.5% in July 2026 and was lowest at 2.9% in September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands worldwide decreased from 4% to 3.4%. - Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands worldwide peaked at 4.9% in April 2026 and was lowest at 3.4% in September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among dutch oven brands worldwide peaked at 18.7% in January 2026 and was lowest at 9.2% in July 2026. ## How did search popularity change for frying pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%. - In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%. - In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%. - In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%. - In September 2026, Made In lost share of searches among frying pan brands worldwide, from 5.7% to 5%. - In September 2026, All-Clad lost share of searches among frying pan brands worldwide, from 4.7% to 4.1%. ## How did search popularity change for cookware brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among cookware brands worldwide, from 54.2% to 57.3%. - In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%. - In September 2026, Tramontina lost share of searches among cookware brands worldwide, from 13.4% to 11.5%. - In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%. - In September 2026, All-Clad lost share of searches among cookware brands worldwide, from 4.9% to 4.2%. - Staub’s share of searches among cookware brands worldwide has gained ground for 3 months in a row, from 3.8% to 5.2% in September 2026. ## How did search popularity change for griddle pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among griddle pan brands worldwide, from 57% to 59.7%. - In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%. - In September 2026, All-Clad lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%. - In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%. - In September 2026, GreenPan lost share of searches among griddle pan brands worldwide, from 3.5% to 2.9%. - Staub’s share of searches among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.1% to 5.4% in September 2026. ## How did search popularity change for grill pan brands worldwide in September 2026? - In September 2026, Le Creuset gained share of searches among grill pan brands worldwide, from 64.1% to 69.5%. - In September 2026, Ooni lost share of searches among grill pan brands worldwide, from 7.1% to 5.1%. - In September 2026, Lodge lost share of searches among grill pan brands worldwide, from 4.8% to 3.4%. - In September 2026, Made In lost share of searches among grill pan brands worldwide, from 7.1% to 6.3%. - In September 2026, All-Clad lost share of searches among grill pan brands worldwide, from 5.8% to 5.1%. - In September 2026, Scanpan lost share of searches among grill pan brands worldwide, from 2.1% to 1.5%. ## How did search popularity change for dutch oven brands worldwide in September 2026? - In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%. - In September 2026, Lodge gained share of searches among dutch oven brands worldwide, from 15.8% to 18.1%. - In September 2026, Tramontina gained share of searches among dutch oven brands worldwide, from 3.8% to 5%. - In September 2026, Le Creuset lost share of searches among dutch oven brands worldwide, from 63.4% to 55.4%. - In September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide. - In September 2026, Emile Henry fell from 7th to 8th among dutch oven brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Frying pan brands | 90.5K | 3.3% | 6 | | Nov 2025 | Frying pan brands | 135K | 3.2% | 7 | | Dec 2025 | Frying pan brands | 135K | 3.4% | 7 | | Jan 2026 | Frying pan brands | 110K | 3.7% | 6 | | Feb 2026 | Frying pan brands | 90.5K | 3.7% | 6 | | Mar 2026 | Frying pan brands | 74K | 3% | 6 | | Apr 2026 | Frying pan brands | 90.5K | 3.9% | 6 | | May 2026 | Frying pan brands | 90.5K | 3.7% | 6 | | Jun 2026 | Frying pan brands | 90.5K | 3.7% | 6 | | Jul 2026 | Frying pan brands | 90.5K | 4% | 6 | | Aug 2026 | Frying pan brands | 90.5K | 3.8% | 6 | | Sep 2026 | Frying pan brands | 74K | 2.7% | 6 | | Oct 2025 | Cookware brands | 90.5K | 3.3% | 6 | | Nov 2025 | Cookware brands | 135K | 3.4% | 6 | | Dec 2025 | Cookware brands | 135K | 3.6% | 6 | | Jan 2026 | Cookware brands | 110K | 3.8% | 6 | | Feb 2026 | Cookware brands | 90.5K | 3.9% | 6 | | Mar 2026 | Cookware brands | 74K | 3.1% | 6 | | Apr 2026 | Cookware brands | 90.5K | 4% | 6 | | May 2026 | Cookware brands | 90.5K | 3.9% | 6 | | Jun 2026 | Cookware brands | 90.5K | 3.8% | 5 | | Jul 2026 | Cookware brands | 90.5K | 4.2% | 5 | | Aug 2026 | Cookware brands | 90.5K | 4% | 6 | | Sep 2026 | Cookware brands | 74K | 2.8% | 6 | | Oct 2025 | Griddle pan brands | 90.5K | 3.4% | 7 | | Nov 2025 | Griddle pan brands | 135K | 3.4% | 7 | | Dec 2025 | Griddle pan brands | 135K | 3.6% | 5 | | Jan 2026 | Griddle pan brands | 110K | 3.8% | 7 | | Feb 2026 | Griddle pan brands | 90.5K | 4% | 6 | | Mar 2026 | Griddle pan brands | 74K | 3.3% | 7 | | Apr 2026 | Griddle pan brands | 90.5K | 4.3% | 6 | | May 2026 | Griddle pan brands | 90.5K | 4.1% | 6 | | Jun 2026 | Griddle pan brands | 90.5K | 4.1% | 5 | | Jul 2026 | Griddle pan brands | 90.5K | 4.5% | 5 | | Aug 2026 | Griddle pan brands | 90.5K | 4.2% | 6 | | Sep 2026 | Griddle pan brands | 74K | 2.9% | 7 | | Oct 2025 | Grill pan brands | 90.5K | 4% | 6 | | Nov 2025 | Grill pan brands | 135K | 3.8% | 7 | | Dec 2025 | Grill pan brands | 135K | 3.9% | 6 | | Jan 2026 | Grill pan brands | 110K | 4.6% | 5 | | Feb 2026 | Grill pan brands | 90.5K | 4.8% | 5 | | Mar 2026 | Grill pan brands | 74K | 3.9% | 6 | | Apr 2026 | Grill pan brands | 90.5K | 4.9% | 6 | | May 2026 | Grill pan brands | 90.5K | 4.6% | 6 | | Jun 2026 | Grill pan brands | 90.5K | 4.5% | 5 | | Jul 2026 | Grill pan brands | 90.5K | 4.9% | 5 | | Aug 2026 | Grill pan brands | 90.5K | 4.8% | 6 | | Sep 2026 | Grill pan brands | 74K | 3.4% | 6 | | Oct 2025 | Dutch oven brands | 44.9K | 17.9% | 2 | | Nov 2025 | Dutch oven brands | 65.9K | 14.1% | 3 | | Dec 2025 | Dutch oven brands | 97.1K | 17.5% | 2 | | Jan 2026 | Dutch oven brands | 78.4K | 18.7% | 2 | | Feb 2026 | Dutch oven brands | 52.4K | 17.1% | 2 | | Mar 2026 | Dutch oven brands | 36K | 12.8% | 2 | | Apr 2026 | Dutch oven brands | 24.1K | 12.1% | 3 | | May 2026 | Dutch oven brands | 24.6K | 12.2% | 3 | | Jun 2026 | Dutch oven brands | 24.1K | 11% | 2 | | Jul 2026 | Dutch oven brands | 24.1K | 9.2% | 2 | | Aug 2026 | Dutch oven brands | 33.7K | 15.8% | 2 | | Sep 2026 | Dutch oven brands | 36K | 18.1% | 2 | ## How are Lodge’s branded searches counted? Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lodge cast iron” - “lodge dutch oven” - “lodge enameled dutch oven” ## Which frying pan brands compete with Lodge? - [Le Creuset](/demand/global-en/brands/le-creuset) - [Tefal](/demand/global-en/brands/tefal) - [Tramontina](/demand/global-en/brands/tramontina): Head-to-head: /demand/global-en/compare/lodge-cast-iron-vs-tramontina - [Made In](/demand/global-en/brands/made-in-cookware): Head-to-head: /demand/global-en/compare/lodge-cast-iron-vs-made-in-cookware - [All-Clad](/demand/global-en/brands/all-clad): Head-to-head: /demand/global-en/compare/all-clad-vs-lodge-cast-iron - [Caraway](/demand/global-en/brands/caraway-cookware): Head-to-head: /demand/global-en/compare/caraway-cookware-vs-lodge-cast-iron - [Circulon](/demand/global-en/brands/circulon): Head-to-head: /demand/global-en/compare/circulon-vs-lodge-cast-iron - [Ninja](/demand/global-en/brands/ninja-kitchen) - [HexClad](/demand/global-en/brands/hexclad) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lodge: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.