--- title: "L'Occitane: search popularity worldwide" description: "L'Occitane sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/loccitane" publisher: "Brandwave" --- # L'Occitane: search popularity worldwide L'Occitane sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L'Occitane - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hand soap brands**: 22.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand soap brands | 2 | 22.4% | 1.2M | | Bath, body and cosmetics stores | 2 | 29.8% | 1.2M | | Body oil brands | 1 | 60.4% | 1.2M | - [Hand soap brands](/demand/global-en/categories/hand-soap-brands) - [Bath, body and cosmetics stores](/demand/global-en/categories/bath-and-body-stores) - [Body oil brands](/demand/global-en/categories/body-oil-brands) ## How has branded search demand for L'Occitane changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for L'Occitane worldwide held steady at 1.2M. - Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide peaked at 33.2% in December 2025 and was lowest at 22.1% in March 2026. - Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide increased from 25% to 29.8%. - Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 32% in February 2026 and was lowest at 25% in October 2025. - Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide decreased from 65.2% to 60.4%. - Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide peaked at 77.2% in December 2025 and was lowest at 57.7% in July 2026. ## How did search popularity change for hand soap brands worldwide in September 2026? - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search. - In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%. - In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%. - In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%. ## How did search popularity change for body oil brands worldwide in September 2026? - In September 2026, Elemis gained estimated Share of Search among body oil brands worldwide, from 19% to 22.3%. - In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.1% to 60.4%. - In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.6%. - Estimated monthly branded searches for Neom worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand soap brands | 1.2M | 22.2% | 2 | | Nov 2025 | Hand soap brands | 2.2M | 29.4% | 1 | | Dec 2025 | Hand soap brands | 2.7M | 33.2% | 1 | | Jan 2026 | Hand soap brands | 1.5M | 26.4% | 1 | | Feb 2026 | Hand soap brands | 1.2M | 25.4% | 2 | | Mar 2026 | Hand soap brands | 1.2M | 22.1% | 2 | | Apr 2026 | Hand soap brands | 1.2M | 24.4% | 2 | | May 2026 | Hand soap brands | 1.2M | 22.8% | 2 | | Jun 2026 | Hand soap brands | 1.2M | 24.1% | 2 | | Jul 2026 | Hand soap brands | 1.2M | 23.9% | 2 | | Aug 2026 | Hand soap brands | 1.2M | 22.2% | 2 | | Sep 2026 | Hand soap brands | 1.2M | 22.4% | 2 | | Oct 2025 | Bath, body and cosmetics stores | 1.2M | 25% | 2 | | Nov 2025 | Bath, body and cosmetics stores | 2.2M | 29.9% | 2 | | Dec 2025 | Bath, body and cosmetics stores | 2.7M | 31.9% | 2 | | Jan 2026 | Bath, body and cosmetics stores | 1.5M | 30% | 2 | | Feb 2026 | Bath, body and cosmetics stores | 1.2M | 32% | 1 | | Mar 2026 | Bath, body and cosmetics stores | 1.2M | 27.8% | 2 | | Apr 2026 | Bath, body and cosmetics stores | 1.2M | 31% | 1 | | May 2026 | Bath, body and cosmetics stores | 1.2M | 31% | 1 | | Jun 2026 | Bath, body and cosmetics stores | 1.2M | 32% | 1 | | Jul 2026 | Bath, body and cosmetics stores | 1.2M | 32% | 1 | | Aug 2026 | Bath, body and cosmetics stores | 1.2M | 31% | 1 | | Sep 2026 | Bath, body and cosmetics stores | 1.2M | 29.8% | 2 | | Oct 2025 | Body oil brands | 1.2M | 65.2% | 1 | | Nov 2025 | Body oil brands | 2.2M | 67.6% | 1 | | Dec 2025 | Body oil brands | 2.7M | 77.2% | 1 | | Jan 2026 | Body oil brands | 1.5M | 61.5% | 1 | | Feb 2026 | Body oil brands | 1.2M | 69.7% | 1 | | Mar 2026 | Body oil brands | 1.2M | 64.3% | 1 | | Apr 2026 | Body oil brands | 1.2M | 59.8% | 1 | | May 2026 | Body oil brands | 1.2M | 63.5% | 1 | | Jun 2026 | Body oil brands | 1.2M | 69.6% | 1 | | Jul 2026 | Body oil brands | 1.2M | 57.7% | 1 | | Aug 2026 | Body oil brands | 1.2M | 63.1% | 1 | | Sep 2026 | Body oil brands | 1.2M | 60.4% | 1 | ## How is L'Occitane measured? Brandwave collects information about searches that people make online using L'Occitane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “l occitane” ## Which hand soap brands compete with L'Occitane? - [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-loccitane - [Aesop](/demand/global-en/brands/aesop): Head-to-head: /demand/global-en/compare/aesop-vs-loccitane - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-loccitane - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-loccitane - [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/dial-vs-loccitane - [Blueland](/demand/global-en/brands/blueland) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "L'Occitane: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/loccitane This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.