---
title: "L.L.Bean: search popularity worldwide"
description: "L.L.Bean sells outdoor clothing, footwear and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ll-bean"
publisher: "Brandwave"
---

# L.L.Bean: search popularity worldwide

L.L.Bean sells outdoor clothing, footwear and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: L.L.Bean
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among tote bag brands**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tote bag brands | 6 | 7% | 90.5K |
| Slipper brands | 6 | 1.7% | 14.8K |

- [Tote bag brands](/demand/global-en/categories/tote-bags)
- [Slipper brands](/demand/global-en/categories/slipper-brands)

## Top tote bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L.L.Bean was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. L.L.Bean is the most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L.L.Bean | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Baggu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Marc Jacobs | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Cuyana | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Kate Spade | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tory Burch | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dagne Dover | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Goyard | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lululemon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lo & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tote bag brands

- Asked ChatGPT "Which tote bag brand should I buy?": 1. Longchamp, 2. L.L.Bean, 3. Baggu, 4. Marc Jacobs
- Asked ChatGPT "What are the best tote bag brands?": 1. Longchamp, 2. L.L.Bean, 3. Cuyana, 4. Baggu, 5. Marc Jacobs, 6. Dagne Dover, 7. Goyard
- Asked ChatGPT "What's the best tote bag for carrying a laptop to work?": 1. Cuyana
- Searched Google, AI Overview "tote bag": 1. L.L.Bean, 2. Baggu, 3. Marc Jacobs, 4. Kate Spade, 5. Tory Burch, 6. Cuyana
- Searched Google, AI Overview "work tote": 1. Dagne Dover

Not named in any answer: Coach, Lululemon, Lo & Sons and Michael Kors.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for L.L.Bean changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for L.L.Bean worldwide fell from 2.8M to 2.3M.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among tote bag brands worldwide increased from 4.7% to 7%.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among tote bag brands worldwide peaked at 10% in July 2026 and was lowest at 4.3% in February 2026.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide decreased from 2.3% to 1.7%.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide peaked at 4.4% in January 2026 and was lowest at 1.4% in July 2026.
- Across the 12 months ending September 2026, L.L.Bean fell from 5th to 6th among slipper brands worldwide.

## How did search popularity change for tote bag brands worldwide in September 2026?

- In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
- In September 2026, Goyard gained share of searches among tote bag brands worldwide, from 8.8% to 10.4%.
- In September 2026, L.L.Bean gained share of searches among tote bag brands worldwide, from 5.9% to 7%.
- In September 2026, Coach lost share of searches among tote bag brands worldwide, from 19.6% to 15.5%.
- In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.
- In September 2026, Kate Spade rose from 9th to 8th among tote bag brands worldwide.

## How did search popularity change for slipper brands worldwide in September 2026?

- In September 2026, UGG gained share of searches among slipper brands worldwide, from 58.5% to 64.9%.
- In September 2026, Birkenstock lost share of searches among slipper brands worldwide, from 21.5% to 15.9%.
- In September 2026, Bombas lost share of searches among slipper brands worldwide, from 6.4% to 5.8%.
- Vionic’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.7% in September 2026.
- Isotoner’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.96% in September 2026.
- Haflinger’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tote bag brands | 60.5K | 4.7% | 6 |
| Nov 2025 | Tote bag brands | 90.5K | 5.6% | 6 |
| Dec 2025 | Tote bag brands | 74K | 4.7% | 6 |
| Jan 2026 | Tote bag brands | 60.5K | 4.6% | 6 |
| Feb 2026 | Tote bag brands | 49.5K | 4.3% | 6 |
| Mar 2026 | Tote bag brands | 74K | 5.5% | 6 |
| Apr 2026 | Tote bag brands | 110K | 8.8% | 6 |
| May 2026 | Tote bag brands | 135K | 9.4% | 6 |
| Jun 2026 | Tote bag brands | 110K | 8.6% | 6 |
| Jul 2026 | Tote bag brands | 165K | 10% | 6 |
| Aug 2026 | Tote bag brands | 110K | 5.9% | 6 |
| Sep 2026 | Tote bag brands | 90.5K | 7% | 6 |
| Oct 2025 | Slipper brands | 33.1K | 2.3% | 5 |
| Nov 2025 | Slipper brands | 74K | 2.4% | 4 |
| Dec 2025 | Slipper brands | 135K | 4.1% | 4 |
| Jan 2026 | Slipper brands | 49.5K | 4.4% | 5 |
| Feb 2026 | Slipper brands | 22.2K | 2.9% | 5 |
| Mar 2026 | Slipper brands | 14.8K | 2.3% | 5 |
| Apr 2026 | Slipper brands | 9.9K | 2% | 7 |
| May 2026 | Slipper brands | 8.1K | 1.6% | 7 |
| Jun 2026 | Slipper brands | 6.6K | 1.5% | 8 |
| Jul 2026 | Slipper brands | 6.6K | 1.4% | 8 |
| Aug 2026 | Slipper brands | 9.9K | 1.6% | 7 |
| Sep 2026 | Slipper brands | 14.8K | 1.7% | 6 |

## How are L.L.Bean’s branded searches counted?

Brandwave collects information about searches that people make online using L.L.Bean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ll bean”
- “ll bean slippers”
- “ll bean tote”

## Which tote bag brands compete with L.L.Bean?

- [Baggu](/demand/global-en/brands/baggu)
- [Longchamp](/demand/global-en/brands/longchamp)
- [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-ll-bean
- [Marc Jacobs](/demand/global-en/brands/marc-jacobs): Head-to-head: /demand/global-en/compare/ll-bean-vs-marc-jacobs
- [Goyard](/demand/global-en/brands/goyard): Head-to-head: /demand/global-en/compare/goyard-vs-ll-bean
- [Tory Burch](/demand/global-en/brands/tory-burch): Head-to-head: /demand/global-en/compare/ll-bean-vs-tory-burch
- [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/kate-spade-vs-ll-bean
- [Lululemon](/demand/global-en/brands/lululemon)
- [Lo & Sons](/demand/global-en/brands/lo-and-sons)
- [Michael Kors](/demand/global-en/brands/michael-kors)
- [Cuyana](/demand/global-en/brands/cuyana)
- [Dagne Dover](/demand/global-en/brands/dagne-dover)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "L.L.Bean: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ll-bean

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ll-bean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.