--- title: "How popular is Living Proof? Searches and AI answers worldwide" description: "Living Proof makes haircare and styling products for Unilever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/living-proof" publisher: "Brandwave" --- # How popular is Living Proof? Searches and AI answers worldwide Living Proof makes haircare and styling products for Unilever. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Living Proof - **Owned by**: Unilever - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among heat protectant brands**: 7.9% ## Where does Living Proof compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heat protectant brands | 5 | 7.9% | 6.6K | - [Heat protectant brands](/demand/global-en/categories/heat-protectant-brands) ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Living Proof did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Living Proof changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Living Proof worldwide fell from 8.1K to 6.6K. - Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide decreased from 9.6% to 7.9%. - Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide peaked at 10.6% in April 2026 and was lowest at 7.9% in October 2026. - Across the 12 months ending October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches. - In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches. - In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%. - In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%. - In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%. - In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Heat protectant brands | 8.1K | 9.6% | 6 | | Dec 2025 | Heat protectant brands | 8.1K | 9.3% | 6 | | Jan 2026 | Heat protectant brands | 8.1K | 10.5% | 5 | | Feb 2026 | Heat protectant brands | 6.6K | 10.3% | 5 | | Mar 2026 | Heat protectant brands | 6.6K | 9.7% | 5 | | Apr 2026 | Heat protectant brands | 6.6K | 10.6% | 5 | | May 2026 | Heat protectant brands | 4.4K | 8.1% | 6 | | Jun 2026 | Heat protectant brands | 4.4K | 8.8% | 6 | | Jul 2026 | Heat protectant brands | 4.4K | 7.9% | 6 | | Aug 2026 | Heat protectant brands | 5.4K | 8.5% | 5 | | Sep 2026 | Heat protectant brands | 5.4K | 8.4% | 6 | | Oct 2026 | Heat protectant brands | 6.6K | 7.9% | 5 | ## How are Living Proof’s branded searches counted? Brandwave collects information about searches that people make online using Living Proof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “living proof heat protectant” ## Which heat protectant brands compete with Living Proof? - [CHI](/demand/global-en/brands/chi-hair) - [TRESemmé](/demand/global-en/brands/tresemme): Head-to-head: /demand/global-en/compare/living-proof-vs-tresemme - [Kérastase](/demand/global-en/brands/kerastase): Head-to-head: /demand/global-en/compare/kerastase-vs-living-proof - [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/ghd-hair-vs-living-proof - [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/living-proof-vs-moroccanoil - [Bed Head](/demand/global-en/brands/bed-head): Head-to-head: /demand/global-en/compare/bed-head-vs-living-proof - [Olaplex](/demand/global-en/brands/olaplex) - [Color Wow](/demand/global-en/brands/color-wow) - [Not Your Mother's](/demand/global-en/brands/not-your-mother-s) ## Who owns Living Proof? Living Proof is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dove, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 33 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Living Proof? Living Proof is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dove, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Popsicle, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Living Proof? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/living-proof This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/living-proof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.