--- title: "Living DNA: search popularity worldwide" description: "Living DNA sells DNA tests for ancestry and wellbeing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/living-dna" publisher: "Brandwave" --- # Living DNA: search popularity worldwide Living DNA sells DNA tests for ancestry and wellbeing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Living DNA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among DNA test kit brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | DNA test kit brands | 5 | 1.1% | 9.9K | - [DNA test kit brands](/demand/global-en/categories/dna-test-kit-brands) ## Top DNA test kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Living DNA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Living DNA is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ancestry | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | MyHeritage | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | 23andMe | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FamilyTreeDNA | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Living DNA | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nebula Genomics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DNA test kit brands - Asked ChatGPT "Which DNA test kit should I buy?": 1. Ancestry, 2. 23andMe, 3. FamilyTreeDNA - Asked ChatGPT "What are the best DNA test kits?": 1. Ancestry, 2. 23andMe, 3. MyHeritage, 4. FamilyTreeDNA, 5. Living DNA - Asked ChatGPT "What's the best DNA test for finding out my ancestry?": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA, 4. 23andMe - Searched Google, AI Overview "dna test": 1. Ancestry, 2. MyHeritage, 3. FamilyTreeDNA Not named in any answer: Nebula Genomics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Living DNA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Living DNA worldwide fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Living DNA’s share of searches among DNA test kit brands worldwide held steady, from 1% to 1.1%. ## How did search popularity change for DNA test kit brands worldwide in September 2026? - In September 2026, 23andMe gained share of searches among DNA test kit brands worldwide, from 29.7% to 33.5%. - In September 2026, FamilyTreeDNA gained share of searches among DNA test kit brands worldwide, from 7.3% to 8.2%. - In September 2026, Ancestry lost share of searches among DNA test kit brands worldwide, from 54.2% to 50%. - In September 2026, MyHeritage lost share of searches among DNA test kit brands worldwide, from 7.3% to 6.7%. - Estimated monthly branded searches for Nebula Genomics worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. - Estimated monthly branded searches for Living DNA worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DNA test kit brands | 12.1K | 1% | 5 | | Nov 2025 | DNA test kit brands | 12.1K | 1% | 5 | | Dec 2025 | DNA test kit brands | 12.1K | 0.94% | 5 | | Jan 2026 | DNA test kit brands | 12.1K | 1% | 5 | | Feb 2026 | DNA test kit brands | 9.9K | 0.93% | 5 | | Mar 2026 | DNA test kit brands | 9.9K | 0.82% | 5 | | Apr 2026 | DNA test kit brands | 9.9K | 1% | 5 | | May 2026 | DNA test kit brands | 9.9K | 0.91% | 5 | | Jun 2026 | DNA test kit brands | 8.1K | 0.76% | 5 | | Jul 2026 | DNA test kit brands | 8.1K | 0.74% | 5 | | Aug 2026 | DNA test kit brands | 9.9K | 0.98% | 5 | | Sep 2026 | DNA test kit brands | 9.9K | 1.1% | 5 | ## How are Living DNA’s branded searches counted? Brandwave collects information about searches that people make online using Living DNA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “living dna” ## Which DNA test kit brands compete with Living DNA? - [Ancestry](/demand/global-en/brands/ancestry): Head-to-head: /demand/global-en/compare/ancestry-vs-living-dna - [23andMe](/demand/global-en/brands/23andme): Head-to-head: /demand/global-en/compare/23andme-vs-living-dna - [FamilyTreeDNA](/demand/global-en/brands/familytreedna): Head-to-head: /demand/global-en/compare/familytreedna-vs-living-dna - [MyHeritage](/demand/global-en/brands/myheritage): Head-to-head: /demand/global-en/compare/living-dna-vs-myheritage - [Nebula Genomics](/demand/global-en/brands/nebula-genomics): Head-to-head: /demand/global-en/compare/living-dna-vs-nebula-genomics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Living DNA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/living-dna This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/living-dna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.