---
title: "Little Tikes: search popularity and Share of Search worldwide"
description: "Little Tikes makes kids play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/little-tikes"
publisher: "Brandwave"
---

# Little Tikes: search popularity and Share of Search worldwide

Little Tikes makes kids play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Little Tikes
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ride on toys**: 40.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ride on toys | 1 | 40.8% | 135K |
| Swings | 1 | 64.5% | 135K |
| Sandpits | 1 | 67.9% | 135K |
| Climbing frames | 1 | 75% | 135K |
| Trampoline brands | 1 | 75.8% | 135K |

- [Ride on toys](/demand/global-en/categories/ride-on-toys)
- [Swings](/demand/global-en/categories/swings)
- [Sandpits](/demand/global-en/categories/sandpits)
- [Climbing frames](/demand/global-en/categories/climbing-frames)
- [Trampoline brands](/demand/global-en/categories/trampoline-brands)

## How has branded search demand for Little Tikes changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Little Tikes worldwide held steady at 135K.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide decreased from 42% to 40.8%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among ride on toys worldwide peaked at 46.1% in February 2026 and was lowest at 37.6% in April 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide decreased from 66.2% to 64.5%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide peaked at 69% in November 2025 and was lowest at 50.7% in February 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide decreased from 72.7% to 67.9%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide peaked at 75.2% in December 2025 and was lowest at 60.8% in April 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide decreased from 80% to 75%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide peaked at 83.2% in December 2025 and was lowest at 59% in April 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among trampoline brands worldwide increased from 73.6% to 75.8%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among trampoline brands worldwide peaked at 80.9% in February 2026 and was lowest at 68.7% in November 2025.

## How did search popularity change for ride on toys worldwide in August 2026?

- In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
- In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.
- Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.
- Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
- Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

## How did search popularity change for swings worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
- In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%.
- In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.
- In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%.
- In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
- Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%.
- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%.
- In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 4% to 2.7%.
- In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
- In August 2026, Chad Valley rose from 5th to 4th among sandpits worldwide.

## How did search popularity change for climbing frames worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
- In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
- In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
- In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
- In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

## How did search popularity change for trampoline brands worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among trampoline brands worldwide, from 74.5% to 75.8%.
- In August 2026, Plum lost estimated Share of Search among trampoline brands worldwide, from 3.6% to 2.5%.
- Vuly’s estimated Share of Search among trampoline brands worldwide has gained ground for 3 months in a row, from 12.4% to 15.2% in August 2026.
- Estimated monthly branded searches for Springfree worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ride on toys | 135K | 42% | 1 |
| Nov 2025 | Ride on toys | 165K | 38.7% | 1 |
| Dec 2025 | Ride on toys | 165K | 45.2% | 1 |
| Jan 2026 | Ride on toys | 110K | 43.4% | 1 |
| Feb 2026 | Ride on toys | 110K | 46.1% | 1 |
| Mar 2026 | Ride on toys | 135K | 40.9% | 1 |
| Apr 2026 | Ride on toys | 135K | 37.6% | 1 |
| May 2026 | Ride on toys | 165K | 43.5% | 1 |
| Jun 2026 | Ride on toys | 135K | 42.4% | 1 |
| Jul 2026 | Ride on toys | 135K | 41.3% | 1 |
| Aug 2026 | Ride on toys | 135K | 40.8% | 1 |
| Sep 2026 | Ride on toys | — | — | — |
| Oct 2025 | Swings | 135K | 66.2% | 1 |
| Nov 2025 | Swings | 165K | 69% | 1 |
| Dec 2025 | Swings | 165K | 67% | 1 |
| Jan 2026 | Swings | 110K | 58.6% | 1 |
| Feb 2026 | Swings | 110K | 50.7% | 1 |
| Mar 2026 | Swings | 135K | 55.1% | 1 |
| Apr 2026 | Swings | 135K | 53.7% | 1 |
| May 2026 | Swings | 165K | 57.2% | 1 |
| Jun 2026 | Swings | 135K | 57.6% | 1 |
| Jul 2026 | Swings | 135K | 59.3% | 1 |
| Aug 2026 | Swings | 135K | 64.5% | 1 |
| Sep 2026 | Swings | — | — | — |
| Oct 2025 | Sandpits | 135K | 72.7% | 1 |
| Nov 2025 | Sandpits | 165K | 71.8% | 1 |
| Dec 2025 | Sandpits | 165K | 75.2% | 1 |
| Jan 2026 | Sandpits | 110K | 71.8% | 1 |
| Feb 2026 | Sandpits | 110K | 71.4% | 1 |
| Mar 2026 | Sandpits | 135K | 66% | 1 |
| Apr 2026 | Sandpits | 135K | 60.8% | 1 |
| May 2026 | Sandpits | 165K | 66.6% | 1 |
| Jun 2026 | Sandpits | 135K | 66.6% | 1 |
| Jul 2026 | Sandpits | 135K | 66.3% | 1 |
| Aug 2026 | Sandpits | 135K | 67.9% | 1 |
| Sep 2026 | Sandpits | — | — | — |
| Oct 2025 | Climbing frames | 135K | 80% | 1 |
| Nov 2025 | Climbing frames | 165K | 81.8% | 1 |
| Dec 2025 | Climbing frames | 165K | 83.2% | 1 |
| Jan 2026 | Climbing frames | 110K | 77.1% | 1 |
| Feb 2026 | Climbing frames | 110K | 73.6% | 1 |
| Mar 2026 | Climbing frames | 135K | 59.2% | 1 |
| Apr 2026 | Climbing frames | 135K | 59% | 1 |
| May 2026 | Climbing frames | 165K | 62.1% | 1 |
| Jun 2026 | Climbing frames | 135K | 65.9% | 1 |
| Jul 2026 | Climbing frames | 135K | 69.3% | 1 |
| Aug 2026 | Climbing frames | 135K | 75% | 1 |
| Sep 2026 | Climbing frames | — | — | — |
| Oct 2025 | Trampoline brands | 135K | 73.6% | 1 |
| Nov 2025 | Trampoline brands | 165K | 68.7% | 1 |
| Dec 2025 | Trampoline brands | 165K | 75.3% | 1 |
| Jan 2026 | Trampoline brands | 110K | 79% | 1 |
| Feb 2026 | Trampoline brands | 110K | 80.9% | 1 |
| Mar 2026 | Trampoline brands | 135K | 75.4% | 1 |
| Apr 2026 | Trampoline brands | 135K | 70.8% | 1 |
| May 2026 | Trampoline brands | 165K | 75.4% | 1 |
| Jun 2026 | Trampoline brands | 135K | 73.8% | 1 |
| Jul 2026 | Trampoline brands | 135K | 74.5% | 1 |
| Aug 2026 | Trampoline brands | 135K | 75.8% | 1 |
| Sep 2026 | Trampoline brands | — | — | — |

## How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “little tikes”

## Which ride on toys compete with Little Tikes?

- [Radio Flyer](/demand/global-en/brands/radio-flyer): Head-to-head: /demand/global-en/compare/little-tikes-vs-radio-flyer
- [Micro Scooters](/demand/global-en/brands/micro-scooters): Head-to-head: /demand/global-en/compare/little-tikes-vs-micro-scooters
- [Step2](/demand/global-en/brands/step2): Head-to-head: /demand/global-en/compare/little-tikes-vs-step2
- [Globber](/demand/global-en/brands/globber): Head-to-head: /demand/global-en/compare/globber-vs-little-tikes
- [Berg](/demand/global-en/brands/berg): Head-to-head: /demand/global-en/compare/berg-vs-little-tikes

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Little Tikes: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/little-tikes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.