--- title: "Liquid I.V.: search popularity and Share of Search worldwide" description: "A hydration brand offering flavored electrolyte drink mixes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/liquid-iv" publisher: "Brandwave" --- # Liquid I.V.: search popularity and Share of Search worldwide A hydration brand offering flavored electrolyte drink mixes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Liquid I.V. - **Owned by**: Unilever - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among electrolyte drink mix brands**: 45.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrolyte drink mix brands | 1 | 45.3% | 580K | - [Electrolyte drink mix brands](/demand/global-en/categories/electrolyte-drink-mixes) ## How has branded search demand for Liquid I.V. changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Liquid I.V. worldwide rose from 383K to 580K. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte drink mix brands worldwide increased from 41.2% to 45.3%. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte drink mix brands worldwide peaked at 45.3% in August 2026 and was lowest at 36.5% in January 2026. ## How did search popularity change for electrolyte drink mix brands worldwide in August 2026? - In August 2026, Liquid I.V. gained estimated Share of Search among electrolyte drink mix brands worldwide, from 41.3% to 45.3%. - In August 2026, LMNT lost estimated Share of Search among electrolyte drink mix brands worldwide, from 39.7% to 36.5%. - In August 2026, Ultima Replenisher lost estimated Share of Search among electrolyte drink mix brands worldwide, from 5.3% to 4.4%. - DripDrop’s estimated Share of Search among electrolyte drink mix brands worldwide has gained ground for 3 months in a row, from 5.2% to 6.1% in August 2026. - Estimated monthly branded searches for Cure worldwide rose 91% over 11 measured months, from 15K to 28.6K in August 2026. - Estimated monthly branded searches for Hydrant worldwide rose 36.8% over 11 measured months, from 1.9K to 2.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolyte drink mix brands | 383K | 41.2% | 1 | | Nov 2025 | Electrolyte drink mix brands | 386K | 42.3% | 1 | | Dec 2025 | Electrolyte drink mix brands | 386K | 41.9% | 1 | | Jan 2026 | Electrolyte drink mix brands | 393K | 36.5% | 2 | | Feb 2026 | Electrolyte drink mix brands | 476K | 45.2% | 1 | | Mar 2026 | Electrolyte drink mix brands | 480K | 42.2% | 1 | | Apr 2026 | Electrolyte drink mix brands | 476K | 39.7% | 2 | | May 2026 | Electrolyte drink mix brands | 482K | 39.7% | 2 | | Jun 2026 | Electrolyte drink mix brands | 584K | 43.3% | 1 | | Jul 2026 | Electrolyte drink mix brands | 584K | 41.3% | 1 | | Aug 2026 | Electrolyte drink mix brands | 580K | 45.3% | 1 | | Sep 2026 | Electrolyte drink mix brands | — | — | — | ## How is Liquid I.V. measured? Brandwave collects information about searches that people make online using Liquid I.V.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “liquid i.v.” - “liquid iv” - “liquid iv electrolytes” - “liquid iv hydration” - “liquidiv” ## Which electrolyte drink mix brands compete with Liquid I.V.? - [LMNT](/demand/global-en/brands/lmnt): Head-to-head: /demand/global-en/compare/liquid-iv-vs-lmnt - [DripDrop](/demand/global-en/brands/dripdrop): Head-to-head: /demand/global-en/compare/dripdrop-vs-liquid-iv - [Ultima Replenisher](/demand/global-en/brands/ultima-replenisher): Head-to-head: /demand/global-en/compare/liquid-iv-vs-ultima-replenisher - [Skratch Labs](/demand/global-en/brands/skratch-labs): Head-to-head: /demand/global-en/compare/liquid-iv-vs-skratch-labs - [Cure](/demand/global-en/brands/cure-hydration): Head-to-head: /demand/global-en/compare/cure-hydration-vs-liquid-iv - [Waterboy](/demand/global-en/brands/waterboy) - [Hydrant](/demand/global-en/brands/hydrant) ## Who owns Liquid I.V.? Liquid I.V. is owned by Unilever. Brandwave also tracks Dr. Squatch and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Liquid I.V.? Liquid I.V. is owned by Unilever. Brandwave also tracks Dr. Squatch and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Liquid I.V.: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/liquid-iv This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/liquid-iv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.