--- title: "Lipton: search popularity and Share of Search worldwide" description: "Lipton is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lipton" publisher: "Brandwave" --- # Lipton: search popularity and Share of Search worldwide Lipton is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lipton - **Owned by**: Unilever - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among iced tea brands**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Iced tea brands | 2 | 20% | 74K | | Tea brands | 2 | 35.3% | 74K | - [Iced tea brands](/demand/global-en/categories/iced-tea-brands) - [Tea brands](/demand/global-en/categories/tea-brands) ## How has branded search demand for Lipton changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lipton worldwide fell from 90.5K to 74K. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide increased from 18.3% to 20%. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide peaked at 29% in December 2025 and was lowest at 18.3% in October 2025. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide decreased from 36.8% to 35.3%. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide peaked at 36.8% in December 2025 and was lowest at 35.3% in August 2026. ## How did search popularity change for iced tea brands worldwide in August 2026? - In August 2026, Arizona gained estimated Share of Search among iced tea brands worldwide, from 13.7% to 16.3%. - In August 2026, Fuze Tea lost estimated Share of Search among iced tea brands worldwide, from 55.7% to 54.2%. - In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%. - Estimated monthly branded searches for Snapple worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026. - Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026. ## How did search popularity change for tea brands worldwide in August 2026? - In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%. - In August 2026, Twinings lost estimated Share of Search among tea brands worldwide, from 44% to 43.1%. - In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Iced tea brands | 90.5K | 18.3% | 2 | | Nov 2025 | Iced tea brands | 90.5K | 28.7% | 2 | | Dec 2025 | Iced tea brands | 90.5K | 29% | 2 | | Jan 2026 | Iced tea brands | 90.5K | 28.7% | 2 | | Feb 2026 | Iced tea brands | 74K | 23.9% | 3 | | Mar 2026 | Iced tea brands | 74K | 21.5% | 3 | | Apr 2026 | Iced tea brands | 74K | 19.3% | 3 | | May 2026 | Iced tea brands | 74K | 19.3% | 3 | | Jun 2026 | Iced tea brands | 74K | 19.9% | 2 | | Jul 2026 | Iced tea brands | 74K | 20.5% | 2 | | Aug 2026 | Iced tea brands | 74K | 20% | 2 | | Sep 2026 | Iced tea brands | — | — | — | | Oct 2025 | Tea brands | 90.5K | 36.8% | 2 | | Nov 2025 | Tea brands | 90.5K | 36.8% | 2 | | Dec 2025 | Tea brands | 90.5K | 36.8% | 2 | | Jan 2026 | Tea brands | 90.5K | 36.8% | 2 | | Feb 2026 | Tea brands | 74K | 36% | 2 | | Mar 2026 | Tea brands | 74K | 36% | 2 | | Apr 2026 | Tea brands | 74K | 36.7% | 2 | | May 2026 | Tea brands | 74K | 36% | 2 | | Jun 2026 | Tea brands | 74K | 36.6% | 2 | | Jul 2026 | Tea brands | 74K | 36% | 2 | | Aug 2026 | Tea brands | 74K | 35.3% | 2 | | Sep 2026 | Tea brands | — | — | — | ## How is Lipton measured? Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lipton tea” ## Which iced tea brands compete with Lipton? - [Fuze Tea](/demand/global-en/brands/fuze-tea): Head-to-head: /demand/global-en/compare/fuze-tea-vs-lipton - [Arizona](/demand/global-en/brands/arizona): Head-to-head: /demand/global-en/compare/arizona-vs-lipton - [Pure Leaf](/demand/global-en/brands/pure-leaf): Head-to-head: /demand/global-en/compare/lipton-vs-pure-leaf - [Nestea](/demand/global-en/brands/nestea): Head-to-head: /demand/global-en/compare/lipton-vs-nestea - [Snapple](/demand/global-en/brands/snapple): Head-to-head: /demand/global-en/compare/lipton-vs-snapple ## Who owns Lipton? Lipton is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Dr. Squatch, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 16 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lipton? Lipton is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Dr. Squatch, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Lipton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lipton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lipton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.