---
title: "Linktree: search popularity and Share of Search worldwide"
description: "A link-in-bio tool for creating a single landing page of links for social media profiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/linktree"
publisher: "Brandwave"
---

# Linktree: search popularity and Share of Search worldwide

A link-in-bio tool for creating a single landing page of links for social media profiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Linktree
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among link-in-bio tools**: 82.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Link-in-bio tools | 1 | 82.2% | 1.9M |

- [Link-in-bio tools](/demand/global-en/categories/link-in-bio-tools)

## How has branded search demand for Linktree changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Linktree worldwide fell from 2.3M to 1.9M.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide decreased from 85.4% to 82.2%.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide peaked at 85.4% in October 2025 and was lowest at 80.6% in February 2026.

## How did search popularity change for link-in-bio tools worldwide in August 2026?

- In August 2026, Beacons overtook Stan Store to rank 2nd among link-in-bio tools worldwide, at 7.7%.
- In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.
- Estimated monthly branded searches for Bio Link worldwide fell 20.3% over 11 measured months, from 19K to 15.1K in August 2026.
- Estimated monthly branded searches for Milkshake worldwide fell 15.3% over 11 measured months, from 4.8K to 4.1K in August 2026.
- Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Link-in-bio tools | 2.3M | 85.4% | 1 |
| Nov 2025 | Link-in-bio tools | 1.9M | 82% | 1 |
| Dec 2025 | Link-in-bio tools | 1.9M | 82.1% | 1 |
| Jan 2026 | Link-in-bio tools | 2.3M | 82.2% | 1 |
| Feb 2026 | Link-in-bio tools | 1.9M | 80.6% | 1 |
| Mar 2026 | Link-in-bio tools | 2.4M | 82.3% | 1 |
| Apr 2026 | Link-in-bio tools | 1.9M | 80.7% | 1 |
| May 2026 | Link-in-bio tools | 2M | 80.8% | 1 |
| Jun 2026 | Link-in-bio tools | 2M | 83.6% | 1 |
| Jul 2026 | Link-in-bio tools | 2M | 83.6% | 1 |
| Aug 2026 | Link-in-bio tools | 1.9M | 82.2% | 1 |
| Sep 2026 | Link-in-bio tools | — | — | — |

## How is Linktree measured?

Brandwave collects information about searches that people make online using Linktree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “create a linktree”
- “free linktree”
- “how to make a linktree”
- “link tree”
- “linktr ee”
- “linktr.ee”
- “Linktree”
- “linktree app”
- “linktree com”
- “linktree for instagram”
- “linktree for instagram bio”
- “linktree for tiktok”
- “linktree free”
- “linktree free plan”
- “linktree instagram”
- “linktree link in bio”
- “linktree price”
- “linktree pricing”
- “linktree pro”
- “linktree shop”
- “linktree website”
- “linktree.com”
- “what is linktree”

## Which link-in-bio tools compete with Linktree?

- [Beacons](/demand/global-en/brands/beacons): Head-to-head: /demand/global-en/compare/beacons-vs-linktree
- [Stan Store](/demand/global-en/brands/stan-store): Head-to-head: /demand/global-en/compare/linktree-vs-stan-store
- [Taplink](/demand/global-en/brands/taplink): Head-to-head: /demand/global-en/compare/linktree-vs-taplink
- [Bio Link](/demand/global-en/brands/bio-link): Head-to-head: /demand/global-en/compare/bio-link-vs-linktree
- [Milkshake](/demand/global-en/brands/milkshake): Head-to-head: /demand/global-en/compare/linktree-vs-milkshake

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Linktree: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/linktree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/linktree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.