---
title: "LinkedIn: search popularity and Share of Search worldwide"
description: "LinkedIn is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/linkedin"
publisher: "Brandwave"
---

# LinkedIn: search popularity and Share of Search worldwide

LinkedIn is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LinkedIn
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among job boards**: 55.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Job boards | 1 | 55.9% | 55.6M |

- [Job boards](/demand/global-en/categories/job-boards)

## How has branded search demand for LinkedIn changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn worldwide fell from 68M to 55.6M.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide decreased from 61.1% to 55.9%.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide peaked at 61.1% in December 2025 and was lowest at 55.9% in August 2026.

## How did search popularity change for job boards worldwide in August 2026?

- In August 2026, SEEK gained estimated Share of Search among job boards worldwide, from 3.4% to 4.1%.
- Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.
- Estimated monthly branded searches for Glassdoor worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Job boards | 68M | 61.1% | 1 |
| Nov 2025 | Job boards | 55.6M | 56.3% | 1 |
| Dec 2025 | Job boards | 55.6M | 61.1% | 1 |
| Jan 2026 | Job boards | 68M | 61.1% | 1 |
| Feb 2026 | Job boards | 55.6M | 56.2% | 1 |
| Mar 2026 | Job boards | 68M | 61.1% | 1 |
| Apr 2026 | Job boards | 55.6M | 56.2% | 1 |
| May 2026 | Job boards | 55.6M | 56.4% | 1 |
| Jun 2026 | Job boards | 55.6M | 56.4% | 1 |
| Jul 2026 | Job boards | 55.6M | 56.4% | 1 |
| Aug 2026 | Job boards | 55.6M | 55.9% | 1 |
| Sep 2026 | Job boards | — | — | — |

## How is LinkedIn measured?

Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “linkedin”

## Which job boards compete with LinkedIn?

- [Indeed](/demand/global-en/brands/indeed): Head-to-head: /demand/global-en/compare/indeed-vs-linkedin
- [SEEK](/demand/global-en/brands/seek): Head-to-head: /demand/global-en/compare/linkedin-vs-seek
- [Glassdoor](/demand/global-en/brands/glassdoor): Head-to-head: /demand/global-en/compare/glassdoor-vs-linkedin
- [ZipRecruiter](/demand/global-en/brands/ziprecruiter): Head-to-head: /demand/global-en/compare/linkedin-vs-ziprecruiter

## Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

## Cite this page

Brandwave. "LinkedIn: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/linkedin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.