--- title: "LinkedIn Sales Navigator: search popularity worldwide" description: "LinkedIn's prospecting tool for B2B sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/linkedin-sales-navigator" publisher: "Brandwave" --- # LinkedIn Sales Navigator: search popularity worldwide LinkedIn's prospecting tool for B2B sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LinkedIn Sales Navigator - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among business data platforms**: 12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business data platforms | 4 | 12% | 135K | | Sales prospecting platforms | 4 | 12.9% | 135K | | Sales intelligence platforms | 4 | 13.5% | 135K | - [Business data platforms](/demand/global-en/categories/business-data-platforms) - [Sales prospecting platforms](/demand/global-en/categories/sales-prospecting-platforms) - [Sales intelligence platforms](/demand/global-en/categories/sales-intelligence-platforms) ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Sales Navigator is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for LinkedIn Sales Navigator changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Sales Navigator worldwide fell from 165K to 135K. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide decreased from 14.2% to 12%. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide peaked at 14.3% in June 2026 and was lowest at 11.2% in March 2026. - Across the 12 months ending September 2026, LinkedIn Sales Navigator rose from 5th to 4th among business data platforms worldwide. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales prospecting platforms worldwide decreased from 16.2% to 12.9%. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales prospecting platforms worldwide peaked at 16.2% in October 2025 and was lowest at 12.8% in April 2026. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide decreased from 17% to 13.5%. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales intelligence platforms worldwide peaked at 17.3% in February 2026 and was lowest at 13.5% in September 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - In September 2026, Apollo gained share of searches among business data platforms worldwide, from 25% to 28%. - In September 2026, PitchBook gained share of searches among business data platforms worldwide, from 5.9% to 8%. - In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%. - In September 2026, ZoomInfo lost share of searches among business data platforms worldwide, from 19.4% to 17.9%. - In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%. - In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches. - In September 2026, Apollo gained share of searches among sales prospecting platforms worldwide, from 28% to 30.2%. - In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%. - In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%. - Smartlead’s share of searches among sales prospecting platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in September 2026. - Estimated monthly branded searches for Clay worldwide rose 19.4% over 12 measured months, from 25.4K to 30.3K in September 2026. ## How did search popularity change for sales intelligence platforms worldwide in September 2026? - In September 2026, Apollo gained share of searches among sales intelligence platforms worldwide, from 28.9% to 31.7%. - In September 2026, Lusha gained share of searches among sales intelligence platforms worldwide, from 18.4% to 20.2%. - In September 2026, ZoomInfo lost share of searches among sales intelligence platforms worldwide, from 22.4% to 20.3%. - In September 2026, LinkedIn Sales Navigator lost share of searches among sales intelligence platforms worldwide, from 15% to 13.5%. - In September 2026, 6sense lost share of searches among sales intelligence platforms worldwide, from 12.3% to 11.1%. - Estimated monthly branded searches for Clay worldwide rose 10% over 12 measured months, from 3.6K to 4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business data platforms | 165K | 14.2% | 5 | | Nov 2025 | Business data platforms | 135K | 12.5% | 5 | | Dec 2025 | Business data platforms | 121K | 13.3% | 4 | | Jan 2026 | Business data platforms | 165K | 14.3% | 4 | | Feb 2026 | Business data platforms | 165K | 14.3% | 4 | | Mar 2026 | Business data platforms | 165K | 11.2% | 5 | | Apr 2026 | Business data platforms | 165K | 11.8% | 5 | | May 2026 | Business data platforms | 151K | 12.6% | 4 | | Jun 2026 | Business data platforms | 165K | 14.3% | 4 | | Jul 2026 | Business data platforms | 151K | 13.5% | 4 | | Aug 2026 | Business data platforms | 135K | 13% | 4 | | Sep 2026 | Business data platforms | 135K | 12% | 4 | | Oct 2025 | Sales prospecting platforms | 165K | 16.2% | 4 | | Nov 2025 | Sales prospecting platforms | 135K | 14% | 4 | | Dec 2025 | Sales prospecting platforms | 121K | 14.7% | 4 | | Jan 2026 | Sales prospecting platforms | 165K | 16% | 4 | | Feb 2026 | Sales prospecting platforms | 165K | 15.7% | 4 | | Mar 2026 | Sales prospecting platforms | 165K | 13.4% | 4 | | Apr 2026 | Sales prospecting platforms | 165K | 12.8% | 4 | | May 2026 | Sales prospecting platforms | 151K | 13.4% | 4 | | Jun 2026 | Sales prospecting platforms | 165K | 15.2% | 4 | | Jul 2026 | Sales prospecting platforms | 151K | 14.2% | 4 | | Aug 2026 | Sales prospecting platforms | 135K | 14.5% | 4 | | Sep 2026 | Sales prospecting platforms | 135K | 12.9% | 4 | | Oct 2025 | Sales intelligence platforms | 165K | 17% | 4 | | Nov 2025 | Sales intelligence platforms | 135K | 15% | 4 | | Dec 2025 | Sales intelligence platforms | 121K | 15.2% | 4 | | Jan 2026 | Sales intelligence platforms | 165K | 16.9% | 4 | | Feb 2026 | Sales intelligence platforms | 165K | 17.3% | 4 | | Mar 2026 | Sales intelligence platforms | 165K | 14.6% | 4 | | Apr 2026 | Sales intelligence platforms | 165K | 13.8% | 4 | | May 2026 | Sales intelligence platforms | 151K | 14.3% | 4 | | Jun 2026 | Sales intelligence platforms | 165K | 16.6% | 4 | | Jul 2026 | Sales intelligence platforms | 151K | 15.1% | 4 | | Aug 2026 | Sales intelligence platforms | 135K | 15% | 4 | | Sep 2026 | Sales intelligence platforms | 135K | 13.5% | 4 | ## How are LinkedIn Sales Navigator’s branded searches counted? Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “linkedin sales navigator” - “sales navigator” ## Which business data platforms compete with LinkedIn Sales Navigator? - [Apollo](/demand/global-en/brands/apollo-io): Head-to-head: /demand/global-en/compare/apollo-io-vs-linkedin-sales-navigator - [Dun & Bradstreet](/demand/global-en/brands/dun-bradstreet): Head-to-head: /demand/global-en/compare/dun-bradstreet-vs-linkedin-sales-navigator - [ZoomInfo](/demand/global-en/brands/zoominfo): Head-to-head: /demand/global-en/compare/linkedin-sales-navigator-vs-zoominfo - [Crunchbase](/demand/global-en/brands/crunchbase): Head-to-head: /demand/global-en/compare/crunchbase-vs-linkedin-sales-navigator - [PitchBook](/demand/global-en/brands/pitchbook): Head-to-head: /demand/global-en/compare/linkedin-sales-navigator-vs-pitchbook - [Cognism](/demand/global-en/brands/cognism) - [CB Insights](/demand/global-en/brands/cb-insights) - [Clay](/demand/global-en/brands/clay) ## Who owns LinkedIn Sales Navigator? LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns LinkedIn Sales Navigator? LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "LinkedIn Sales Navigator: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.