--- title: "Linda McCartney: search popularity worldwide" description: "Linda McCartney is vegetarian food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/linda-mccartney" publisher: "Brandwave" --- # Linda McCartney: search popularity worldwide Linda McCartney is vegetarian food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Linda McCartney - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among veggie burger brands**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Veggie burger brands | 2 | 14.6% | 404K | | Sausage brands | 2 | 17.7% | 404K | | Plant based meat brands | 1 | 44.4% | 404K | - [Veggie burger brands](/demand/global-en/categories/veggie-burger-brands) - [Sausage brands](/demand/global-en/categories/sausage-brands) - [Plant based meat brands](/demand/global-en/categories/plant-based-meat-brands) ## How has branded search demand for Linda McCartney changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Linda McCartney worldwide held steady at 404K. - Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide increased from 12.1% to 14.6%. - Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide peaked at 23.3% in March 2026 and was lowest at 12.1% in October 2025. - Across the 11 months ending August 2026, Linda McCartney rose from 3rd to 2nd among veggie burger brands worldwide. - Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among sausage brands worldwide peaked at 28.1% in March 2026 and was lowest at 17.5% in October 2025. - Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide increased from 27.1% to 44.4%. - Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among plant based meat brands worldwide peaked at 57.8% in March 2026 and was lowest at 27.1% in October 2025. - Across the 11 months ending August 2026, Linda McCartney rose from 2nd to 1st among plant based meat brands worldwide. ## How did search popularity change for veggie burger brands worldwide in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.3% to 4%. - Linda McCartney’s estimated Share of Search among veggie burger brands worldwide has lost ground for 3 months in a row, from 20.2% to 14.6% in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026. ## How did search popularity change for sausage brands worldwide in August 2026? - Richmond’s estimated Share of Search among sausage brands worldwide has gained ground for 3 months in a row, from 73.6% to 80% in August 2026. - Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for plant based meat brands worldwide in August 2026? - In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 10.1% to 12.1%. - In August 2026, Linda McCartney lost estimated Share of Search among plant based meat brands worldwide, from 45.3% to 44.4%. - In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 41.1% to 40.5%. - Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 11 measured months, from 24.6K to 11K in August 2026. - Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Veggie burger brands | 404K | 12.1% | 3 | | Nov 2025 | Veggie burger brands | 332K | 13.5% | 2 | | Dec 2025 | Veggie burger brands | 404K | 19% | 2 | | Jan 2026 | Veggie burger brands | 404K | 16.9% | 2 | | Feb 2026 | Veggie burger brands | 494K | 19.6% | 2 | | Mar 2026 | Veggie burger brands | 738K | 23.3% | 2 | | Apr 2026 | Veggie burger brands | 404K | 14.3% | 2 | | May 2026 | Veggie burger brands | 604K | 20.2% | 2 | | Jun 2026 | Veggie burger brands | 403K | 17.3% | 2 | | Jul 2026 | Veggie burger brands | 331K | 14.6% | 2 | | Aug 2026 | Veggie burger brands | 404K | 14.6% | 2 | | Sep 2026 | Veggie burger brands | — | — | — | | Oct 2025 | Sausage brands | 404K | 17.5% | 2 | | Nov 2025 | Sausage brands | 332K | 17.5% | 2 | | Dec 2025 | Sausage brands | 404K | 24.1% | 2 | | Jan 2026 | Sausage brands | 404K | 20.2% | 2 | | Feb 2026 | Sausage brands | 494K | 24.1% | 2 | | Mar 2026 | Sausage brands | 738K | 28.1% | 2 | | Apr 2026 | Sausage brands | 404K | 17.6% | 2 | | May 2026 | Sausage brands | 604K | 24.3% | 2 | | Jun 2026 | Sausage brands | 403K | 20.6% | 2 | | Jul 2026 | Sausage brands | 331K | 17.6% | 2 | | Aug 2026 | Sausage brands | 404K | 17.7% | 2 | | Sep 2026 | Sausage brands | — | — | — | | Oct 2025 | Plant based meat brands | 404K | 27.1% | 2 | | Nov 2025 | Plant based meat brands | 332K | 38.1% | 1 | | Dec 2025 | Plant based meat brands | 404K | 46.4% | 1 | | Jan 2026 | Plant based meat brands | 404K | 47.3% | 1 | | Feb 2026 | Plant based meat brands | 494K | 51.3% | 1 | | Mar 2026 | Plant based meat brands | 738K | 57.8% | 1 | | Apr 2026 | Plant based meat brands | 404K | 43% | 1 | | May 2026 | Plant based meat brands | 604K | 54.3% | 1 | | Jun 2026 | Plant based meat brands | 403K | 49.9% | 1 | | Jul 2026 | Plant based meat brands | 331K | 45.3% | 1 | | Aug 2026 | Plant based meat brands | 404K | 44.4% | 1 | | Sep 2026 | Plant based meat brands | — | — | — | ## How is Linda McCartney measured? Brandwave collects information about searches that people make online using Linda McCartney’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “linda mccartney” - “linda mccartney foods” - “lindamccartney” ## Which veggie burger brands compete with Linda McCartney? - [Richmond](/demand/global-en/brands/richmond): Head-to-head: /demand/global-en/compare/linda-mccartney-vs-richmond - [Vivera](/demand/global-en/brands/vivera): Head-to-head: /demand/global-en/compare/linda-mccartney-vs-vivera - [Beyond Meat](/demand/global-en/brands/beyond-meat): Head-to-head: /demand/global-en/compare/beyond-meat-vs-linda-mccartney - [Birds Eye](/demand/global-en/brands/birds-eye): Head-to-head: /demand/global-en/compare/birds-eye-vs-linda-mccartney - [Quorn](/demand/global-en/brands/quorn): Head-to-head: /demand/global-en/compare/linda-mccartney-vs-quorn ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Linda McCartney: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/linda-mccartney This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/linda-mccartney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.