---
title: "Lifeway: search popularity and Share of Search worldwide"
description: "Lifeway is kefir brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lifeway"
publisher: "Brandwave"
---

# Lifeway: search popularity and Share of Search worldwide

Lifeway is kefir brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lifeway
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kefir**: 90.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kefir | 1 | 90.1% | 60.5K |

- [Kefir](/demand/global-en/categories/kefir)

## How has branded search demand for Lifeway changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lifeway worldwide rose from 27.1K to 60.5K.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide increased from 79.7% to 90.1%.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide peaked at 92.3% in July 2026 and was lowest at 79.7% in October 2025.

## How did search popularity change for kefir worldwide in August 2026?

- In August 2026, Biotiful gained estimated Share of Search among kefir worldwide, from 3.6% to 4.3%.
- In August 2026, Chuckling Goat gained estimated Share of Search among kefir worldwide, from 1.2% to 1.9%.
- In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 92.3% to 90.1%.
- Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Maple Hill worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Nancy's worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kefir | 27.1K | 79.7% | 1 |
| Nov 2025 | Kefir | 27.1K | 81.4% | 1 |
| Dec 2025 | Kefir | 33.1K | 85.4% | 1 |
| Jan 2026 | Kefir | 49.5K | 83.5% | 1 |
| Feb 2026 | Kefir | 49.5K | 84.4% | 1 |
| Mar 2026 | Kefir | 49.5K | 85.9% | 1 |
| Apr 2026 | Kefir | 49.5K | 87.3% | 1 |
| May 2026 | Kefir | 60.5K | 87.1% | 1 |
| Jun 2026 | Kefir | 74K | 91.5% | 1 |
| Jul 2026 | Kefir | 74K | 92.3% | 1 |
| Aug 2026 | Kefir | 60.5K | 90.1% | 1 |
| Sep 2026 | Kefir | — | — | — |

## How is Lifeway measured?

Brandwave collects information about searches that people make online using Lifeway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lifeway kefir”

## Which kefir compete with Lifeway?

- [Biotiful](/demand/global-en/brands/biotiful): Head-to-head: /demand/global-en/compare/biotiful-vs-lifeway
- [Maple Hill](/demand/global-en/brands/maple-hill): Head-to-head: /demand/global-en/compare/lifeway-vs-maple-hill
- [Chuckling Goat](/demand/global-en/brands/chuckling-goat): Head-to-head: /demand/global-en/compare/chuckling-goat-vs-lifeway
- [Nancy's](/demand/global-en/brands/nancy-s): Head-to-head: /demand/global-en/compare/lifeway-vs-nancy-s
- [The Kefir Company](/demand/global-en/brands/the-kefir-company): Head-to-head: /demand/global-en/compare/lifeway-vs-the-kefir-company

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lifeway: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lifeway

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lifeway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.