---
title: "Lifetime: search popularity worldwide"
description: "An American maker of outdoor storage sheds, deck boxes and folding tables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lifetime-products"
publisher: "Brandwave"
---

# Lifetime: search popularity worldwide

An American maker of outdoor storage sheds, deck boxes and folding tables. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lifetime
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among garden storage box brands**: 0.26%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden storage box brands | 3 | 0.26% | 24.1K |
| Kids play equipment brands | 8 | 1.7% | 10.8K |
| Storage shed brands | 4 | 7.3% | 18.1K |
| Playset brands | 4 | 7.3% | 18.1K |

- [Garden storage box brands](/demand/global-en/categories/garden-storage-box-brands)
- [Kids play equipment brands](/demand/global-en/categories/kids-play-equipment-brands)
- [Storage shed brands](/demand/global-en/categories/storage-shed-brands)
- [Playset brands](/demand/global-en/categories/playset-brands)

## Top garden storage box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lifetime was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lifetime is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Keter | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Lifetime | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Suncast | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Toomax | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Forest Garden | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Rowlinson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Store It Out | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about garden storage box brands

- Asked ChatGPT "Which garden storage box brand should I buy?": 1. Keter, 2. Lifetime, 3. Suncast
- Asked ChatGPT "What are the best garden storage box brands?": 1. Keter, 2. Suncast, 3. Lifetime, 4. Toomax
- Asked ChatGPT "What's the best garden storage box brand for outdoor cushions?": 1. Keter, 2. Lifetime, 3. Suncast
- Searched Google, AI Overview "outdoor storage box": named none of the brands we track

Not named in any answer: Forest Garden, Rowlinson and Store It Out.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Lifetime changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lifetime worldwide fell from 43.9K to 34.9K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among garden storage box brands worldwide held steady, from 0.36% to 0.26%.
- Across the 12 months ending September 2026, Lifetime’s share of searches among kids play equipment brands worldwide peaked at 4.4% in March 2026 and was lowest at 1.2% in July 2026.
- Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide decreased from 10.7% to 7.3%.
- Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide peaked at 10.7% in October 2025 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Lifetime’s share of searches among playset brands worldwide decreased from 11.7% to 7.3%.
- Across the 12 months ending September 2026, Lifetime’s share of searches among playset brands worldwide peaked at 11.7% in October 2025 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Lifetime fell from 3rd to 4th among playset brands worldwide.

## How did search popularity change for garden storage box brands worldwide in September 2026?

- Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
- Estimated monthly branded searches for Store It Out worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
- Estimated monthly branded searches for Lifetime worldwide fell 27.2% over 12 measured months, from 33.1K to 24.1K in September 2026.

## How did search popularity change for kids play equipment brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches.
- In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%.
- In September 2026, Keter gained share of searches among kids play equipment brands worldwide, from 8.9% to 11.4%.
- In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%.
- In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%.
- In September 2026, Bestway lost share of searches among kids play equipment brands worldwide, from 29.4% to 25.5%.

## How did search popularity change for storage shed brands worldwide in September 2026?

- In September 2026, Tuff Shed gained share of searches among storage shed brands worldwide, from 34.6% to 36.6%.
- In September 2026, Keter gained share of searches among storage shed brands worldwide, from 28.3% to 29.9%.
- In September 2026, Rubbermaid lost share of searches among storage shed brands worldwide, from 23.1% to 20%.
- In September 2026, Lifetime lost share of searches among storage shed brands worldwide, from 8.5% to 7.3%.

## How did search popularity change for playset brands worldwide in September 2026?

- In September 2026, Little Tikes gained share of searches among playset brands worldwide, from 58% to 67%.
- In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
- In September 2026, Lifetime lost share of searches among playset brands worldwide, from 9.5% to 7.3%.
- In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%.
- In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
- In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden storage box brands | 33.1K | 0.36% | 3 |
| Nov 2025 | Garden storage box brands | 22.7K | 0.2% | 3 |
| Dec 2025 | Garden storage box brands | 13.8K | 0.12% | 4 |
| Jan 2026 | Garden storage box brands | 20.2K | 0.15% | 3 |
| Feb 2026 | Garden storage box brands | 21.5K | 0.19% | 3 |
| Mar 2026 | Garden storage box brands | 30K | 0.27% | 3 |
| Apr 2026 | Garden storage box brands | 36.1K | 0.26% | 3 |
| May 2026 | Garden storage box brands | 37.3K | 0.33% | 3 |
| Jun 2026 | Garden storage box brands | 37.3K | 0.33% | 3 |
| Jul 2026 | Garden storage box brands | 30.5K | 0.33% | 3 |
| Aug 2026 | Garden storage box brands | 29.5K | 0.32% | 3 |
| Sep 2026 | Garden storage box brands | 24.1K | 0.26% | 3 |
| Oct 2025 | Kids play equipment brands | 10.8K | 1.9% | 8 |
| Nov 2025 | Kids play equipment brands | 16.2K | 2.6% | 8 |
| Dec 2025 | Kids play equipment brands | 8.8K | 1.3% | 9 |
| Jan 2026 | Kids play equipment brands | 7.2K | 1.3% | 9 |
| Feb 2026 | Kids play equipment brands | 13.2K | 2.5% | 8 |
| Mar 2026 | Kids play equipment brands | 32.9K | 4.4% | 8 |
| Apr 2026 | Kids play equipment brands | 32.9K | 3.9% | 8 |
| May 2026 | Kids play equipment brands | 26.9K | 2.3% | 9 |
| Jun 2026 | Kids play equipment brands | 19.8K | 1.4% | 8 |
| Jul 2026 | Kids play equipment brands | 13.2K | 1.2% | 8 |
| Aug 2026 | Kids play equipment brands | 13.2K | 1.6% | 8 |
| Sep 2026 | Kids play equipment brands | 10.8K | 1.7% | 8 |
| Oct 2025 | Storage shed brands | 27.1K | 10.7% | 4 |
| Nov 2025 | Storage shed brands | 18.1K | 7.5% | 4 |
| Dec 2025 | Storage shed brands | 9.9K | 4.8% | 4 |
| Jan 2026 | Storage shed brands | 14.8K | 6.2% | 4 |
| Feb 2026 | Storage shed brands | 14.8K | 7% | 4 |
| Mar 2026 | Storage shed brands | 22.2K | 7.4% | 4 |
| Apr 2026 | Storage shed brands | 27.1K | 8.2% | 4 |
| May 2026 | Storage shed brands | 27.1K | 8.3% | 4 |
| Jun 2026 | Storage shed brands | 27.1K | 9.7% | 4 |
| Jul 2026 | Storage shed brands | 22.2K | 8.8% | 4 |
| Aug 2026 | Storage shed brands | 22.2K | 8.5% | 4 |
| Sep 2026 | Storage shed brands | 18.1K | 7.3% | 4 |
| Oct 2025 | Playset brands | 27.1K | 11.7% | 3 |
| Nov 2025 | Playset brands | 18.1K | 6.7% | 4 |
| Dec 2025 | Playset brands | 9.9K | 3.9% | 6 |
| Jan 2026 | Playset brands | 14.8K | 8% | 4 |
| Feb 2026 | Playset brands | 14.8K | 7.7% | 4 |
| Mar 2026 | Playset brands | 22.2K | 7.6% | 6 |
| Apr 2026 | Playset brands | 27.1K | 9.1% | 5 |
| May 2026 | Playset brands | 27.1K | 8.1% | 5 |
| Jun 2026 | Playset brands | 27.1K | 10.2% | 3 |
| Jul 2026 | Playset brands | 22.2K | 9.1% | 4 |
| Aug 2026 | Playset brands | 22.2K | 9.5% | 3 |
| Sep 2026 | Playset brands | 18.1K | 7.3% | 4 |

## How are Lifetime’s branded searches counted?

Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lifetime deck box”
- “lifetime playset”
- “lifetime shed”
- “lifetime storage shed”
- “lifetime swing set”

## Which garden storage box brands compete with Lifetime?

- [Toomax](/demand/global-en/brands/toomax): Head-to-head: /demand/global-en/compare/lifetime-products-vs-toomax
- [Keter](/demand/global-en/brands/keter): Head-to-head: /demand/global-en/compare/keter-vs-lifetime-products
- [Forest Garden](/demand/global-en/brands/forest-garden): Head-to-head: /demand/global-en/compare/forest-garden-vs-lifetime-products
- [Suncast](/demand/global-en/brands/suncast): Head-to-head: /demand/global-en/compare/lifetime-products-vs-suncast
- [Rowlinson](/demand/global-en/brands/rowlinson): Head-to-head: /demand/global-en/compare/lifetime-products-vs-rowlinson
- [Store It Out](/demand/global-en/brands/store-it-out)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lifetime: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lifetime-products

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lifetime-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.