---
title: "Life Fitness: search popularity and Share of Search worldwide"
description: "Life Fitness is a fitness equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/life-fitness"
publisher: "Brandwave"
---

# Life Fitness: search popularity and Share of Search worldwide

Life Fitness is a fitness equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Life Fitness
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among treadmill brands**: 64.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Treadmill brands | 1 | 64.4% | 550K |

- [Treadmill brands](/demand/global-en/categories/treadmill-brands)

## How has branded search demand for Life Fitness changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Life Fitness worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide decreased from 65.7% to 64.4%.
- Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide peaked at 71.3% in January 2026 and was lowest at 63% in November 2025.

## How did search popularity change for treadmill brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%.
- In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%.
- In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%.
- Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
- Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Treadmill brands | 673K | 65.7% | 1 |
| Nov 2025 | Treadmill brands | 673K | 63% | 1 |
| Dec 2025 | Treadmill brands | 673K | 65.5% | 1 |
| Jan 2026 | Treadmill brands | 1M | 71.3% | 1 |
| Feb 2026 | Treadmill brands | 673K | 67.2% | 1 |
| Mar 2026 | Treadmill brands | 673K | 65.9% | 1 |
| Apr 2026 | Treadmill brands | 673K | 67% | 1 |
| May 2026 | Treadmill brands | 673K | 70.1% | 1 |
| Jun 2026 | Treadmill brands | 673K | 70.1% | 1 |
| Jul 2026 | Treadmill brands | 673K | 70.1% | 1 |
| Aug 2026 | Treadmill brands | 550K | 64.4% | 1 |
| Sep 2026 | Treadmill brands | — | — | — |

## How is Life Fitness measured?

Brandwave collects information about searches that people make online using Life Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “life fitness”

## Which treadmill brands compete with Life Fitness?

- [Technogym](/demand/global-en/brands/technogym): Head-to-head: /demand/global-en/compare/life-fitness-vs-technogym
- [NordicTrack](/demand/global-en/brands/nordictrack): Head-to-head: /demand/global-en/compare/life-fitness-vs-nordictrack
- [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/life-fitness-vs-peloton
- [Horizon Roofing](/demand/global-en/brands/horizon-roofing): Head-to-head: /demand/global-en/compare/horizon-roofing-vs-life-fitness

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Life Fitness: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/life-fitness

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/life-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.