---
title: "Lichess: search popularity worldwide"
description: "Lichess is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lichess"
publisher: "Brandwave"
---

# Lichess: search popularity worldwide

Lichess is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lichess
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among chess sets**: 59.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chess sets | 1 | 59.2% | 7.5M |

- [Chess sets](/demand/global-en/categories/chess-sets)

## How has branded search demand for Lichess changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lichess worldwide held steady at 7.5M.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide decreased from 63.6% to 59.2%.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide peaked at 63.9% in July 2026 and was lowest at 59% in April 2026.

## How did search popularity change for chess sets worldwide in August 2026?

- In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%.
- In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
- Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chess sets | 7.5M | 63.6% | 1 |
| Nov 2025 | Chess sets | 7.5M | 63.6% | 1 |
| Dec 2025 | Chess sets | 7.5M | 63.7% | 1 |
| Jan 2026 | Chess sets | 7.5M | 59% | 1 |
| Feb 2026 | Chess sets | 7.5M | 63.9% | 1 |
| Mar 2026 | Chess sets | 7.5M | 59.2% | 1 |
| Apr 2026 | Chess sets | 7.5M | 59% | 1 |
| May 2026 | Chess sets | 7.5M | 59% | 1 |
| Jun 2026 | Chess sets | 7.5M | 59.2% | 1 |
| Jul 2026 | Chess sets | 7.5M | 63.9% | 1 |
| Aug 2026 | Chess sets | 7.5M | 59.2% | 1 |
| Sep 2026 | Chess sets | — | — | — |

## How is Lichess measured?

Brandwave collects information about searches that people make online using Lichess’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lichess”

## Which chess sets compete with Lichess?

- [Chess.com](/demand/global-en/brands/chess-com): Head-to-head: /demand/global-en/compare/chess-com-vs-lichess
- [ChessBase](/demand/global-en/brands/chessbase): Head-to-head: /demand/global-en/compare/chessbase-vs-lichess
- [House of Staunton](/demand/global-en/brands/house-of-staunton): Head-to-head: /demand/global-en/compare/house-of-staunton-vs-lichess
- [DGT](/demand/global-en/brands/dgt-chess): Head-to-head: /demand/global-en/compare/dgt-chess-vs-lichess
- [Regency Chess](/demand/global-en/brands/regency-chess): Head-to-head: /demand/global-en/compare/lichess-vs-regency-chess

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lichess: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lichess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lichess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.