---
title: "Libra: search popularity worldwide"
description: "Libra makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/libra"
publisher: "Brandwave"
---

# Libra: search popularity worldwide

Libra makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Libra
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among period care brands**: 0.57%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period care brands | 4 | 0.57% | 1K |

- [Period care brands](/demand/global-en/categories/period-care-brands)

## How has branded search demand for Libra changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Libra worldwide rose from 700 to 1K.
- Across the 12 months ending September 2026, Libra’s estimated Share of Search among period care brands worldwide held steady, from 0.36% to 0.57%.

## How did search popularity change for period care brands worldwide in September 2026?

- In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44% to 50.9%.
- In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.8% to 14.1%.
- In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.7% to 34.1%.
- In September 2026, Libra rose from 5th to 4th among period care brands worldwide.
- In September 2026, Always fell from 4th to 5th among period care brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period care brands | 700 | 0.36% | 4 |
| Nov 2025 | Period care brands | 350 | 0.16% | 5 |
| Dec 2025 | Period care brands | 350 | 0.17% | 5 |
| Jan 2026 | Period care brands | 420 | 0.17% | 5 |
| Feb 2026 | Period care brands | 380 | 0.18% | 5 |
| Mar 2026 | Period care brands | 400 | 0.19% | 5 |
| Apr 2026 | Period care brands | 350 | 0.16% | 5 |
| May 2026 | Period care brands | 400 | 0.15% | 5 |
| Jun 2026 | Period care brands | 300 | 0.11% | 5 |
| Jul 2026 | Period care brands | 400 | 0.15% | 5 |
| Aug 2026 | Period care brands | 530 | 0.26% | 5 |
| Sep 2026 | Period care brands | 1K | 0.57% | 4 |

## How is Libra measured?

Brandwave collects information about searches that people make online using Libra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “libra care”
- “libra period”

## Which period care brands compete with Libra?

- [Stayfree](/demand/global-en/brands/stayfree): Head-to-head: /demand/global-en/compare/libra-vs-stayfree
- [Modibodi](/demand/global-en/brands/modibodi): Head-to-head: /demand/global-en/compare/libra-vs-modibodi
- [Thinx](/demand/global-en/brands/thinx): Head-to-head: /demand/global-en/compare/libra-vs-thinx
- [Always](/demand/global-en/brands/always): Head-to-head: /demand/global-en/compare/always-vs-libra

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Libra: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/libra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/libra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.