---
title: "Libby: search popularity worldwide"
description: "Libby is an audiobook or ebook service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/libby"
publisher: "Brandwave"
---

# Libby: search popularity worldwide

Libby is an audiobook or ebook service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Libby
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among audiobook and ebook services**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Audiobook and ebook services | 4 | 8% | 550K |

- [Audiobook and ebook services](/demand/global-en/categories/audiobook-and-ebook-services)

## How has branded search demand for Libby changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Libby worldwide held steady at 550K.
- Across the 12 months ending September 2026, Libby’s estimated Share of Search among audiobook and ebook services worldwide peaked at 8% in January 2026 and was lowest at 5.6% in December 2025.

## How did search popularity change for audiobook and ebook services worldwide in September 2026?

- In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.
- In September 2026, Audible gained estimated Share of Search among audiobook and ebook services worldwide, from 26% to 26.7%.
- In September 2026, Kobo lost estimated Share of Search among audiobook and ebook services worldwide, from 14.2% to 12%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audiobook and ebook services | 550K | 7.7% | 4 |
| Nov 2025 | Audiobook and ebook services | 450K | 5.7% | 4 |
| Dec 2025 | Audiobook and ebook services | 450K | 5.6% | 4 |
| Jan 2026 | Audiobook and ebook services | 673K | 8% | 4 |
| Feb 2026 | Audiobook and ebook services | 550K | 8% | 4 |
| Mar 2026 | Audiobook and ebook services | 550K | 7.6% | 4 |
| Apr 2026 | Audiobook and ebook services | 550K | 7.6% | 4 |
| May 2026 | Audiobook and ebook services | 550K | 8% | 4 |
| Jun 2026 | Audiobook and ebook services | 450K | 6.7% | 4 |
| Jul 2026 | Audiobook and ebook services | 450K | 6.7% | 4 |
| Aug 2026 | Audiobook and ebook services | 550K | 7.8% | 4 |
| Sep 2026 | Audiobook and ebook services | 550K | 8% | 4 |

## How is Libby measured?

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “libby”

## Which audiobook and ebook services compete with Libby?

- [Kindle](/demand/global-en/brands/kindle): Head-to-head: /demand/global-en/compare/kindle-vs-libby
- [Audible](/demand/global-en/brands/audible): Head-to-head: /demand/global-en/compare/audible-vs-libby
- [Kobo](/demand/global-en/brands/kobo): Head-to-head: /demand/global-en/compare/kobo-vs-libby
- [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/libby-vs-storytel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Libby: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/libby

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/libby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.