--- title: "Li-Ning: search popularity and Share of Search worldwide" description: "Li-Ning makes badminton rackets and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/li-ning" publisher: "Brandwave" --- # Li-Ning: search popularity and Share of Search worldwide Li-Ning makes badminton rackets and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Li-Ning - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among badminton shuttles**: 18.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Badminton shuttles | 3 | 18.4% | 201K | | Badminton rackets | 3 | 18.4% | 201K | | Badminton brands | 3 | 18.5% | 201K | - [Badminton shuttles](/demand/global-en/categories/badminton-shuttles) - [Badminton rackets](/demand/global-en/categories/badminton-rackets) - [Badminton brands](/demand/global-en/categories/badminton-brands) ## How has branded search demand for Li-Ning changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Li-Ning worldwide rose from 135K to 201K. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton shuttles worldwide increased from 13.3% to 18.4%. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton shuttles worldwide peaked at 44.2% in June 2026 and was lowest at 13.3% in October 2025. - Across the 11 months ending August 2026, Li-Ning rose from 4th to 3rd among badminton shuttles worldwide. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide increased from 13.3% to 18.4%. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide peaked at 44.2% in June 2026 and was lowest at 13.3% in October 2025. - Across the 11 months ending August 2026, Li-Ning rose from 4th to 3rd among badminton rackets worldwide. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton brands worldwide increased from 13.3% to 18.5%. - Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton brands worldwide peaked at 44.3% in June 2026 and was lowest at 13.3% in October 2025. - Across the 11 months ending August 2026, Li-Ning rose from 4th to 3rd among badminton brands worldwide. ## How did search popularity change for badminton shuttles worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%. - In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%. - In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for badminton rackets worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%. - In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%. - In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for badminton brands worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton brands worldwide, at 33.9%. - In August 2026, Yonex lost estimated Share of Search among badminton brands worldwide, from 36.2% to 33.9%. - In August 2026, Li-Ning lost estimated Share of Search among badminton brands worldwide, from 19.8% to 18.5%. - In August 2026, Babolat lost estimated Share of Search among badminton brands worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Badminton shuttles | 135K | 13.3% | 4 | | Nov 2025 | Badminton shuttles | 165K | 17.1% | 4 | | Dec 2025 | Badminton shuttles | 165K | 16.3% | 3 | | Jan 2026 | Badminton shuttles | 165K | 16.5% | 4 | | Feb 2026 | Badminton shuttles | 135K | 13.3% | 4 | | Mar 2026 | Badminton shuttles | 165K | 16.2% | 4 | | Apr 2026 | Badminton shuttles | 165K | 16.2% | 4 | | May 2026 | Badminton shuttles | 165K | 16.2% | 4 | | Jun 2026 | Badminton shuttles | 673K | 44.2% | 1 | | Jul 2026 | Badminton shuttles | 201K | 19.7% | 3 | | Aug 2026 | Badminton shuttles | 201K | 18.4% | 3 | | Sep 2026 | Badminton shuttles | — | — | — | | Oct 2025 | Badminton rackets | 135K | 13.3% | 4 | | Nov 2025 | Badminton rackets | 165K | 17.1% | 4 | | Dec 2025 | Badminton rackets | 165K | 16.3% | 3 | | Jan 2026 | Badminton rackets | 165K | 16.5% | 4 | | Feb 2026 | Badminton rackets | 135K | 13.4% | 4 | | Mar 2026 | Badminton rackets | 165K | 16.2% | 4 | | Apr 2026 | Badminton rackets | 165K | 16.2% | 4 | | May 2026 | Badminton rackets | 165K | 16.2% | 4 | | Jun 2026 | Badminton rackets | 673K | 44.2% | 1 | | Jul 2026 | Badminton rackets | 201K | 19.7% | 3 | | Aug 2026 | Badminton rackets | 201K | 18.4% | 3 | | Sep 2026 | Badminton rackets | — | — | — | | Oct 2025 | Badminton brands | 135K | 13.3% | 4 | | Nov 2025 | Badminton brands | 165K | 17.1% | 4 | | Dec 2025 | Badminton brands | 165K | 16.3% | 3 | | Jan 2026 | Badminton brands | 165K | 16.6% | 4 | | Feb 2026 | Badminton brands | 135K | 13.4% | 4 | | Mar 2026 | Badminton brands | 165K | 16.3% | 4 | | Apr 2026 | Badminton brands | 165K | 16.3% | 4 | | May 2026 | Badminton brands | 165K | 16.3% | 4 | | Jun 2026 | Badminton brands | 673K | 44.3% | 1 | | Jul 2026 | Badminton brands | 201K | 19.8% | 3 | | Aug 2026 | Badminton brands | 201K | 18.5% | 3 | | Sep 2026 | Badminton brands | — | — | — | ## How is Li-Ning measured? Brandwave collects information about searches that people make online using Li-Ning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “li-ning” ## Which badminton shuttles compete with Li-Ning? - [Carlton](/demand/global-en/brands/carlton): Head-to-head: /demand/global-en/compare/carlton-vs-li-ning - [Yonex](/demand/global-en/brands/yonex): Head-to-head: /demand/global-en/compare/li-ning-vs-yonex - [Babolat](/demand/global-en/brands/babolat): Head-to-head: /demand/global-en/compare/babolat-vs-li-ning - [Victor](/demand/global-en/brands/victor-badminton): Head-to-head: /demand/global-en/compare/li-ning-vs-victor-badminton - [Ashaway](/demand/global-en/brands/ashaway): Head-to-head: /demand/global-en/compare/ashaway-vs-li-ning ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Li-Ning: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/li-ning This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/li-ning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.