---
title: "Les Mills: search popularity and Share of Search worldwide"
description: "New Zealand fitness clubs with group classes and gym facilities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/les-mills"
publisher: "Brandwave"
---

# Les Mills: search popularity and Share of Search worldwide

New Zealand fitness clubs with group classes and gym facilities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Les Mills
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fitness chains**: 0.67%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fitness chains | 6 | 0.67% | 110K |

- [Fitness chains](/demand/global-en/categories/fitness-chains)

## How has branded search demand for Les Mills changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Les Mills worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness chains worldwide held steady, from 0.81% to 0.67%.

## How did search popularity change for fitness chains worldwide in August 2026?

- In August 2026, Anytime Fitness gained estimated Share of Search among fitness chains worldwide, from 17.8% to 20.3%.
- In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
- In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
- In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 72.1% to 67.2%.
- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitness chains | 135K | 0.81% | 6 |
| Nov 2025 | Fitness chains | 110K | 0.66% | 6 |
| Dec 2025 | Fitness chains | 110K | 0.65% | 6 |
| Jan 2026 | Fitness chains | 165K | 0.81% | 6 |
| Feb 2026 | Fitness chains | 110K | 0.66% | 6 |
| Mar 2026 | Fitness chains | 135K | 0.71% | 6 |
| Apr 2026 | Fitness chains | 110K | 0.67% | 6 |
| May 2026 | Fitness chains | 110K | 0.58% | 6 |
| Jun 2026 | Fitness chains | 135K | 0.72% | 6 |
| Jul 2026 | Fitness chains | 110K | 0.58% | 6 |
| Aug 2026 | Fitness chains | 110K | 0.67% | 6 |
| Sep 2026 | Fitness chains | — | — | — |

## How is Les Mills measured?

Brandwave collects information about searches that people make online using Les Mills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “les mills”

## Which fitness chains compete with Les Mills?

- [Planet Fitness](/demand/global-en/brands/planet-fitness): Head-to-head: /demand/global-en/compare/les-mills-vs-planet-fitness
- [Anytime Fitness](/demand/global-en/brands/anytime-fitness): Head-to-head: /demand/global-en/compare/anytime-fitness-vs-les-mills
- [Gold's Gym](/demand/global-en/brands/gold-s-gym): Head-to-head: /demand/global-en/compare/gold-s-gym-vs-les-mills
- [PureGym](/demand/global-en/brands/puregym): Head-to-head: /demand/global-en/compare/les-mills-vs-puregym
- [GoodLife Fitness](/demand/global-en/brands/goodlife-fitness): Head-to-head: /demand/global-en/compare/goodlife-fitness-vs-les-mills

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Les Mills: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/les-mills

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.