---
title: "Lenovo: search popularity and Share of Search worldwide"
description: "Lenovo is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lenovo"
publisher: "Brandwave"
---

# Lenovo: search popularity and Share of Search worldwide

Lenovo is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lenovo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tablet brands**: 0.64%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tablet brands | 3 | 0.64% | 2.7M |
| Laptop brands | 2 | 24.4% | 2.7M |

- [Tablet brands](/demand/global-en/categories/tablet-brands)
- [Laptop brands](/demand/global-en/categories/laptop-brands)

## How has branded search demand for Lenovo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lenovo worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among tablet brands worldwide held steady at 0.64%.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide decreased from 26.5% to 24.4%.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide peaked at 30.4% in November 2025 and was lowest at 22.1% in March 2026.

## How did search popularity change for tablet brands worldwide in August 2026?

- Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
- In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
- In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tablet brands | 2.7M | 0.64% | 3 |
| Nov 2025 | Tablet brands | 3.4M | 0.64% | 3 |
| Dec 2025 | Tablet brands | 2.7M | 0.53% | 3 |
| Jan 2026 | Tablet brands | 2.7M | 0.64% | 3 |
| Feb 2026 | Tablet brands | 2.2M | 0.64% | 3 |
| Mar 2026 | Tablet brands | 2.7M | 0.64% | 3 |
| Apr 2026 | Tablet brands | 2.2M | 0.64% | 3 |
| May 2026 | Tablet brands | 2.2M | 0.53% | 3 |
| Jun 2026 | Tablet brands | 2.7M | 0.65% | 3 |
| Jul 2026 | Tablet brands | 2.7M | 0.64% | 3 |
| Aug 2026 | Tablet brands | 2.7M | 0.64% | 3 |
| Sep 2026 | Tablet brands | — | — | — |
| Oct 2025 | Laptop brands | 2.7M | 26.5% | 2 |
| Nov 2025 | Laptop brands | 3.4M | 30.4% | 2 |
| Dec 2025 | Laptop brands | 2.7M | 26.9% | 2 |
| Jan 2026 | Laptop brands | 2.7M | 26.5% | 2 |
| Feb 2026 | Laptop brands | 2.2M | 23.2% | 2 |
| Mar 2026 | Laptop brands | 2.7M | 22.1% | 2 |
| Apr 2026 | Laptop brands | 2.2M | 24% | 2 |
| May 2026 | Laptop brands | 2.2M | 24.1% | 2 |
| Jun 2026 | Laptop brands | 2.7M | 26.8% | 2 |
| Jul 2026 | Laptop brands | 2.7M | 28% | 2 |
| Aug 2026 | Laptop brands | 2.7M | 24.4% | 2 |
| Sep 2026 | Laptop brands | — | — | — |

## How is Lenovo measured?

Brandwave collects information about searches that people make online using Lenovo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lenovo”

## Which tablet brands compete with Lenovo?

- [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-lenovo
- [Apple iPad](/demand/global-en/brands/apple-ipad): Head-to-head: /demand/global-en/compare/apple-ipad-vs-lenovo
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/lenovo-vs-samsung
- [Microsoft Surface](/demand/global-en/brands/microsoft-surface): Head-to-head: /demand/global-en/compare/lenovo-vs-microsoft-surface

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lenovo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lenovo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lenovo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.