--- title: "LendingClub: search popularity worldwide" description: "LendingClub is a lending platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lendingclub" publisher: "Brandwave" --- # LendingClub: search popularity worldwide LendingClub is a lending platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LendingClub - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among personal loan platforms**: 14.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal loan platforms | 3 | 14.7% | 135K | | Debt consolidation services | 2 | 30.6% | 135K | | Lending platforms | 1 | 51.7% | 135K | - [Personal loan platforms](/demand/global-en/categories/personal-loan-platforms) - [Debt consolidation services](/demand/global-en/categories/debt-consolidation-services) - [Lending platforms](/demand/global-en/categories/lending-platforms) ## How has branded search demand for LendingClub changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for LendingClub worldwide fell from 301K to 135K. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among personal loan platforms worldwide decreased from 30.6% to 14.7%. - Across the 11 months ending August 2026, LendingClub fell from 2nd to 3rd among personal loan platforms worldwide. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among debt consolidation services worldwide decreased from 52.1% to 30.6%. - Across the 11 months ending August 2026, LendingClub fell from 1st to 2nd among debt consolidation services worldwide. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide decreased from 70.3% to 51.7%. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide peaked at 70.4% in April 2026 and was lowest at 51.7% in August 2026. ## How did search popularity change for personal loan platforms worldwide in August 2026? - In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%. - In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%. - In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%. - In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%. - In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%. - SoFi’s estimated Share of Search among personal loan platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.1% in August 2026. ## How did search popularity change for debt consolidation services worldwide in August 2026? - In August 2026, National Debt Relief overtook LendingClub to take the highest estimated Share of Search among debt consolidation services worldwide, at 37.4%. - In August 2026, SoFi gained estimated Share of Search among debt consolidation services worldwide, from 14.6% to 16.8%. - In August 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services worldwide, from 9.8% to 11.2%. - In August 2026, Credible gained estimated Share of Search among debt consolidation services worldwide, from 1.1% to 1.8%. - In August 2026, LendingClub lost estimated Share of Search among debt consolidation services worldwide, from 39.6% to 30.6%. - Estimated monthly branded searches for Achieve worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. ## How did search popularity change for lending platforms worldwide in August 2026? - In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%. - In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%. - In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%. - In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%. - Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal loan platforms | 301K | 30.6% | 2 | | Nov 2025 | Personal loan platforms | 246K | 27.2% | 2 | | Dec 2025 | Personal loan platforms | 246K | 26.9% | 2 | | Jan 2026 | Personal loan platforms | 246K | 26.2% | 2 | | Feb 2026 | Personal loan platforms | 246K | 26.5% | 2 | | Mar 2026 | Personal loan platforms | 301K | 29.7% | 2 | | Apr 2026 | Personal loan platforms | 301K | 29.7% | 2 | | May 2026 | Personal loan platforms | 246K | 25.6% | 2 | | Jun 2026 | Personal loan platforms | 301K | 29.3% | 2 | | Jul 2026 | Personal loan platforms | 201K | 20.9% | 2 | | Aug 2026 | Personal loan platforms | 135K | 14.7% | 3 | | Sep 2026 | Personal loan platforms | — | — | — | | Oct 2025 | Debt consolidation services | 301K | 52.1% | 1 | | Nov 2025 | Debt consolidation services | 246K | 48.1% | 1 | | Dec 2025 | Debt consolidation services | 246K | 46.9% | 1 | | Jan 2026 | Debt consolidation services | 246K | 43.2% | 1 | | Feb 2026 | Debt consolidation services | 246K | 47.2% | 1 | | Mar 2026 | Debt consolidation services | 301K | 48.2% | 1 | | Apr 2026 | Debt consolidation services | 301K | 51.2% | 1 | | May 2026 | Debt consolidation services | 246K | 46.7% | 1 | | Jun 2026 | Debt consolidation services | 301K | 50.2% | 1 | | Jul 2026 | Debt consolidation services | 201K | 39.6% | 1 | | Aug 2026 | Debt consolidation services | 135K | 30.6% | 2 | | Sep 2026 | Debt consolidation services | — | — | — | | Oct 2025 | Lending platforms | 301K | 70.3% | 1 | | Nov 2025 | Lending platforms | 246K | 68.9% | 1 | | Dec 2025 | Lending platforms | 246K | 68.6% | 1 | | Jan 2026 | Lending platforms | 246K | 64.6% | 1 | | Feb 2026 | Lending platforms | 246K | 67.6% | 1 | | Mar 2026 | Lending platforms | 301K | 69.2% | 1 | | Apr 2026 | Lending platforms | 301K | 70.4% | 1 | | May 2026 | Lending platforms | 246K | 66% | 1 | | Jun 2026 | Lending platforms | 301K | 69.2% | 1 | | Jul 2026 | Lending platforms | 201K | 57.9% | 1 | | Aug 2026 | Lending platforms | 135K | 51.7% | 1 | | Sep 2026 | Lending platforms | — | — | — | ## How is LendingClub measured? Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lendingclub” ## Which personal loan platforms compete with LendingClub? - [Avant](/demand/global-en/brands/avant): Head-to-head: /demand/global-en/compare/avant-vs-lendingclub - [Upstart](/demand/global-en/brands/upstart): Head-to-head: /demand/global-en/compare/lendingclub-vs-upstart - [LightStream](/demand/global-en/brands/lightstream): Head-to-head: /demand/global-en/compare/lendingclub-vs-lightstream - [SoFi](/demand/global-en/brands/sofi): Head-to-head: /demand/global-en/compare/lendingclub-vs-sofi - [Prosper](/demand/global-en/brands/prosper): Head-to-head: /demand/global-en/compare/lendingclub-vs-prosper ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LendingClub: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lendingclub This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lendingclub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.