--- title: "Lemonade: search popularity and Share of Search worldwide" description: "Lemonade is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lemonade" publisher: "Brandwave" --- # Lemonade: search popularity and Share of Search worldwide Lemonade is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lemonade - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among home insurance brands**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home insurance brands | 4 | 9.5% | 135K | | Insurtech | 2 | 15.2% | 135K | | Pet insurance brands | 3 | 17.5% | 135K | - [Home insurance brands](/demand/global-en/categories/home-insurance-brands) - [Insurtech](/demand/global-en/categories/insurtech) - [Pet insurance brands](/demand/global-en/categories/pet-insurance-brands) ## How has branded search demand for Lemonade changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lemonade worldwide held steady at 135K. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among home insurance brands worldwide decreased from 10% to 9.5%. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among home insurance brands worldwide peaked at 10.4% in May 2026 and was lowest at 7.8% in February 2026. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide decreased from 18.4% to 15.2%. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide peaked at 18.4% in October 2025 and was lowest at 10.9% in November 2025. - Across the 11 months ending August 2026, Lemonade rose from 3rd to 2nd among insurtech worldwide. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide increased from 16.1% to 17.5%. - Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide peaked at 18.4% in June 2026 and was lowest at 13.5% in April 2026. - Across the 11 months ending August 2026, Lemonade rose from 4th to 3rd among pet insurance brands worldwide. ## How did search popularity change for home insurance brands worldwide in August 2026? - In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%. - In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 49.5% to 47.2%. - In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 18.1% to 17.2%. - Estimated monthly branded searches for Direct Line worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for insurtech worldwide in August 2026? - In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%. - In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%. - In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%. - Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for pet insurance brands worldwide in August 2026? - In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%. - In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%. - In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%. - In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%. - Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026. - Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home insurance brands | 135K | 10% | 4 | | Nov 2025 | Home insurance brands | 110K | 9.9% | 4 | | Dec 2025 | Home insurance brands | 110K | 9.9% | 4 | | Jan 2026 | Home insurance brands | 135K | 9.9% | 4 | | Feb 2026 | Home insurance brands | 110K | 7.8% | 4 | | Mar 2026 | Home insurance brands | 135K | 9.9% | 4 | | Apr 2026 | Home insurance brands | 110K | 8.6% | 4 | | May 2026 | Home insurance brands | 135K | 10.4% | 4 | | Jun 2026 | Home insurance brands | 135K | 9.9% | 4 | | Jul 2026 | Home insurance brands | 135K | 9.9% | 4 | | Aug 2026 | Home insurance brands | 135K | 9.5% | 4 | | Sep 2026 | Home insurance brands | — | — | — | | Oct 2025 | Insurtech | 135K | 18.4% | 3 | | Nov 2025 | Insurtech | 110K | 10.9% | 3 | | Dec 2025 | Insurtech | 110K | 11% | 3 | | Jan 2026 | Insurtech | 135K | 11.3% | 3 | | Feb 2026 | Insurtech | 110K | 14% | 3 | | Mar 2026 | Insurtech | 135K | 16.5% | 3 | | Apr 2026 | Insurtech | 110K | 16.1% | 3 | | May 2026 | Insurtech | 135K | 17.2% | 2 | | Jun 2026 | Insurtech | 135K | 15.2% | 2 | | Jul 2026 | Insurtech | 135K | 14.7% | 2 | | Aug 2026 | Insurtech | 135K | 15.2% | 2 | | Sep 2026 | Insurtech | — | — | — | | Oct 2025 | Pet insurance brands | 135K | 16.1% | 4 | | Nov 2025 | Pet insurance brands | 110K | 15.1% | 4 | | Dec 2025 | Pet insurance brands | 110K | 15% | 4 | | Jan 2026 | Pet insurance brands | 135K | 16.2% | 4 | | Feb 2026 | Pet insurance brands | 110K | 15% | 4 | | Mar 2026 | Pet insurance brands | 135K | 15.1% | 4 | | Apr 2026 | Pet insurance brands | 110K | 13.5% | 4 | | May 2026 | Pet insurance brands | 135K | 16.7% | 4 | | Jun 2026 | Pet insurance brands | 135K | 18.4% | 3 | | Jul 2026 | Pet insurance brands | 135K | 18.4% | 3 | | Aug 2026 | Pet insurance brands | 135K | 17.5% | 3 | | Sep 2026 | Pet insurance brands | — | — | — | ## How is Lemonade measured? Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lemonade insurance” ## Which home insurance brands compete with Lemonade? - [Liberty Mutual](/demand/global-en/brands/liberty-mutual): Head-to-head: /demand/global-en/compare/lemonade-vs-liberty-mutual - [State Farm](/demand/global-en/brands/state-farm): Head-to-head: /demand/global-en/compare/lemonade-vs-state-farm - [Allstate](/demand/global-en/brands/allstate): Head-to-head: /demand/global-en/compare/allstate-vs-lemonade - [Aviva](/demand/global-en/brands/aviva): Head-to-head: /demand/global-en/compare/aviva-vs-lemonade - [Direct Line](/demand/global-en/brands/direct-line): Head-to-head: /demand/global-en/compare/direct-line-vs-lemonade ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lemonade: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lemonade This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lemonade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.