--- title: "L.E.K. Consulting: search popularity worldwide" description: "A global strategy consulting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lek-consulting" publisher: "Brandwave" --- # L.E.K. Consulting: search popularity worldwide A global strategy consulting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L.E.K. Consulting - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among consulting firms**: 0.31% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Consulting firms | 9 | 0.31% | 18.1K | - [Consulting firms](/demand/global-en/categories/consulting-firms) ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, L.E.K. Consulting was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. L.E.K. Consulting is the ninth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | PwC | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Oliver Wyman | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 10th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. PwC, 6. Oliver Wyman, 7. Kearney, 8. EY-Parthenon, 9. L.E.K. Consulting, 10. Accenture - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. PwC, 6. EY-Parthenon, 7. L.E.K. Consulting, 8. Kearney - Searched Google, AI Overview "business consulting firm": 1. PwC, 2. McKinsey & Company, 3. BCG, 4. Bain & Company, 5. Deloitte, 6. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for L.E.K. Consulting changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for L.E.K. Consulting worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among consulting firms worldwide held steady, from 0.37% to 0.31%. ## How did search popularity change for consulting firms worldwide in September 2026? - In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 31.8% of the searches. - In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%. - In September 2026, Bain & Company lost share of searches among consulting firms worldwide, from 7.2% to 4.6%. - In September 2026, Accenture lost share of searches among consulting firms worldwide, from 28.5% to 26%. - In September 2026, McKinsey & Company lost share of searches among consulting firms worldwide, from 8.5% to 7.8%. - Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Consulting firms | 22.2K | 0.37% | 9 | | Nov 2025 | Consulting firms | 18.1K | 0.31% | 9 | | Dec 2025 | Consulting firms | 12.1K | 0.24% | 9 | | Jan 2026 | Consulting firms | 14.8K | 0.27% | 9 | | Feb 2026 | Consulting firms | 14.8K | 0.27% | 9 | | Mar 2026 | Consulting firms | 14.8K | 0.26% | 9 | | Apr 2026 | Consulting firms | 14.8K | 0.27% | 9 | | May 2026 | Consulting firms | 14.8K | 0.28% | 9 | | Jun 2026 | Consulting firms | 14.8K | 0.29% | 9 | | Jul 2026 | Consulting firms | 14.8K | 0.29% | 9 | | Aug 2026 | Consulting firms | 18.1K | 0.34% | 9 | | Sep 2026 | Consulting firms | 18.1K | 0.31% | 9 | ## How are L.E.K. Consulting’s branded searches counted? Brandwave collects information about searches that people make online using L.E.K. Consulting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “l.e.k. consulting” - “lek consulting” ## Which consulting firms compete with L.E.K. Consulting? - [Deloitte](/demand/global-en/brands/deloitte-new-zealand) - [Accenture](/demand/global-en/brands/accenture) - [PwC](/demand/global-en/brands/pwc-new-zealand) - [BCG](/demand/global-en/brands/bcg) - [McKinsey & Company](/demand/global-en/brands/mckinsey-and-company): Head-to-head: /demand/global-en/compare/lek-consulting-vs-mckinsey-and-company - [Bain & Company](/demand/global-en/brands/bain-and-company): Head-to-head: /demand/global-en/compare/bain-and-company-vs-lek-consulting - [Oliver Wyman](/demand/global-en/brands/oliver-wyman): Head-to-head: /demand/global-en/compare/lek-consulting-vs-oliver-wyman - [EY-Parthenon](/demand/global-en/brands/ey-parthenon): Head-to-head: /demand/global-en/compare/ey-parthenon-vs-lek-consulting - [Kearney](/demand/global-en/brands/kearney): Head-to-head: /demand/global-en/compare/kearney-vs-lek-consulting ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "L.E.K. Consulting: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lek-consulting This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lek-consulting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.