---
title: "LegalZoom: search popularity worldwide"
description: "LegalZoom is an online legal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/legalzoom"
publisher: "Brandwave"
---

# LegalZoom: search popularity worldwide

LegalZoom is an online legal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LegalZoom
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among online legal services**: 45.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online legal services | 1 | 45.8% | 60.5K |

- [Online legal services](/demand/global-en/categories/online-legal-services)

## How has branded search demand for LegalZoom changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LegalZoom worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, LegalZoom’s estimated Share of Search among online legal services worldwide peaked at 52.3% in February 2026 and was lowest at 42.2% in November 2025.

## How did search popularity change for online legal services worldwide in August 2026?

- Estimated monthly branded searches for LegalZoom worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Rocket Lawyer worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for LawDepot worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online legal services | 74K | 45.8% | 1 |
| Nov 2025 | Online legal services | 60.5K | 42.2% | 1 |
| Dec 2025 | Online legal services | 74K | 47.2% | 1 |
| Jan 2026 | Online legal services | 90.5K | 50.8% | 1 |
| Feb 2026 | Online legal services | 90.5K | 52.3% | 1 |
| Mar 2026 | Online legal services | 90.5K | 50.8% | 1 |
| Apr 2026 | Online legal services | 90.5K | 50.8% | 1 |
| May 2026 | Online legal services | 74K | 47.2% | 1 |
| Jun 2026 | Online legal services | 60.5K | 45.8% | 1 |
| Jul 2026 | Online legal services | 60.5K | 45.8% | 1 |
| Aug 2026 | Online legal services | 60.5K | 45.8% | 1 |
| Sep 2026 | Online legal services | — | — | — |

## How is LegalZoom measured?

Brandwave collects information about searches that people make online using LegalZoom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “legalzoom”

## Which online legal services compete with LegalZoom?

- [Rocket Lawyer](/demand/global-en/brands/rocket-lawyer): Head-to-head: /demand/global-en/compare/legalzoom-vs-rocket-lawyer
- [LawDepot](/demand/global-en/brands/lawdepot): Head-to-head: /demand/global-en/compare/lawdepot-vs-legalzoom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "LegalZoom: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/legalzoom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/legalzoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.