--- title: "Leatt: search popularity worldwide" description: "Leatt makes protective gear and clothing for mountain biking and motocross. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/leatt" publisher: "Brandwave" --- # Leatt: search popularity worldwide Leatt makes protective gear and clothing for mountain biking and motocross. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leatt - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among mountain bike clothing brands**: 18.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mountain bike clothing brands | 3 | 18.9% | 49.5K | - [Mountain bike clothing brands](/demand/global-en/categories/mountain-bike-clothing-brands) ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leatt is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Troy Lee Designs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Endura | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapha | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Leatt | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Rapha, 5. Endura - Asked ChatGPT "What are the best mountain bike clothing brands?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Endura, 5. Rapha - Asked ChatGPT "What's the best mountain bike clothing brand for wet trail riding?": 1. Endura, 2. Fox Racing, 3. Rapha, 4. Leatt - Searched Google, AI Overview "mountain bike clothing brands": 1. Fox Racing, 2. Endura, 3. Troy Lee Designs, 4. Leatt - Searched Google, AI Overview "mtb jerseys": 1. Fox Racing, 2. Troy Lee Designs, 3. Mons Royale Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Leatt changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Leatt worldwide rose from 40.5K to 49.5K. - Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide increased from 14.4% to 18.9%. - Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide peaked at 20.1% in May 2026 and was lowest at 13% in November 2025. - Across the 12 months ending September 2026, Leatt rose from 4th to 3rd among mountain bike clothing brands worldwide. ## How did search popularity change for mountain bike clothing brands worldwide in September 2026? - In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%. - In September 2026, Endura gained share of searches among mountain bike clothing brands worldwide, from 11% to 12.6%. - In September 2026, Fox Racing lost share of searches among mountain bike clothing brands worldwide, from 36.5% to 34.5%. - In September 2026, Troy Lee Designs lost share of searches among mountain bike clothing brands worldwide, from 24.5% to 23.1%. - In September 2026, Mons Royale lost share of searches among mountain bike clothing brands worldwide, from 11% to 10.3%. - Estimated monthly branded searches for Rapha worldwide fell 33.8% over 12 measured months, from 800 to 530 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mountain bike clothing brands | 40.5K | 14.4% | 4 | | Nov 2025 | Mountain bike clothing brands | 40.5K | 13% | 4 | | Dec 2025 | Mountain bike clothing brands | 40.5K | 15.1% | 3 | | Jan 2026 | Mountain bike clothing brands | 40.5K | 15.8% | 4 | | Feb 2026 | Mountain bike clothing brands | 40.5K | 16% | 3 | | Mar 2026 | Mountain bike clothing brands | 49.5K | 16% | 3 | | Apr 2026 | Mountain bike clothing brands | 49.5K | 17.1% | 3 | | May 2026 | Mountain bike clothing brands | 60.5K | 20.1% | 2 | | Jun 2026 | Mountain bike clothing brands | 49.5K | 17.5% | 3 | | Jul 2026 | Mountain bike clothing brands | 49.5K | 18.9% | 3 | | Aug 2026 | Mountain bike clothing brands | 49.5K | 16.4% | 3 | | Sep 2026 | Mountain bike clothing brands | 49.5K | 18.9% | 3 | ## How are Leatt’s branded searches counted? Brandwave collects information about searches that people make online using Leatt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leatt” ## Which mountain bike clothing brands compete with Leatt? - [Fox Racing](/demand/global-en/brands/fox-racing): Head-to-head: /demand/global-en/compare/fox-racing-vs-leatt - [Troy Lee Designs](/demand/global-en/brands/troy-lee-designs): Head-to-head: /demand/global-en/compare/leatt-vs-troy-lee-designs - [Endura](/demand/global-en/brands/endura): Head-to-head: /demand/global-en/compare/endura-vs-leatt - [Mons Royale](/demand/global-en/brands/mons-royale): Head-to-head: /demand/global-en/compare/leatt-vs-mons-royale - [POC](/demand/global-en/brands/poc-sports): Head-to-head: /demand/global-en/compare/leatt-vs-poc-sports - [Rapha](/demand/global-en/brands/rapha) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leatt: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/leatt This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/leatt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.