--- title: "Leatherman: search popularity and Share of Search worldwide" description: "Leatherman makes multi-tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/leatherman" publisher: "Brandwave" --- # Leatherman: search popularity and Share of Search worldwide Leatherman makes multi-tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leatherman - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pocket knife brands**: 33.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pocket knife brands | 2 | 33.5% | 368K | | Multitool brands | 2 | 36.8% | 368K | - [Pocket knife brands](/demand/global-en/categories/pocket-knife-brands) - [Multitool brands](/demand/global-en/categories/multitool-brands) ## How has branded search demand for Leatherman changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Leatherman worldwide fell from 450K to 368K. - Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among pocket knife brands worldwide peaked at 36.9% in April 2026 and was lowest at 32.6% in February 2026. - Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among multitool brands worldwide decreased from 37.8% to 36.8%. - Across the 11 months ending August 2026, Leatherman’s estimated Share of Search among multitool brands worldwide peaked at 42.5% in November 2025 and was lowest at 35.9% in January 2026. ## How did search popularity change for pocket knife brands worldwide in August 2026? - In August 2026, Spyderco gained estimated Share of Search among pocket knife brands worldwide, from 6.8% to 8.2%. - In August 2026, Victorinox lost estimated Share of Search among pocket knife brands worldwide, from 42% to 41.5%. - In August 2026, Leatherman lost estimated Share of Search among pocket knife brands worldwide, from 34% to 33.5%. - Benchmade’s estimated Share of Search among pocket knife brands worldwide has lost ground for 3 months in a row, from 14.9% to 12.3% in August 2026. ## How did search popularity change for multitool brands worldwide in August 2026? - Estimated monthly branded searches for Nextool worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. - Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pocket knife brands | 450K | 33.8% | 2 | | Nov 2025 | Pocket knife brands | 550K | 36.6% | 2 | | Dec 2025 | Pocket knife brands | 550K | 33.1% | 2 | | Jan 2026 | Pocket knife brands | 368K | 32.6% | 2 | | Feb 2026 | Pocket knife brands | 301K | 32.6% | 2 | | Mar 2026 | Pocket knife brands | 368K | 34% | 2 | | Apr 2026 | Pocket knife brands | 368K | 36.9% | 2 | | May 2026 | Pocket knife brands | 368K | 33.1% | 2 | | Jun 2026 | Pocket knife brands | 368K | 32.7% | 2 | | Jul 2026 | Pocket knife brands | 368K | 34% | 2 | | Aug 2026 | Pocket knife brands | 368K | 33.5% | 2 | | Sep 2026 | Pocket knife brands | — | — | — | | Oct 2025 | Multitool brands | 450K | 37.8% | 2 | | Nov 2025 | Multitool brands | 550K | 42.5% | 2 | | Dec 2025 | Multitool brands | 550K | 38.3% | 2 | | Jan 2026 | Multitool brands | 368K | 35.9% | 2 | | Feb 2026 | Multitool brands | 301K | 35.9% | 2 | | Mar 2026 | Multitool brands | 368K | 36.9% | 2 | | Apr 2026 | Multitool brands | 368K | 40.1% | 2 | | May 2026 | Multitool brands | 368K | 36.8% | 2 | | Jun 2026 | Multitool brands | 368K | 36.9% | 2 | | Jul 2026 | Multitool brands | 368K | 36.8% | 2 | | Aug 2026 | Multitool brands | 368K | 36.8% | 2 | | Sep 2026 | Multitool brands | — | — | — | ## How is Leatherman measured? Brandwave collects information about searches that people make online using Leatherman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leatherman” ## Which pocket knife brands compete with Leatherman? - [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/leatherman-vs-victorinox - [Benchmade](/demand/global-en/brands/benchmade): Head-to-head: /demand/global-en/compare/benchmade-vs-leatherman - [Spyderco](/demand/global-en/brands/spyderco): Head-to-head: /demand/global-en/compare/leatherman-vs-spyderco - [Gerber](/demand/global-en/brands/gerber-gear): Head-to-head: /demand/global-en/compare/gerber-gear-vs-leatherman ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leatherman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/leatherman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/leatherman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.