--- title: "Le Labo: search popularity worldwide" description: "A perfume brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/le-labo" publisher: "Brandwave" --- # Le Labo: search popularity worldwide A perfume brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Le Labo - **Owned by**: Estée Lauder - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fragrance brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 7 | 5.2% | 1M | - [Fragrance brands](/demand/global-en/categories/fragrance-brands) ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Le Labo is the seventh most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Le Labo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Le Labo worldwide rose from 823K to 1M. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands worldwide increased from 4.2% to 5.2%. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands worldwide peaked at 5.4% in August 2026 and was lowest at 3.3% in January 2026. - Across the 12 months ending September 2026, Le Labo rose from 8th to 7th among fragrance brands worldwide. ## How did search popularity change for fragrance brands worldwide in September 2026? - In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 7.9% of the searches. - In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches. - In September 2026, Versace lost share of searches among fragrance brands worldwide, from 8.1% to 6.4%. - In September 2026, Chanel lost share of searches among fragrance brands worldwide, from 39.5% to 38.5%. - Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. - Estimated monthly branded searches for Le Labo worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 823K | 4.2% | 8 | | Nov 2025 | Fragrance brands | 1M | 4.8% | 9 | | Dec 2025 | Fragrance brands | 1.2M | 4.7% | 9 | | Jan 2026 | Fragrance brands | 823K | 3.3% | 8 | | Feb 2026 | Fragrance brands | 823K | 4.6% | 8 | | Mar 2026 | Fragrance brands | 823K | 4.2% | 8 | | Apr 2026 | Fragrance brands | 823K | 4.4% | 8 | | May 2026 | Fragrance brands | 823K | 3.8% | 8 | | Jun 2026 | Fragrance brands | 823K | 3.8% | 6 | | Jul 2026 | Fragrance brands | 823K | 4.5% | 7 | | Aug 2026 | Fragrance brands | 1M | 5.4% | 6 | | Sep 2026 | Fragrance brands | 1M | 5.2% | 7 | ## How are Le Labo’s branded searches counted? Brandwave collects information about searches that people make online using Le Labo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “le labo” ## Which fragrance brands compete with Le Labo? - [Chanel](/demand/global-en/brands/chanel) - [Gucci](/demand/global-en/brands/gucci) - [Carolina Herrera](/demand/global-en/brands/carolina-herrera) - [Tom Ford](/demand/global-en/brands/tom-ford): Head-to-head: /demand/global-en/compare/le-labo-vs-tom-ford - [Versace](/demand/global-en/brands/versace): Head-to-head: /demand/global-en/compare/le-labo-vs-versace - [Yves Saint Laurent](/demand/global-en/brands/yves-saint-laurent): Head-to-head: /demand/global-en/compare/le-labo-vs-yves-saint-laurent - [Lattafa](/demand/global-en/brands/lattafa): Head-to-head: /demand/global-en/compare/lattafa-vs-le-labo - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-le-labo - [Byredo](/demand/global-en/brands/byredo) - [Dior](/demand/global-en/brands/dior) - [Maison Francis Kurkdjian](/demand/global-en/brands/maison-francis-kurkdjian) - [Armani Beauty](/demand/global-en/brands/armani-beauty) - [Rabanne](/demand/global-en/brands/rabanne) - [Viktor&Rolf](/demand/global-en/brands/viktor-and-rolf) ## Who owns Le Labo? Le Labo is owned by Estée Lauder. Brandwave also tracks Estée Lauder, owned by the same company, worldwide. - [Estée Lauder](/demand/global-en/companies/estee-lauder): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Le Labo? Le Labo is owned by Estée Lauder. Brandwave also tracks Estée Lauder, owned by the same company, worldwide. ## Cite this page Brandwave. "Le Labo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/le-labo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.