---
title: "Le Col: search popularity worldwide"
description: "Le Col makes cycling clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/le-col"
publisher: "Brandwave"
---

# Le Col: search popularity worldwide

Le Col makes cycling clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Le Col
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among long sleeve jersey brands**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Long sleeve jersey brands | 4 | 6.2% | 27.1K |

- [Long sleeve jersey brands](/demand/global-en/categories/long-sleeve-jersey-brands)

## Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Col was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Le Col is the third most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Castelli | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Rapha | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Le Col | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Assos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Adidas | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about long sleeve jersey brands

- Asked ChatGPT "Which long sleeve jersey brand should I buy?": 1. Adidas
- Asked ChatGPT "What are the best long sleeve jersey brands?": 1. Adidas
- Asked ChatGPT "What's the best long sleeve jersey brand for cool weather riding?": 1. Rapha, 2. Castelli
- Searched Google, AI Overview "cycling jersey brands": 1. Castelli, 2. Rapha, 3. Le Col
- Searched Google, AI Overview "bike jersey brands": 1. Castelli, 2. Rapha, 3. Le Col

Not named in any answer: Assos.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Le Col changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Le Col worldwide fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide decreased from 8% to 6.2%.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide peaked at 8% in October 2025 and was lowest at 4.2% in June 2026.

## How did search popularity change for long sleeve jersey brands worldwide in September 2026?

- Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
- Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Long sleeve jersey brands | 40.5K | 8% | 4 |
| Nov 2025 | Long sleeve jersey brands | 33.1K | 5.8% | 4 |
| Dec 2025 | Long sleeve jersey brands | 27.1K | 5.8% | 4 |
| Jan 2026 | Long sleeve jersey brands | 27.1K | 5.5% | 4 |
| Feb 2026 | Long sleeve jersey brands | 22.2K | 5.2% | 4 |
| Mar 2026 | Long sleeve jersey brands | 27.1K | 5.1% | 4 |
| Apr 2026 | Long sleeve jersey brands | 27.1K | 4.8% | 4 |
| May 2026 | Long sleeve jersey brands | 27.1K | 4.6% | 4 |
| Jun 2026 | Long sleeve jersey brands | 22.2K | 4.2% | 4 |
| Jul 2026 | Long sleeve jersey brands | 40.5K | 6.5% | 4 |
| Aug 2026 | Long sleeve jersey brands | 40.5K | 6.2% | 4 |
| Sep 2026 | Long sleeve jersey brands | 27.1K | 6.2% | 4 |

## How are Le Col’s branded searches counted?

Brandwave collects information about searches that people make online using Le Col’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “le col”

## Which long sleeve jersey brands compete with Le Col?

- [Assos](/demand/global-en/brands/assos): Head-to-head: /demand/global-en/compare/assos-vs-le-col
- [Rapha](/demand/global-en/brands/rapha): Head-to-head: /demand/global-en/compare/le-col-vs-rapha
- [Castelli](/demand/global-en/brands/castelli): Head-to-head: /demand/global-en/compare/castelli-vs-le-col
- [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-le-col

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Le Col: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/le-col

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/le-col. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.