--- title: "Lazer: search popularity worldwide" description: "A Belgian maker of cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lazer-helmets" publisher: "Brandwave" --- # Lazer: search popularity worldwide A Belgian maker of cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lazer - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cycling helmet brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cycling helmet brands | 4 | 7.6% | 14.8K | - [Cycling helmet brands](/demand/global-en/categories/cycling-helmet-brands) ## Top cycling helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lazer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lazer is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Lazer | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bell | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cycling helmet brands - Asked ChatGPT "Which cycling helmet brand should I buy?": 1. Giro, 2. Specialized, 3. Lazer - Asked ChatGPT "What are the best cycling helmet brands?": 1. Giro, 2. Specialized, 3. POC, 4. Lazer, 5. Bell - Asked ChatGPT "What's the best cycling helmet brand for road cycling?": 1. POC, 2. Giro, 3. Specialized - Searched Google, AI Overview "best cycling helmet": 1. Lazer, 2. Giro, 3. POC - Searched Google, AI Overview "road cycling helmet": 1. Specialized, 2. POC Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Lazer changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lazer worldwide rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands worldwide increased from 5.8% to 7.6%. - Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.4% in December 2025. ## How did search popularity change for cycling helmet brands worldwide in September 2026? - In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 38.2% of the searches. - In September 2026, Lazer gained share of searches among cycling helmet brands worldwide, from 6.2% to 7.6%. - In September 2026, Giro lost share of searches among cycling helmet brands worldwide, from 36.2% to 27%. - Estimated monthly branded searches for Specialized worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cycling helmet brands | 12.1K | 5.8% | 4 | | Nov 2025 | Cycling helmet brands | 12.1K | 5.7% | 4 | | Dec 2025 | Cycling helmet brands | 9.9K | 4.4% | 4 | | Jan 2026 | Cycling helmet brands | 12.1K | 5.3% | 4 | | Feb 2026 | Cycling helmet brands | 12.1K | 6% | 4 | | Mar 2026 | Cycling helmet brands | 14.8K | 6.3% | 4 | | Apr 2026 | Cycling helmet brands | 18.1K | 7.6% | 4 | | May 2026 | Cycling helmet brands | 18.1K | 7.4% | 4 | | Jun 2026 | Cycling helmet brands | 14.8K | 6.9% | 4 | | Jul 2026 | Cycling helmet brands | 14.8K | 5.9% | 4 | | Aug 2026 | Cycling helmet brands | 14.8K | 6.2% | 4 | | Sep 2026 | Cycling helmet brands | 14.8K | 7.6% | 4 | ## How are Lazer’s branded searches counted? Brandwave collects information about searches that people make online using Lazer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lazer helmet” ## Which cycling helmet brands compete with Lazer? - [Bell](/demand/global-en/brands/bell-helmets): Head-to-head: /demand/global-en/compare/bell-helmets-vs-lazer-helmets - [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/giro-vs-lazer-helmets - [POC](/demand/global-en/brands/poc-sports): Head-to-head: /demand/global-en/compare/lazer-helmets-vs-poc-sports - [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/lazer-helmets-vs-specialized ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lazer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lazer-helmets This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lazer-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.