--- title: "Lay-Z-Spa: search popularity worldwide" description: "Lay-Z-Spa is hot tub brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lay-z-spa" publisher: "Brandwave" --- # Lay-Z-Spa: search popularity worldwide Lay-Z-Spa is hot tub brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lay-Z-Spa - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hot tub brands**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot tub brands | 6 | 4.9% | 131K | | Swimming pool brands | 3 | 18% | 131K | - [Hot tub brands](/demand/global-en/categories/hot-tub-brands) - [Swimming pool brands](/demand/global-en/categories/swimming-pool-brands) ## How has branded search demand for Lay-Z-Spa changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lay-Z-Spa worldwide rose from 51.2K to 131K. - Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide increased from 2.4% to 4.9%. - Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide peaked at 9.6% in May 2026 and was lowest at 2.2% in January 2026. - Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among swimming pool brands worldwide increased from 15.6% to 18%. - Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among swimming pool brands worldwide peaked at 25.6% in May 2026 and was lowest at 11.8% in December 2025. ## How did search popularity change for hot tub brands worldwide in August 2026? - In August 2026, Sundance overtook Lay-Z-Spa to rank 3rd among hot tub brands worldwide, at 11.3%. - In August 2026, Jacuzzi gained estimated Share of Search among hot tub brands worldwide, from 43.4% to 45.7%. - In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 5.9% to 7.5%. - In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 9.1% to 4.9%. - In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 13.1% to 9.2%. - In August 2026, Hot Spring lost estimated Share of Search among hot tub brands worldwide, from 24.6% to 21.4%. ## How did search popularity change for swimming pool brands worldwide in August 2026? - In August 2026, Bestway gained estimated Share of Search among swimming pool brands worldwide, from 31.6% to 33.8%. - In August 2026, Intex gained estimated Share of Search among swimming pool brands worldwide, from 31.6% to 33.8%. - In August 2026, Coleman gained estimated Share of Search among swimming pool brands worldwide, from 3.5% to 5.6%. - In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 21.9% to 18%. - In August 2026, Summer Waves lost estimated Share of Search among swimming pool brands worldwide, from 9.5% to 6.7%. - Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot tub brands | 51.2K | 2.4% | 6 | | Nov 2025 | Hot tub brands | 45.2K | 2.4% | 6 | | Dec 2025 | Hot tub brands | 45.2K | 2.4% | 6 | | Jan 2026 | Hot tub brands | 51.2K | 2.2% | 6 | | Feb 2026 | Hot tub brands | 45.2K | 2.4% | 6 | | Mar 2026 | Hot tub brands | 82.6K | 3.7% | 6 | | Apr 2026 | Hot tub brands | 135K | 5.8% | 5 | | May 2026 | Hot tub brands | 275K | 9.6% | 4 | | Jun 2026 | Hot tub brands | 292K | 8.7% | 4 | | Jul 2026 | Hot tub brands | 256K | 9.1% | 4 | | Aug 2026 | Hot tub brands | 131K | 4.9% | 6 | | Sep 2026 | Hot tub brands | — | — | — | | Oct 2025 | Swimming pool brands | 51.2K | 15.6% | 3 | | Nov 2025 | Swimming pool brands | 45.2K | 14.2% | 3 | | Dec 2025 | Swimming pool brands | 45.2K | 11.8% | 3 | | Jan 2026 | Swimming pool brands | 51.2K | 14.3% | 3 | | Feb 2026 | Swimming pool brands | 45.2K | 14% | 3 | | Mar 2026 | Swimming pool brands | 82.6K | 18.6% | 3 | | Apr 2026 | Swimming pool brands | 135K | 23.3% | 3 | | May 2026 | Swimming pool brands | 275K | 25.6% | 3 | | Jun 2026 | Swimming pool brands | 292K | 19.7% | 3 | | Jul 2026 | Swimming pool brands | 256K | 21.9% | 3 | | Aug 2026 | Swimming pool brands | 131K | 18% | 3 | | Sep 2026 | Swimming pool brands | — | — | — | ## How is Lay-Z-Spa measured? Brandwave collects information about searches that people make online using Lay-Z-Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lay z spa” - “lazyspa” ## Which hot tub brands compete with Lay-Z-Spa? - [Jacuzzi](/demand/global-en/brands/jacuzzi): Head-to-head: /demand/global-en/compare/jacuzzi-vs-lay-z-spa - [Hot Spring](/demand/global-en/brands/hot-spring): Head-to-head: /demand/global-en/compare/hot-spring-vs-lay-z-spa - [Sundance](/demand/global-en/brands/sundance): Head-to-head: /demand/global-en/compare/lay-z-spa-vs-sundance - [Intex](/demand/global-en/brands/intex): Head-to-head: /demand/global-en/compare/intex-vs-lay-z-spa - [Bullfrog](/demand/global-en/brands/bullfrog): Head-to-head: /demand/global-en/compare/bullfrog-vs-lay-z-spa ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lay-Z-Spa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lay-z-spa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lay-z-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.