--- title: "How popular is Laura Mercier? Searches and AI answers worldwide" description: "Laura Mercier is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/laura-mercier" publisher: "Brandwave" --- # How popular is Laura Mercier? Searches and AI answers worldwide Laura Mercier is a makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Laura Mercier - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among setting spray brands**: 0.58% ## Where does Laura Mercier compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Setting spray brands | 10 | 0.58% | 3.6K | | Makeup primer brands | 9 | 1.3% | 5.4K | - [Setting spray brands](/demand/global-en/categories/setting-spray-brands) - [Makeup primer brands](/demand/global-en/categories/makeup-primer-brands) ## Top setting spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Laura Mercier did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | ONE/SIZE | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milani | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NYX Professional Makeup | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | MAC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morphe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laura Mercier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about setting spray brands - Asked ChatGPT "Which setting spray should I buy?": 1. Urban Decay, 2. Charlotte Tilbury, 3. ONE/SIZE - Asked ChatGPT "What are the best makeup setting sprays?": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. NYX Professional Makeup, 5. Milani - Asked ChatGPT "What's the best setting spray for oily skin?": 1. ONE/SIZE, 2. Urban Decay, 3. Milani - Searched Google, AI Overview "best setting spray": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. Milani Not named in any answer: e.l.f. Cosmetics, MAC, Morphe, Huda Beauty and Laura Mercier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Laura Mercier changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Laura Mercier worldwide fell from 317K to 144K. - Across the 12 months ending October 2026, Laura Mercier’s share of searches among setting spray brands worldwide decreased from 1.2% to 0.58%. - Across the 12 months ending October 2026, Laura Mercier’s share of searches among makeup primer brands worldwide held steady, from 1.7% to 1.3%. ## How did search popularity change for setting spray brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among setting spray brands worldwide, from 8.1% to 9.8%. - ONE/SIZE’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.7% in October 2026. - NYX Professional Makeup’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in October 2026. - Estimated monthly branded searches for Milani worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026. - Estimated monthly branded searches for Morphe worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026. - Estimated monthly branded searches for Laura Mercier worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026. ## How did search popularity change for makeup primer brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among makeup primer brands worldwide, from 49.7% to 50.6%. - In October 2026, Milk Makeup lost share of searches among makeup primer brands worldwide, from 10% to 8.9%. - MAC’s share of searches among makeup primer brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.5% in October 2026. - Estimated monthly branded searches for Rare Beauty worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in October 2026. - Estimated monthly branded searches for Fenty Beauty worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in October 2026. - Estimated monthly branded searches for Laura Mercier worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Setting spray brands | 8.1K | 1.2% | 10 | | Dec 2025 | Setting spray brands | 9.9K | 1.5% | 10 | | Jan 2026 | Setting spray brands | 5.4K | 1.2% | 10 | | Feb 2026 | Setting spray brands | 3.6K | 0.9% | 10 | | Mar 2026 | Setting spray brands | 3.6K | 0.79% | 10 | | Apr 2026 | Setting spray brands | 2.9K | 0.59% | 10 | | May 2026 | Setting spray brands | 2.9K | 0.57% | 10 | | Jun 2026 | Setting spray brands | 2.9K | 0.58% | 10 | | Jul 2026 | Setting spray brands | 2.9K | 0.54% | 10 | | Aug 2026 | Setting spray brands | 3.6K | 0.66% | 10 | | Sep 2026 | Setting spray brands | 3.6K | 0.72% | 10 | | Oct 2026 | Setting spray brands | 3.6K | 0.58% | 10 | | Nov 2025 | Makeup primer brands | 8.1K | 1.7% | 9 | | Dec 2025 | Makeup primer brands | 8.1K | 1.7% | 9 | | Jan 2026 | Makeup primer brands | 6.6K | 1.6% | 9 | | Feb 2026 | Makeup primer brands | 5.4K | 1.6% | 9 | | Mar 2026 | Makeup primer brands | 6.6K | 1.7% | 9 | | Apr 2026 | Makeup primer brands | 5.4K | 1.5% | 9 | | May 2026 | Makeup primer brands | 5.4K | 1.6% | 9 | | Jun 2026 | Makeup primer brands | 5.4K | 1.7% | 9 | | Jul 2026 | Makeup primer brands | 5.4K | 1.6% | 9 | | Aug 2026 | Makeup primer brands | 5.4K | 1.5% | 9 | | Sep 2026 | Makeup primer brands | 5.4K | 1.6% | 9 | | Oct 2026 | Makeup primer brands | 5.4K | 1.3% | 9 | ## How are Laura Mercier’s branded searches counted? Brandwave collects information about searches that people make online using Laura Mercier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “laura mercier” - “laura mercier primer” - “laura mercier setting spray” ## Which setting spray brands compete with Laura Mercier? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [ONE/SIZE](/demand/global-en/brands/one-size) - [Urban Decay](/demand/global-en/brands/urban-decay) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Milani](/demand/global-en/brands/milani): Head-to-head: /demand/global-en/compare/laura-mercier-vs-milani - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/laura-mercier-vs-mac-cosmetics - [Morphe](/demand/global-en/brands/morphe): Head-to-head: /demand/global-en/compare/laura-mercier-vs-morphe - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup): Head-to-head: /demand/global-en/compare/laura-mercier-vs-nyx-professional-makeup - [Huda Beauty](/demand/global-en/brands/huda-beauty): Head-to-head: /demand/global-en/compare/huda-beauty-vs-laura-mercier ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Laura Mercier? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/laura-mercier This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/laura-mercier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.