---
title: "Later Influence: search popularity and Share of Search worldwide"
description: "Later Influence is an influencer marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/later-influence"
publisher: "Brandwave"
---

# Later Influence: search popularity and Share of Search worldwide

Later Influence is an influencer marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Later Influence
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among creator relationship management platforms**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Creator relationship management platforms | 5 | 4.1% | 1.3K |

- [Creator relationship management platforms](/demand/global-en/categories/creator-relationship-management-platforms)

## How has branded search demand for Later Influence changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Later Influence worldwide held steady at 1.3K.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide increased from 2.9% to 4.1%.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide peaked at 4.1% in August 2026 and was lowest at 2.7% in March 2026.

## How did search popularity change for creator relationship management platforms worldwide in August 2026?

- In August 2026, GRIN overtook Later Influence to rank 4th among creator relationship management platforms worldwide, at 5%.
- In August 2026, CreatorIQ gained estimated Share of Search among creator relationship management platforms worldwide, from 51.6% to 56.9%.
- In August 2026, Launchmetrics lost estimated Share of Search among creator relationship management platforms worldwide, from 23.1% to 17%.
- In August 2026, Traackr lost estimated Share of Search among creator relationship management platforms worldwide, from 18.8% to 17%.
- Later Influence’s estimated Share of Search among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 2.7% to 4.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Creator relationship management platforms | 1.3K | 2.9% | 5 |
| Nov 2025 | Creator relationship management platforms | 1K | 3.1% | 5 |
| Dec 2025 | Creator relationship management platforms | 880 | 3.3% | 5 |
| Jan 2026 | Creator relationship management platforms | 1.3K | 3.7% | 4 |
| Feb 2026 | Creator relationship management platforms | 1K | 2.8% | 5 |
| Mar 2026 | Creator relationship management platforms | 1K | 2.7% | 5 |
| Apr 2026 | Creator relationship management platforms | 1K | 2.9% | 5 |
| May 2026 | Creator relationship management platforms | 880 | 2.7% | 5 |
| Jun 2026 | Creator relationship management platforms | 1K | 3% | 5 |
| Jul 2026 | Creator relationship management platforms | 1.3K | 3.7% | 4 |
| Aug 2026 | Creator relationship management platforms | 1.3K | 4.1% | 5 |
| Sep 2026 | Creator relationship management platforms | — | — | — |

## How is Later Influence measured?

Brandwave collects information about searches that people make online using Later Influence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “later influence”

## Which creator relationship management platforms compete with Later Influence?

- [CreatorIQ](/demand/global-en/brands/creatoriq): Head-to-head: /demand/global-en/compare/creatoriq-vs-later-influence
- [Launchmetrics](/demand/global-en/brands/launchmetrics): Head-to-head: /demand/global-en/compare/later-influence-vs-launchmetrics
- [Traackr](/demand/global-en/brands/traackr): Head-to-head: /demand/global-en/compare/later-influence-vs-traackr
- [GRIN](/demand/global-en/brands/grin): Head-to-head: /demand/global-en/compare/grin-vs-later-influence

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Later Influence: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/later-influence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/later-influence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.