---
title: "Lately: search popularity and Share of Search worldwide"
description: "Lately is an AI content repurposing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/lately"
publisher: "Brandwave"
---

# Lately: search popularity and Share of Search worldwide

Lately is an AI content repurposing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lately
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among content repurposing platforms**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Content repurposing platforms | 3 | 2.4% | 480 |

- [Content repurposing platforms](/demand/global-en/categories/content-repurposing-platforms)

## How has branded search demand for Lately changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lately worldwide fell from 1K to 480.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide decreased from 9.5% to 2.4%.
- Across the 11 months ending August 2026, Lately’s estimated Share of Search among content repurposing platforms worldwide peaked at 10.3% in February 2026 and was lowest at 2.4% in August 2026.
- Across the 11 months ending August 2026, Lately fell from 2nd to 3rd among content repurposing platforms worldwide.

## How did search popularity change for content repurposing platforms worldwide in August 2026?

- In August 2026, Repurpose.io gained estimated Share of Search among content repurposing platforms worldwide, from 87.2% to 90.6%.
- In August 2026, Quuu lost estimated Share of Search among content repurposing platforms worldwide, from 7.7% to 5%.
- Lately’s estimated Share of Search among content repurposing platforms worldwide has lost ground for 3 months in a row, from 5.1% to 2.4% in August 2026.
- Estimated monthly branded searches for Missinglettr worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Content repurposing platforms | 1K | 9.5% | 2 |
| Nov 2025 | Content repurposing platforms | 880 | 6.1% | 2 |
| Dec 2025 | Content repurposing platforms | 880 | 6.1% | 3 |
| Jan 2026 | Content repurposing platforms | 1.6K | 8.8% | 2 |
| Feb 2026 | Content repurposing platforms | 1.3K | 10.3% | 2 |
| Mar 2026 | Content repurposing platforms | 1K | 5.8% | 2 |
| Apr 2026 | Content repurposing platforms | 880 | 6.1% | 2 |
| May 2026 | Content repurposing platforms | 880 | 5.1% | 3 |
| Jun 2026 | Content repurposing platforms | 590 | 3.5% | 3 |
| Jul 2026 | Content repurposing platforms | 480 | 2.8% | 3 |
| Aug 2026 | Content repurposing platforms | 480 | 2.4% | 3 |
| Sep 2026 | Content repurposing platforms | — | — | — |

## How is Lately measured?

Brandwave collects information about searches that people make online using Lately’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lately ai”

## Which content repurposing platforms compete with Lately?

- [Repurpose.io](/demand/global-en/brands/repurpose-io): Head-to-head: /demand/global-en/compare/lately-vs-repurpose-io
- [Quuu](/demand/global-en/brands/quuu): Head-to-head: /demand/global-en/compare/lately-vs-quuu
- [Missinglettr](/demand/global-en/brands/missinglettr): Head-to-head: /demand/global-en/compare/lately-vs-missinglettr

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lately: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lately

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lately. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.