--- title: "LastPass: search popularity and Share of Search worldwide" description: "LastPass is a password manager used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lastpass" publisher: "Brandwave" --- # LastPass: search popularity and Share of Search worldwide LastPass is a password manager used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LastPass - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among password managers**: 16.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Password managers | 3 | 16.9% | 450K | | Personal password managers | 3 | 17.2% | 450K | - [Password managers](/demand/global-en/categories/password-managers) - [Personal password managers](/demand/global-en/categories/personal-password-managers) ## How has branded search demand for LastPass changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for LastPass worldwide held steady at 450K. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide decreased from 17.7% to 16.9%. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide peaked at 18.2% in November 2025 and was lowest at 11.8% in July 2026. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide decreased from 18.1% to 17.2%. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among personal password managers worldwide peaked at 18.6% in November 2025 and was lowest at 12% in July 2026. ## How did search popularity change for password managers worldwide in August 2026? - In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%. - In August 2026, Dashlane gained estimated Share of Search among password managers worldwide, from 4.8% to 7.7%. - In August 2026, Bitwarden gained estimated Share of Search among password managers worldwide, from 41% to 42.5%. - In August 2026, 1Password lost estimated Share of Search among password managers worldwide, from 36.3% to 27.5%. - In August 2026, NordPass lost estimated Share of Search among password managers worldwide, from 4.2% to 3.7%. - Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026. ## How did search popularity change for personal password managers worldwide in August 2026? - In August 2026, LastPass gained estimated Share of Search among personal password managers worldwide, from 12% to 17.2%. - In August 2026, Dashlane gained estimated Share of Search among personal password managers worldwide, from 4.9% to 7.9%. - In August 2026, Bitwarden gained estimated Share of Search among personal password managers worldwide, from 41.8% to 43.2%. - In August 2026, 1Password lost estimated Share of Search among personal password managers worldwide, from 37% to 28%. - In August 2026, NordPass lost estimated Share of Search among personal password managers worldwide, from 4.3% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Password managers | 450K | 17.7% | 3 | | Nov 2025 | Password managers | 450K | 18.2% | 3 | | Dec 2025 | Password managers | 450K | 18.2% | 3 | | Jan 2026 | Password managers | 450K | 16.5% | 3 | | Feb 2026 | Password managers | 450K | 15.8% | 3 | | Mar 2026 | Password managers | 450K | 13.9% | 3 | | Apr 2026 | Password managers | 450K | 14.7% | 3 | | May 2026 | Password managers | 450K | 13.8% | 4 | | Jun 2026 | Password managers | 450K | 13.4% | 3 | | Jul 2026 | Password managers | 368K | 11.8% | 3 | | Aug 2026 | Password managers | 450K | 16.9% | 3 | | Sep 2026 | Password managers | — | — | — | | Oct 2025 | Personal password managers | 450K | 18.1% | 3 | | Nov 2025 | Personal password managers | 450K | 18.6% | 3 | | Dec 2025 | Personal password managers | 450K | 18.6% | 3 | | Jan 2026 | Personal password managers | 450K | 16.9% | 3 | | Feb 2026 | Personal password managers | 450K | 16.1% | 3 | | Mar 2026 | Personal password managers | 450K | 14.1% | 3 | | Apr 2026 | Personal password managers | 450K | 14.9% | 3 | | May 2026 | Personal password managers | 450K | 14% | 4 | | Jun 2026 | Personal password managers | 450K | 13.6% | 3 | | Jul 2026 | Personal password managers | 368K | 12% | 3 | | Aug 2026 | Personal password managers | 450K | 17.2% | 3 | | Sep 2026 | Personal password managers | — | — | — | ## How is LastPass measured? Brandwave collects information about searches that people make online using LastPass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lastpass” ## Which password managers compete with LastPass? - [Bitwarden](/demand/global-en/brands/bitwarden): Head-to-head: /demand/global-en/compare/bitwarden-vs-lastpass - [1Password](/demand/global-en/brands/1password): Head-to-head: /demand/global-en/compare/1password-vs-lastpass - [Dashlane](/demand/global-en/brands/dashlane): Head-to-head: /demand/global-en/compare/dashlane-vs-lastpass - [NordPass](/demand/global-en/brands/nordpass): Head-to-head: /demand/global-en/compare/lastpass-vs-nordpass - [Keeper](/demand/global-en/brands/keeper): Head-to-head: /demand/global-en/compare/keeper-vs-lastpass ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LastPass: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lastpass This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.