--- title: "Laneige: search popularity worldwide" description: "Laneige is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/laneige" publisher: "Brandwave" --- # Laneige: search popularity worldwide Laneige is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Laneige - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 10 | 3.2% | 450K | | Face toner brands | 2 | 19% | 450K | - [Skincare brands](/demand/global-en/categories/skincare-brands) - [Face toner brands](/demand/global-en/categories/face-toner-brands) ## How has branded search demand for Laneige changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Laneige worldwide fell from 550K to 450K. - Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide decreased from 3.8% to 3.2%. - Across the 12 months ending September 2026, Laneige’s estimated Share of Search among skincare brands worldwide peaked at 5% in December 2025 and was lowest at 2.5% in June 2026. - Across the 12 months ending September 2026, Laneige rose from 11th to 10th among skincare brands worldwide. - Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide decreased from 24.6% to 19%. - Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide peaked at 29.4% in December 2025 and was lowest at 14.4% in June 2026. ## How did search popularity change for skincare brands worldwide in September 2026? - In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.6% estimated Share of Search. - In September 2026, Beauty of Joseon overtook Neutrogena to rank 5th among skincare brands worldwide, with 7.5% estimated Share of Search. - In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.3% to 10.1%. - In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 14.7% to 13.1%. - In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 15% to 13.7%. - In September 2026, Neutrogena lost estimated Share of Search among skincare brands worldwide, from 7.7% to 6.7%. ## How did search popularity change for face toner brands worldwide in September 2026? - In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 4.7% to 3.9%. - In September 2026, Anua rose from 6th to 5th among face toner brands worldwide. - Estimated monthly branded searches for Beauty of Joseon worldwide rose 30.8% over 12 measured months, from 798K to 1M in September 2026. - Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 550K | 3.8% | 11 | | Nov 2025 | Skincare brands | 823K | 4.4% | 9 | | Dec 2025 | Skincare brands | 823K | 5% | 9 | | Jan 2026 | Skincare brands | 673K | 4% | 10 | | Feb 2026 | Skincare brands | 550K | 3.7% | 10 | | Mar 2026 | Skincare brands | 550K | 3.2% | 11 | | Apr 2026 | Skincare brands | 450K | 2.7% | 12 | | May 2026 | Skincare brands | 450K | 2.8% | 12 | | Jun 2026 | Skincare brands | 368K | 2.5% | 13 | | Jul 2026 | Skincare brands | 450K | 3.1% | 10 | | Aug 2026 | Skincare brands | 450K | 3% | 11 | | Sep 2026 | Skincare brands | 450K | 3.2% | 10 | | Oct 2025 | Face toner brands | 550K | 24.6% | 2 | | Nov 2025 | Face toner brands | 823K | 27.1% | 2 | | Dec 2025 | Face toner brands | 823K | 29.4% | 2 | | Jan 2026 | Face toner brands | 673K | 23.6% | 2 | | Feb 2026 | Face toner brands | 550K | 22.4% | 2 | | Mar 2026 | Face toner brands | 550K | 19.8% | 2 | | Apr 2026 | Face toner brands | 450K | 16.3% | 3 | | May 2026 | Face toner brands | 450K | 16.3% | 3 | | Jun 2026 | Face toner brands | 368K | 14.4% | 3 | | Jul 2026 | Face toner brands | 450K | 19% | 2 | | Aug 2026 | Face toner brands | 450K | 18.8% | 2 | | Sep 2026 | Face toner brands | 450K | 19% | 2 | ## How is Laneige measured? Brandwave collects information about searches that people make online using Laneige’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “laneige” ## Which skincare brands compete with Laneige? - [Cetaphil](/demand/global-en/brands/cetaphil) - [CeraVe](/demand/global-en/brands/cerave) - [La Roche-Posay](/demand/global-en/brands/la-roche-posay) - [The Ordinary](/demand/global-en/brands/the-ordinary-skincare) - [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon) - [Neutrogena](/demand/global-en/brands/neutrogena) - [Clinique](/demand/global-en/brands/clinique): Head-to-head: /demand/global-en/compare/clinique-vs-laneige - [Bioderma](/demand/global-en/brands/bioderma): Head-to-head: /demand/global-en/compare/bioderma-vs-laneige - [Kiehl's](/demand/global-en/brands/kiehl-s): Head-to-head: /demand/global-en/compare/kiehl-s-vs-laneige - [SkinCeuticals](/demand/global-en/brands/skinceuticals): Head-to-head: /demand/global-en/compare/laneige-vs-skinceuticals - [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/laneige-vs-paula-s-choice - [Medik8](/demand/global-en/brands/medik8) - [COSRX](/demand/global-en/brands/cosrx) - [Dermalogica](/demand/global-en/brands/dermalogica) - [SKIN1004](/demand/global-en/brands/skin1004) - [Trilogy](/demand/global-en/brands/trilogy) - [Drunk Elephant](/demand/global-en/brands/drunk-elephant) - [Antipodes](/demand/global-en/brands/antipodes) - [The INKEY List](/demand/global-en/brands/the-inkey-list) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Laneige: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/laneige This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.