---
title: "Land Rover: search popularity and Share of Search worldwide"
description: "LAND ROVER is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/land-rover"
publisher: "Brandwave"
---

# Land Rover: search popularity and Share of Search worldwide

LAND ROVER is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Land Rover
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among luxury car brands**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luxury car brands | 8 | 3.4% | 1.2M |

- [Luxury car brands](/demand/global-en/categories/luxury-car-brands)

## How has branded search demand for Land Rover changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Land Rover worldwide fell from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Land Rover’s estimated Share of Search among luxury car brands worldwide held steady, from 3.3% to 3.4%.

## How did search popularity change for luxury car brands worldwide in August 2026?

- In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.
- In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.
- In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.
- In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.
- In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
- In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luxury car brands | 1.5M | 3.3% | 8 |
| Nov 2025 | Luxury car brands | 1.5M | 3.7% | 8 |
| Dec 2025 | Luxury car brands | 1.5M | 3.6% | 8 |
| Jan 2026 | Luxury car brands | 1.5M | 3.4% | 8 |
| Feb 2026 | Luxury car brands | 1.5M | 4.1% | 8 |
| Mar 2026 | Luxury car brands | 1.5M | 3.5% | 8 |
| Apr 2026 | Luxury car brands | 1.5M | 3.8% | 8 |
| May 2026 | Luxury car brands | 1.5M | 3.8% | 8 |
| Jun 2026 | Luxury car brands | 1.2M | 3.5% | 8 |
| Jul 2026 | Luxury car brands | 1.5M | 4.3% | 8 |
| Aug 2026 | Luxury car brands | 1.2M | 3.4% | 8 |
| Sep 2026 | Luxury car brands | — | — | — |

## How is Land Rover measured?

Brandwave collects information about searches that people make online using Land Rover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “land rover”

## Which luxury car brands compete with Land Rover?

- [BMW](/demand/global-en/brands/bmw)
- [Mercedes-Benz](/demand/global-en/brands/mercedes-benz)
- [Porsche](/demand/global-en/brands/porsche): Head-to-head: /demand/global-en/compare/land-rover-vs-porsche
- [Audi](/demand/global-en/brands/audi): Head-to-head: /demand/global-en/compare/audi-vs-land-rover
- [Lexus](/demand/global-en/brands/lexus): Head-to-head: /demand/global-en/compare/land-rover-vs-lexus
- [Volvo](/demand/global-en/brands/volvo): Head-to-head: /demand/global-en/compare/land-rover-vs-volvo
- [Jaguar](/demand/global-en/brands/jaguar): Head-to-head: /demand/global-en/compare/jaguar-vs-land-rover

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Land Rover: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/land-rover

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/land-rover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.