--- title: "How popular is Lancôme? Searches and AI answers worldwide" description: "Lancôme is a French beauty brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lancome" publisher: "Brandwave" --- # How popular is Lancôme? Searches and AI answers worldwide Lancôme is a French beauty brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lancôme - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among lip gloss brands**: 3.5% ## Where does Lancôme compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip gloss brands | 8 | 3.5% | 18.1K | - [Lip gloss brands](/demand/global-en/categories/lip-gloss-brands) ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lancôme was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lancôme is the sixth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for Lancôme changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Lancôme worldwide fell from 27.1K to 18.1K. - Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide decreased from 4.3% to 3.5%. - Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide peaked at 7.7% in March 2026 and was lowest at 3.5% in October 2026. - Across the 12 months ending October 2026, Lancôme rose from 9th to 8th among lip gloss brands worldwide. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%. - In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%. - In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%. - In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. - In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. - In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Lip gloss brands | 27.1K | 4.3% | 9 | | Dec 2025 | Lip gloss brands | 27.1K | 4.2% | 8 | | Jan 2026 | Lip gloss brands | 18.1K | 3.8% | 9 | | Feb 2026 | Lip gloss brands | 22.2K | 5.3% | 5 | | Mar 2026 | Lip gloss brands | 33.1K | 7.7% | 5 | | Apr 2026 | Lip gloss brands | 22.2K | 5.1% | 6 | | May 2026 | Lip gloss brands | 18.1K | 4.3% | 8 | | Jun 2026 | Lip gloss brands | 22.2K | 5.8% | 5 | | Jul 2026 | Lip gloss brands | 22.2K | 5.2% | 6 | | Aug 2026 | Lip gloss brands | 18.1K | 3.9% | 8 | | Sep 2026 | Lip gloss brands | 18.1K | 4.1% | 7 | | Oct 2026 | Lip gloss brands | 18.1K | 3.5% | 8 | ## How are Lancôme’s branded searches counted? Brandwave collects information about searches that people make online using Lancôme’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lancome juicy tubes” ## Which lip gloss brands compete with Lancôme? - [rhode](/demand/global-en/brands/rhode) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Maybelline](/demand/global-en/brands/maybelline) - [Huda Beauty](/demand/global-en/brands/huda-beauty): Head-to-head: /demand/global-en/compare/huda-beauty-vs-lancome - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/lancome-vs-mac-cosmetics - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-lancome - [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/lancome-vs-too-faced - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-lancome - [Rare Beauty](/demand/global-en/brands/rare-beauty) - [BUXOM](/demand/global-en/brands/buxom) - [Glossier](/demand/global-en/brands/glossier) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Lancôme? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/lancome This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lancome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.