--- title: "Lakeland: search popularity and Share of Search worldwide" description: "Lakeland is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lakeland" publisher: "Brandwave" --- # Lakeland: search popularity and Share of Search worldwide Lakeland is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lakeland - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ironing boards**: 0.47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ironing boards | 5 | 0.47% | 6.6K | | Clothes airers | 5 | 1.8% | 6.6K | - [Ironing boards](/demand/global-en/categories/ironing-boards) - [Clothes airers](/demand/global-en/categories/clothes-airers) ## How has branded search demand for Lakeland changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lakeland worldwide fell from 9.9K to 6.6K. - Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among ironing boards worldwide held steady, from 0.74% to 0.47%. - Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide decreased from 2.7% to 1.8%. - Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide peaked at 3.6% in November 2025 and was lowest at 1.4% in May 2026. - Across the 11 months ending August 2026, Lakeland fell from 4th to 5th among clothes airers worldwide. ## How did search popularity change for ironing boards worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for clothes airers worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%. - In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%. - In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ironing boards | 9.9K | 0.74% | 5 | | Nov 2025 | Ironing boards | 14.8K | 0.93% | 5 | | Dec 2025 | Ironing boards | 12.1K | 0.73% | 4 | | Jan 2026 | Ironing boards | 12.1K | 0.87% | 4 | | Feb 2026 | Ironing boards | 9.9K | 0.8% | 5 | | Mar 2026 | Ironing boards | 6.6K | 0.53% | 5 | | Apr 2026 | Ironing boards | 6.6K | 0.55% | 5 | | May 2026 | Ironing boards | 5.4K | 0.46% | 5 | | Jun 2026 | Ironing boards | 5.4K | 0.48% | 5 | | Jul 2026 | Ironing boards | 5.4K | 0.42% | 5 | | Aug 2026 | Ironing boards | 6.6K | 0.47% | 5 | | Sep 2026 | Ironing boards | — | — | — | | Oct 2025 | Clothes airers | 9.9K | 2.7% | 4 | | Nov 2025 | Clothes airers | 14.8K | 3.6% | 4 | | Dec 2025 | Clothes airers | 12.1K | 3.3% | 4 | | Jan 2026 | Clothes airers | 12.1K | 3% | 4 | | Feb 2026 | Clothes airers | 9.9K | 2.6% | 4 | | Mar 2026 | Clothes airers | 6.6K | 1.5% | 5 | | Apr 2026 | Clothes airers | 6.6K | 1.8% | 5 | | May 2026 | Clothes airers | 5.4K | 1.4% | 5 | | Jun 2026 | Clothes airers | 5.4K | 1.6% | 5 | | Jul 2026 | Clothes airers | 5.4K | 1.6% | 5 | | Aug 2026 | Clothes airers | 6.6K | 1.8% | 5 | | Sep 2026 | Clothes airers | — | — | — | ## How is Lakeland measured? Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lakeland uk” ## Which ironing boards compete with Lakeland? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/lakeland-vs-philips - [Brabantia](/demand/global-en/brands/brabantia): Head-to-head: /demand/global-en/compare/brabantia-vs-lakeland - [Joseph Joseph](/demand/global-en/brands/joseph-joseph): Head-to-head: /demand/global-en/compare/joseph-joseph-vs-lakeland - [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-lakeland - [Minky](/demand/global-en/brands/minky): Head-to-head: /demand/global-en/compare/lakeland-vs-minky ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lakeland: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/lakeland This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lakeland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.