--- title: "Lake Pajamas: search popularity worldwide" description: "Lake Pajamas makes pyjamas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/lake-pajamas" publisher: "Brandwave" --- # Lake Pajamas: search popularity worldwide Lake Pajamas makes pyjamas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lake Pajamas - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sleepwear brands**: 16.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleepwear brands | 1 | 16.9% | 74K | - [Sleepwear brands](/demand/global-en/categories/sleepwear-brands) ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared in all five answers. Lake Pajamas is the most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Lake Pajamas changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lake Pajamas worldwide held steady at 74K. - Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide increased from 16.2% to 16.9%. - Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide peaked at 27.8% in July 2026 and was lowest at 16.2% in October 2025. - Across the 12 months ending September 2026, Lake Pajamas rose from 2nd to 1st among sleepwear brands worldwide. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches. - In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches. - In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%. - In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%. - In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%. - In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleepwear brands | 74K | 16.2% | 2 | | Nov 2025 | Sleepwear brands | 201K | 19.3% | 1 | | Dec 2025 | Sleepwear brands | 165K | 16.7% | 1 | | Jan 2026 | Sleepwear brands | 110K | 20% | 1 | | Feb 2026 | Sleepwear brands | 90.5K | 21% | 1 | | Mar 2026 | Sleepwear brands | 74K | 16.8% | 2 | | Apr 2026 | Sleepwear brands | 74K | 18.4% | 1 | | May 2026 | Sleepwear brands | 74K | 16.8% | 2 | | Jun 2026 | Sleepwear brands | 74K | 18.9% | 2 | | Jul 2026 | Sleepwear brands | 135K | 27.8% | 1 | | Aug 2026 | Sleepwear brands | 74K | 17.2% | 1 | | Sep 2026 | Sleepwear brands | 74K | 16.9% | 1 | ## How are Lake Pajamas’ branded searches counted? Brandwave collects information about searches that people make online using Lake Pajamas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lake pajamas” ## Which sleepwear brands compete with Lake Pajamas? - [Peter Alexander](/demand/global-en/brands/peter-alexander): Head-to-head: /demand/global-en/compare/lake-pajamas-vs-peter-alexander - [Eberjey](/demand/global-en/brands/eberjey): Head-to-head: /demand/global-en/compare/eberjey-vs-lake-pajamas - [Petite Plume](/demand/global-en/brands/petite-plume): Head-to-head: /demand/global-en/compare/lake-pajamas-vs-petite-plume - [Printfresh](/demand/global-en/brands/printfresh): Head-to-head: /demand/global-en/compare/lake-pajamas-vs-printfresh - [SKIMS](/demand/global-en/brands/skims): Head-to-head: /demand/global-en/compare/lake-pajamas-vs-skims - [Derek Rose](/demand/global-en/brands/derek-rose) - [Cozy Earth](/demand/global-en/brands/cozy-earth) - [Lunya](/demand/global-en/brands/lunya) - [Papinelle](/demand/global-en/brands/papinelle) - [PJ Salvage](/demand/global-en/brands/pj-salvage) - [BedHead Pajamas](/demand/global-en/brands/bedhead-pajamas) - [Desmond & Dempsey](/demand/global-en/brands/desmond-and-dempsey) - [Quince](/demand/global-en/brands/quince) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lake Pajamas: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/lake-pajamas This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/lake-pajamas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.