--- title: "La Roche-Posay: search popularity and Share of Search worldwide" description: "La Roche-Posay is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/la-roche-posay" publisher: "Brandwave" --- # La Roche-Posay: search popularity and Share of Search worldwide La Roche-Posay is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: La Roche-Posay - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among moisturiser brands**: 28.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Moisturiser brands | 2 | 28.1% | 2.2M | | Cleansers | 2 | 28.5% | 2.2M | | Face wash brands | 2 | 30.7% | 2.2M | | Eye creams | 2 | 33% | 2.2M | | Acne treatments | 2 | 41% | 2.2M | | Retinol serums | 1 | 58.9% | 2.2M | | Baby sunscreen | 1 | 65.4% | 2.2M | | Toners | 1 | 74.5% | 2.2M | - [Moisturiser brands](/demand/global-en/categories/moisturiser-brands) - [Cleansers](/demand/global-en/categories/cleansers) - [Face wash brands](/demand/global-en/categories/face-wash-brands) - [Eye creams](/demand/global-en/categories/eye-creams) - [Acne treatments](/demand/global-en/categories/acne-treatments) - [Retinol serums](/demand/global-en/categories/retinol-serums) - [Baby sunscreen](/demand/global-en/categories/baby-sunscreen) - [Toners](/demand/global-en/categories/toners) ## How has branded search demand for La Roche-Posay changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for La Roche-Posay worldwide rose from 1.8M to 2.2M. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide increased from 25.1% to 28.1%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide peaked at 33.8% in May 2026 and was lowest at 25.1% in October 2025. - Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among moisturiser brands worldwide. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide increased from 25% to 28.5%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among cleansers worldwide peaked at 33.7% in May 2026 and was lowest at 25% in October 2025. - Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among cleansers worldwide. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide increased from 27.1% to 30.7%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among face wash brands worldwide peaked at 36.2% in May 2026 and was lowest at 27.1% in October 2025. - Across the 11 months ending August 2026, La Roche-Posay rose from 3rd to 2nd among face wash brands worldwide. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide increased from 25.9% to 33%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among eye creams worldwide peaked at 35.8% in May 2026 and was lowest at 24.4% in November 2025. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide increased from 35.9% to 41%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide peaked at 45.3% in May 2026 and was lowest at 35.9% in October 2025. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide increased from 54% to 58.9%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide peaked at 64.1% in May 2026 and was lowest at 53.3% in November 2025. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide increased from 62.6% to 65.4%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide peaked at 71.6% in May 2026 and was lowest at 62.6% in October 2025. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide increased from 69.3% to 74.5%. - Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide peaked at 77.4% in May 2026 and was lowest at 69.3% in October 2025. ## How did search popularity change for moisturiser brands worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%. - In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%. - La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026. ## How did search popularity change for cleansers worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%. - In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%. ## How did search popularity change for face wash brands worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%. - In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%. - In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%. - In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%. ## How did search popularity change for eye creams worldwide in August 2026? - In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 6.8% to 8.1%. - In August 2026, La Roche-Posay lost estimated Share of Search among eye creams worldwide, from 33.7% to 33%. - Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## How did search popularity change for acne treatments worldwide in August 2026? - In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%. - In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%. - In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%. - La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## How did search popularity change for retinol serums worldwide in August 2026? - In August 2026, Paula's Choice overtook SkinCeuticals to rank 2nd among retinol serums worldwide, at 14%. - In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 60.1% to 58.9%. - Estimated monthly branded searches for Medik8 worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026. - Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## How did search popularity change for baby sunscreen worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%. - In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%. - Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. - Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for toners worldwide in August 2026? - In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 15.1% to 17.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 76.7% to 74.5%. - Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moisturiser brands | 1.8M | 25.1% | 3 | | Nov 2025 | Moisturiser brands | 2.2M | 27.2% | 3 | | Dec 2025 | Moisturiser brands | 2.2M | 28.4% | 2 | | Jan 2026 | Moisturiser brands | 2.2M | 27.2% | 3 | | Feb 2026 | Moisturiser brands | 2.2M | 29.1% | 2 | | Mar 2026 | Moisturiser brands | 2.7M | 32.7% | 1 | | Apr 2026 | Moisturiser brands | 2.7M | 32.7% | 1 | | May 2026 | Moisturiser brands | 2.7M | 33.8% | 1 | | Jun 2026 | Moisturiser brands | 2.2M | 30.1% | 2 | | Jul 2026 | Moisturiser brands | 2.2M | 28.5% | 2 | | Aug 2026 | Moisturiser brands | 2.2M | 28.1% | 2 | | Sep 2026 | Moisturiser brands | — | — | — | | Oct 2025 | Cleansers | 1.8M | 25% | 3 | | Nov 2025 | Cleansers | 2.2M | 27.9% | 3 | | Dec 2025 | Cleansers | 2.2M | 28.7% | 2 | | Jan 2026 | Cleansers | 2.2M | 27.9% | 3 | | Feb 2026 | Cleansers | 2.2M | 29.4% | 2 | | Mar 2026 | Cleansers | 2.7M | 32.7% | 1 | | Apr 2026 | Cleansers | 2.7M | 32.7% | 1 | | May 2026 | Cleansers | 2.7M | 33.7% | 1 | | Jun 2026 | Cleansers | 2.2M | 30.1% | 2 | | Jul 2026 | Cleansers | 2.2M | 29.5% | 2 | | Aug 2026 | Cleansers | 2.2M | 28.5% | 2 | | Sep 2026 | Cleansers | — | — | — | | Oct 2025 | Face wash brands | 1.8M | 27.1% | 3 | | Nov 2025 | Face wash brands | 2.2M | 29.6% | 3 | | Dec 2025 | Face wash brands | 2.2M | 30.5% | 2 | | Jan 2026 | Face wash brands | 2.2M | 29.6% | 3 | | Feb 2026 | Face wash brands | 2.2M | 31.3% | 2 | | Mar 2026 | Face wash brands | 2.7M | 35% | 1 | | Apr 2026 | Face wash brands | 2.7M | 35% | 1 | | May 2026 | Face wash brands | 2.7M | 36.2% | 1 | | Jun 2026 | Face wash brands | 2.2M | 32.5% | 2 | | Jul 2026 | Face wash brands | 2.2M | 31.8% | 2 | | Aug 2026 | Face wash brands | 2.2M | 30.7% | 2 | | Sep 2026 | Face wash brands | — | — | — | | Oct 2025 | Eye creams | 1.8M | 25.9% | 2 | | Nov 2025 | Eye creams | 2.2M | 24.4% | 2 | | Dec 2025 | Eye creams | 2.2M | 27.3% | 2 | | Jan 2026 | Eye creams | 2.2M | 30.4% | 2 | | Feb 2026 | Eye creams | 2.2M | 32.1% | 2 | | Mar 2026 | Eye creams | 2.7M | 33.9% | 1 | | Apr 2026 | Eye creams | 2.7M | 35.4% | 1 | | May 2026 | Eye creams | 2.7M | 35.8% | 1 | | Jun 2026 | Eye creams | 2.2M | 33.2% | 2 | | Jul 2026 | Eye creams | 2.2M | 33.7% | 2 | | Aug 2026 | Eye creams | 2.2M | 33% | 2 | | Sep 2026 | Eye creams | — | — | — | | Oct 2025 | Acne treatments | 1.8M | 35.9% | 2 | | Nov 2025 | Acne treatments | 2.2M | 39% | 2 | | Dec 2025 | Acne treatments | 2.2M | 40.1% | 2 | | Jan 2026 | Acne treatments | 2.2M | 39.5% | 2 | | Feb 2026 | Acne treatments | 2.2M | 40.8% | 2 | | Mar 2026 | Acne treatments | 2.7M | 44.5% | 1 | | Apr 2026 | Acne treatments | 2.7M | 44.5% | 1 | | May 2026 | Acne treatments | 2.7M | 45.3% | 1 | | Jun 2026 | Acne treatments | 2.2M | 41.7% | 2 | | Jul 2026 | Acne treatments | 2.2M | 41.2% | 2 | | Aug 2026 | Acne treatments | 2.2M | 41% | 2 | | Sep 2026 | Acne treatments | — | — | — | | Oct 2025 | Retinol serums | 1.8M | 54% | 1 | | Nov 2025 | Retinol serums | 2.2M | 53.3% | 1 | | Dec 2025 | Retinol serums | 2.2M | 58.6% | 1 | | Jan 2026 | Retinol serums | 2.2M | 57.6% | 1 | | Feb 2026 | Retinol serums | 2.2M | 59.2% | 1 | | Mar 2026 | Retinol serums | 2.7M | 60.6% | 1 | | Apr 2026 | Retinol serums | 2.7M | 62.2% | 1 | | May 2026 | Retinol serums | 2.7M | 64.1% | 1 | | Jun 2026 | Retinol serums | 2.2M | 61.3% | 1 | | Jul 2026 | Retinol serums | 2.2M | 60.1% | 1 | | Aug 2026 | Retinol serums | 2.2M | 58.9% | 1 | | Sep 2026 | Retinol serums | — | — | — | | Oct 2025 | Baby sunscreen | 1.8M | 62.6% | 1 | | Nov 2025 | Baby sunscreen | 2.2M | 67.3% | 1 | | Dec 2025 | Baby sunscreen | 2.2M | 68.4% | 1 | | Jan 2026 | Baby sunscreen | 2.2M | 67.3% | 1 | | Feb 2026 | Baby sunscreen | 2.2M | 68% | 1 | | Mar 2026 | Baby sunscreen | 2.7M | 71.3% | 1 | | Apr 2026 | Baby sunscreen | 2.7M | 70.9% | 1 | | May 2026 | Baby sunscreen | 2.7M | 71.6% | 1 | | Jun 2026 | Baby sunscreen | 2.2M | 69.4% | 1 | | Jul 2026 | Baby sunscreen | 2.2M | 69.7% | 1 | | Aug 2026 | Baby sunscreen | 2.2M | 65.4% | 1 | | Sep 2026 | Baby sunscreen | — | — | — | | Oct 2025 | Toners | 1.8M | 69.3% | 1 | | Nov 2025 | Toners | 2.2M | 69.6% | 1 | | Dec 2025 | Toners | 2.2M | 72.6% | 1 | | Jan 2026 | Toners | 2.2M | 72.6% | 1 | | Feb 2026 | Toners | 2.2M | 73.7% | 1 | | Mar 2026 | Toners | 2.7M | 76% | 1 | | Apr 2026 | Toners | 2.7M | 76.1% | 1 | | May 2026 | Toners | 2.7M | 77.4% | 1 | | Jun 2026 | Toners | 2.2M | 76.8% | 1 | | Jul 2026 | Toners | 2.2M | 76.7% | 1 | | Aug 2026 | Toners | 2.2M | 74.5% | 1 | | Sep 2026 | Toners | — | — | — | ## How is La Roche-Posay measured? Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “la roche posay” ## Which moisturiser brands compete with La Roche-Posay? - [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-la-roche-posay - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-la-roche-posay - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-neutrogena - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-nivea ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "La Roche-Posay: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.