--- title: "L'Oreal: search popularity and Share of Search worldwide" description: "L'Oreal is a beauty brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/l-oreal" publisher: "Brandwave" --- # L'Oreal: search popularity and Share of Search worldwide L'Oreal is a beauty brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: L'Oreal - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mascara brands**: 50% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mascara brands | 1 | 50% | 1M | | Eyeliner brands | 1 | 52.6% | 1M | | Hair colour | 1 | 56.1% | 1M | | Hair dye brands | 1 | 56.4% | 1M | - [Mascara brands](/demand/global-en/categories/mascara-brands) - [Eyeliner brands](/demand/global-en/categories/eyeliner-brands) - [Hair colour](/demand/global-en/categories/hair-colour) - [Hair dye brands](/demand/global-en/categories/hair-dye-brands) ## How has branded search demand for L'Oreal changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for L'Oreal worldwide fell from 1.2M to 1M. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among mascara brands worldwide peaked at 55% in February 2026 and was lowest at 44.5% in November 2025. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among eyeliner brands worldwide peaked at 57.5% in February 2026 and was lowest at 52.3% in November 2025. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide decreased from 59.5% to 56.1%. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair colour worldwide peaked at 64.1% in February 2026 and was lowest at 55.9% in July 2026. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair dye brands worldwide decreased from 59.8% to 56.4%. - Across the 11 months ending August 2026, L'Oreal’s estimated Share of Search among hair dye brands worldwide peaked at 64.5% in February 2026 and was lowest at 56.3% in July 2026. ## How did search popularity change for mascara brands worldwide in August 2026? - Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026. - Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for eyeliner brands worldwide in August 2026? - L'Oreal’s estimated Share of Search among eyeliner brands worldwide has lost ground for 3 months in a row, from 57.5% to 52.6% in August 2026. - Estimated monthly branded searches for Stila worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for NYX Professional Makeup worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## How did search popularity change for hair colour worldwide in August 2026? - In August 2026, Clairol rose from 6th to 4th among hair colour worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide. - In August 2026, Wella fell from 5th to 6th among hair colour worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for hair dye brands worldwide in August 2026? - In August 2026, Clairol rose from 5th to 4th among hair dye brands worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair dye brands worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mascara brands | 1.2M | 49.9% | 1 | | Nov 2025 | Mascara brands | 1.2M | 44.5% | 1 | | Dec 2025 | Mascara brands | 1.2M | 48.3% | 1 | | Jan 2026 | Mascara brands | 1.2M | 53.2% | 1 | | Feb 2026 | Mascara brands | 1.2M | 55% | 1 | | Mar 2026 | Mascara brands | 1.2M | 54% | 1 | | Apr 2026 | Mascara brands | 1.2M | 54.8% | 1 | | May 2026 | Mascara brands | 1.2M | 54.3% | 1 | | Jun 2026 | Mascara brands | 1M | 50% | 1 | | Jul 2026 | Mascara brands | 1M | 50% | 1 | | Aug 2026 | Mascara brands | 1M | 50% | 1 | | Sep 2026 | Mascara brands | — | — | — | | Oct 2025 | Eyeliner brands | 1.2M | 52.7% | 1 | | Nov 2025 | Eyeliner brands | 1.2M | 52.3% | 1 | | Dec 2025 | Eyeliner brands | 1.2M | 52.6% | 1 | | Jan 2026 | Eyeliner brands | 1.2M | 57.3% | 1 | | Feb 2026 | Eyeliner brands | 1.2M | 57.5% | 1 | | Mar 2026 | Eyeliner brands | 1.2M | 56.9% | 1 | | Apr 2026 | Eyeliner brands | 1.2M | 57.2% | 1 | | May 2026 | Eyeliner brands | 1.2M | 57.5% | 1 | | Jun 2026 | Eyeliner brands | 1M | 52.8% | 1 | | Jul 2026 | Eyeliner brands | 1M | 52.7% | 1 | | Aug 2026 | Eyeliner brands | 1M | 52.6% | 1 | | Sep 2026 | Eyeliner brands | — | — | — | | Oct 2025 | Hair colour | 1.2M | 59.5% | 1 | | Nov 2025 | Hair colour | 1.2M | 62.7% | 1 | | Dec 2025 | Hair colour | 1.2M | 62.6% | 1 | | Jan 2026 | Hair colour | 1.2M | 62.6% | 1 | | Feb 2026 | Hair colour | 1.2M | 64.1% | 1 | | Mar 2026 | Hair colour | 1.2M | 60.8% | 1 | | Apr 2026 | Hair colour | 1.2M | 61% | 1 | | May 2026 | Hair colour | 1.2M | 61.1% | 1 | | Jun 2026 | Hair colour | 1M | 57.2% | 1 | | Jul 2026 | Hair colour | 1M | 55.9% | 1 | | Aug 2026 | Hair colour | 1M | 56.1% | 1 | | Sep 2026 | Hair colour | — | — | — | | Oct 2025 | Hair dye brands | 1.2M | 59.8% | 1 | | Nov 2025 | Hair dye brands | 1.2M | 63% | 1 | | Dec 2025 | Hair dye brands | 1.2M | 63% | 1 | | Jan 2026 | Hair dye brands | 1.2M | 63% | 1 | | Feb 2026 | Hair dye brands | 1.2M | 64.5% | 1 | | Mar 2026 | Hair dye brands | 1.2M | 61.2% | 1 | | Apr 2026 | Hair dye brands | 1.2M | 61.3% | 1 | | May 2026 | Hair dye brands | 1.2M | 61.3% | 1 | | Jun 2026 | Hair dye brands | 1M | 57.6% | 1 | | Jul 2026 | Hair dye brands | 1M | 56.3% | 1 | | Aug 2026 | Hair dye brands | 1M | 56.4% | 1 | | Sep 2026 | Hair dye brands | — | — | — | ## How is L'Oreal measured? Brandwave collects information about searches that people make online using L'Oreal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loreal” ## Which mascara brands compete with L'Oreal? - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/l-oreal-vs-maybelline - [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/l-oreal-vs-too-faced - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-l-oreal - [Essence](/demand/global-en/brands/essence-makeup): Head-to-head: /demand/global-en/compare/essence-makeup-vs-l-oreal ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "L'Oreal: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/l-oreal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/l-oreal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.