--- title: "Kylie Cosmetics: search popularity worldwide" description: "Kylie Cosmetics is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kylie-cosmetics" publisher: "Brandwave" --- # Kylie Cosmetics: search popularity worldwide Kylie Cosmetics is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kylie Cosmetics - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among makeup and cosmetics brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | 16 | 2.1% | 165K | - [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands) ## How has branded search demand for Kylie Cosmetics changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kylie Cosmetics worldwide fell from 550K to 165K. - Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide decreased from 5.5% to 2.1%. - Across the 12 months ending September 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide peaked at 6.8% in January 2026 and was lowest at 2.1% in August 2026. - Across the 12 months ending September 2026, Kylie Cosmetics fell from 7th to 16th among makeup and cosmetics brands worldwide. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 3.8% estimated Share of Search. - In September 2026, Morphe gained estimated Share of Search among makeup and cosmetics brands worldwide, from 4.6% to 5.6%. - In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.3% to 8.4%. - In September 2026, Essence rose from 22nd to 21st among makeup and cosmetics brands worldwide. - In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide. - In September 2026, NYX Professional Makeup rose from 19th to 18th among makeup and cosmetics brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | 550K | 5.5% | 7 | | Nov 2025 | Makeup and cosmetics brands | 368K | 2.1% | 12 | | Dec 2025 | Makeup and cosmetics brands | 301K | 2.5% | 11 | | Jan 2026 | Makeup and cosmetics brands | 673K | 6.8% | 6 | | Feb 2026 | Makeup and cosmetics brands | 550K | 6.7% | 7 | | Mar 2026 | Makeup and cosmetics brands | 246K | 2.8% | 14 | | Apr 2026 | Makeup and cosmetics brands | 165K | 2.1% | 16 | | May 2026 | Makeup and cosmetics brands | 368K | 4.4% | 8 | | Jun 2026 | Makeup and cosmetics brands | 368K | 5.1% | 7 | | Jul 2026 | Makeup and cosmetics brands | 165K | 2.1% | 16 | | Aug 2026 | Makeup and cosmetics brands | 165K | 2.1% | 16 | | Sep 2026 | Makeup and cosmetics brands | 165K | 2.1% | 16 | ## How is Kylie Cosmetics measured? Brandwave collects information about searches that people make online using Kylie Cosmetics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kylie cosmetics” ## Which makeup and cosmetics brands compete with Kylie Cosmetics? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Estée Lauder](/demand/global-en/brands/estee-lauder) - [Maybelline](/demand/global-en/brands/maybelline) - [Huda Beauty](/demand/global-en/brands/huda-beauty) - [Rare Beauty](/demand/global-en/brands/rare-beauty) - [Fenty Beauty](/demand/global-en/brands/fenty-beauty) - [Morphe](/demand/global-en/brands/morphe) - [L'Oréal Paris](/demand/global-en/brands/loreal-paris) - [NARS](/demand/global-en/brands/nars-cosmetics) - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario) - [Tarte](/demand/global-en/brands/tarte) - [ColourPop](/demand/global-en/brands/colourpop): Head-to-head: /demand/global-en/compare/colourpop-vs-kylie-cosmetics - [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/kylie-cosmetics-vs-revlon - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics): Head-to-head: /demand/global-en/compare/e-l-f-cosmetics-vs-kylie-cosmetics - [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/kylie-cosmetics-vs-too-faced - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup): Head-to-head: /demand/global-en/compare/kylie-cosmetics-vs-nyx-professional-makeup - [Kosas](/demand/global-en/brands/kosas) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Essence](/demand/global-en/brands/essence-makeup) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [CoverGirl](/demand/global-en/brands/covergirl) - [Rimmel](/demand/global-en/brands/rimmel) - [Hourglass](/demand/global-en/brands/hourglass) - [Revolution Beauty](/demand/global-en/brands/revolution-beauty) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kylie Cosmetics: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kylie-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kylie-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.