--- title: "KWFinder: search popularity worldwide" description: "KWFinder is Mangools' keyword research tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kwfinder" publisher: "Brandwave" --- # KWFinder: search popularity worldwide KWFinder is Mangools' keyword research tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KWFinder - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among keyword research tools**: 0.28% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Keyword research tools | 7 | 0.28% | 5.4K | - [Keyword research tools](/demand/global-en/categories/keyword-research-tools) ## Top keyword research tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KWFinder was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KWFinder is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Keyword Planner | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KWFinder | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ubersuggest | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | AnswerThePublic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about keyword research tools - Asked ChatGPT "Which keyword research tool should I use?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Asked ChatGPT "What are the best keyword research tools?": 1. Ahrefs, 2. Semrush, 3. Google Keyword Planner, 4. KWFinder, 5. Ubersuggest, 6. AnswerThePublic - Asked ChatGPT "What's the best keyword research tool for search optimisation?": 1. Semrush, 2. Ahrefs, 3. Google Keyword Planner, 4. KWFinder - Searched Google, AI Overview "keyword research tools": 1. Google Keyword Planner, 2. Ahrefs, 3. AnswerThePublic, 4. Semrush, 5. Ubersuggest - Searched Google, AI Overview "seo keyword tool": 1. Semrush, 2. Google Keyword Planner, 3. Ubersuggest Not named in any answer: Moz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for KWFinder changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KWFinder worldwide fell from 9.9K to 5.4K. - Across the 12 months ending September 2026, KWFinder’s share of searches among keyword research tools worldwide held steady, from 0.42% to 0.28%. ## How did search popularity change for keyword research tools worldwide in September 2026? - In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches. - In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%. - In September 2026, Ahrefs lost share of searches among keyword research tools worldwide, from 20.7% to 18.2%. - In September 2026, AnswerThePublic lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%. - In September 2026, Moz lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%. - Estimated monthly branded searches for KWFinder worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Keyword research tools | 9.9K | 0.42% | 7 | | Nov 2025 | Keyword research tools | 9.9K | 0.44% | 7 | | Dec 2025 | Keyword research tools | 8.1K | 0.45% | 7 | | Jan 2026 | Keyword research tools | 8.1K | 0.39% | 7 | | Feb 2026 | Keyword research tools | 8.1K | 0.41% | 7 | | Mar 2026 | Keyword research tools | 6.6K | 0.23% | 7 | | Apr 2026 | Keyword research tools | 6.6K | 0.28% | 7 | | May 2026 | Keyword research tools | 5.4K | 0.26% | 7 | | Jun 2026 | Keyword research tools | 5.4K | 0.27% | 7 | | Jul 2026 | Keyword research tools | 5.4K | 0.26% | 7 | | Aug 2026 | Keyword research tools | 5.4K | 0.28% | 7 | | Sep 2026 | Keyword research tools | 5.4K | 0.28% | 7 | ## How are KWFinder’s branded searches counted? Brandwave collects information about searches that people make online using KWFinder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kwfinder” ## Which keyword research tools compete with KWFinder? - [Semrush](/demand/global-en/brands/semrush) - [Google Keyword Planner](/demand/global-en/brands/google-keyword-planner): Head-to-head: /demand/global-en/compare/google-keyword-planner-vs-kwfinder - [Ahrefs](/demand/global-en/brands/ahrefs): Head-to-head: /demand/global-en/compare/ahrefs-vs-kwfinder - [Ubersuggest](/demand/global-en/brands/ubersuggest): Head-to-head: /demand/global-en/compare/kwfinder-vs-ubersuggest - [AnswerThePublic](/demand/global-en/brands/answerthepublic): Head-to-head: /demand/global-en/compare/answerthepublic-vs-kwfinder - [Moz](/demand/global-en/brands/moz): Head-to-head: /demand/global-en/compare/kwfinder-vs-moz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KWFinder: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kwfinder This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kwfinder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.