--- title: "Kurgo: search popularity and Share of Search worldwide" description: "Kurgo is dog travel gear maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kurgo" publisher: "Brandwave" --- # Kurgo: search popularity and Share of Search worldwide Kurgo is dog travel gear maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kurgo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among dog coats**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog coats | 5 | 2.5% | 6.6K | | Dog leash brands | 4 | 4.5% | 6.6K | | Dog seat covers | 2 | 7.4% | 6.6K | - [Dog coats](/demand/global-en/categories/dog-coats) - [Dog leash brands](/demand/global-en/categories/dog-leash-brands) - [Dog seat covers](/demand/global-en/categories/dog-seat-covers) ## How has branded search demand for Kurgo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kurgo worldwide held steady at 6.6K. - Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog coats worldwide held steady, from 2.9% to 2.5%. - Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog leash brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.7% in November 2025. - Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog seat covers worldwide peaked at 9% in June 2026 and was lowest at 4.6% in December 2025. ## How did search popularity change for dog coats worldwide in August 2026? - In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%. - In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%. - In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%. - In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. ## How did search popularity change for dog leash brands worldwide in August 2026? - In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%. - In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%. - In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%. - Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## How did search popularity change for dog seat covers worldwide in August 2026? - In August 2026, KONG gained estimated Share of Search among dog seat covers worldwide, from 87.5% to 88.7%. - In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%. - In August 2026, BarksBar rose from 4th to 3rd among dog seat covers worldwide. - In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide. - Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026. - Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog coats | 6.6K | 2.9% | 5 | | Nov 2025 | Dog coats | 6.6K | 2% | 5 | | Dec 2025 | Dog coats | 6.6K | 2% | 5 | | Jan 2026 | Dog coats | 6.6K | 2.1% | 5 | | Feb 2026 | Dog coats | 5.4K | 2.2% | 5 | | Mar 2026 | Dog coats | 6.6K | 2.4% | 5 | | Apr 2026 | Dog coats | 6.6K | 2.7% | 5 | | May 2026 | Dog coats | 6.6K | 2.7% | 5 | | Jun 2026 | Dog coats | 6.6K | 2.9% | 5 | | Jul 2026 | Dog coats | 6.6K | 2.7% | 5 | | Aug 2026 | Dog coats | 6.6K | 2.5% | 5 | | Sep 2026 | Dog coats | — | — | — | | Oct 2025 | Dog leash brands | 6.6K | 4.8% | 4 | | Nov 2025 | Dog leash brands | 6.6K | 3.7% | 4 | | Dec 2025 | Dog leash brands | 6.6K | 4.4% | 4 | | Jan 2026 | Dog leash brands | 6.6K | 4.1% | 4 | | Feb 2026 | Dog leash brands | 5.4K | 4.1% | 4 | | Mar 2026 | Dog leash brands | 6.6K | 4.3% | 4 | | Apr 2026 | Dog leash brands | 6.6K | 4.5% | 4 | | May 2026 | Dog leash brands | 6.6K | 4.6% | 4 | | Jun 2026 | Dog leash brands | 6.6K | 4.7% | 4 | | Jul 2026 | Dog leash brands | 6.6K | 4.7% | 4 | | Aug 2026 | Dog leash brands | 6.6K | 4.5% | 4 | | Sep 2026 | Dog leash brands | — | — | — | | Oct 2025 | Dog seat covers | 6.6K | 7.3% | 2 | | Nov 2025 | Dog seat covers | 6.6K | 5.5% | 2 | | Dec 2025 | Dog seat covers | 6.6K | 4.6% | 2 | | Jan 2026 | Dog seat covers | 6.6K | 5.5% | 2 | | Feb 2026 | Dog seat covers | 5.4K | 5.5% | 2 | | Mar 2026 | Dog seat covers | 6.6K | 6.5% | 2 | | Apr 2026 | Dog seat covers | 6.6K | 7.8% | 2 | | May 2026 | Dog seat covers | 6.6K | 8.9% | 2 | | Jun 2026 | Dog seat covers | 6.6K | 9% | 2 | | Jul 2026 | Dog seat covers | 6.6K | 8.5% | 2 | | Aug 2026 | Dog seat covers | 6.6K | 7.4% | 2 | | Sep 2026 | Dog seat covers | — | — | — | ## How is Kurgo measured? Brandwave collects information about searches that people make online using Kurgo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kurgo” ## Which dog coats compete with Kurgo? - [Barkers](/demand/global-en/brands/barkers): Head-to-head: /demand/global-en/compare/barkers-vs-kurgo - [KONG](/demand/global-en/brands/kong): Head-to-head: /demand/global-en/compare/kong-vs-kurgo - [Ruffwear](/demand/global-en/brands/ruffwear): Head-to-head: /demand/global-en/compare/kurgo-vs-ruffwear - [Hurtta](/demand/global-en/brands/hurtta): Head-to-head: /demand/global-en/compare/hurtta-vs-kurgo - [WeatherBeeta](/demand/global-en/brands/weatherbeeta): Head-to-head: /demand/global-en/compare/kurgo-vs-weatherbeeta ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kurgo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kurgo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kurgo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.