--- title: "Kubota: search popularity and Share of Search worldwide" description: "Kubota makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kubota" publisher: "Brandwave" --- # Kubota: search popularity and Share of Search worldwide Kubota makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kubota - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tractor brands**: 23.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tractor brands | 2 | 23.2% | 368K | | Skid steer brands | 2 | 30.4% | 368K | | Farm machinery brands | 1 | 61.3% | 368K | | Mini excavators | 1 | 93.5% | 368K | - [Tractor brands](/demand/global-en/categories/tractor-brands) - [Skid steer brands](/demand/global-en/categories/skid-steer-brands) - [Farm machinery brands](/demand/global-en/categories/farm-machinery-brands) - [Mini excavators](/demand/global-en/categories/mini-excavators) ## How has branded search demand for Kubota changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kubota worldwide fell from 450K to 368K. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide decreased from 26.6% to 23.2%. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide peaked at 29.1% in June 2026 and was lowest at 22.1% in December 2025. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide decreased from 34.6% to 30.4%. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide peaked at 39.2% in June 2026 and was lowest at 30.4% in August 2026. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide increased from 58% to 61.3%. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among farm machinery brands worldwide peaked at 64.8% in April 2026 and was lowest at 52.4% in November 2025. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide decreased from 94.1% to 93.5%. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide peaked at 94.6% in June 2026 and was lowest at 91.8% in January 2026. ## How did search popularity change for tractor brands worldwide in August 2026? - In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%. - In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%. - In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%. - In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%. - In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%. - Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026. ## How did search popularity change for skid steer brands worldwide in August 2026? - In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%. - In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for farm machinery brands worldwide in August 2026? - In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%. - In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%. - In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%. - In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%. ## How did search popularity change for mini excavators worldwide in August 2026? - In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide. - In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tractor brands | 450K | 26.6% | 2 | | Nov 2025 | Tractor brands | 368K | 22.7% | 2 | | Dec 2025 | Tractor brands | 368K | 22.1% | 2 | | Jan 2026 | Tractor brands | 368K | 22.5% | 2 | | Feb 2026 | Tractor brands | 368K | 23% | 2 | | Mar 2026 | Tractor brands | 450K | 26.2% | 2 | | Apr 2026 | Tractor brands | 450K | 26.8% | 2 | | May 2026 | Tractor brands | 450K | 26.6% | 2 | | Jun 2026 | Tractor brands | 450K | 29.1% | 2 | | Jul 2026 | Tractor brands | 368K | 24.4% | 2 | | Aug 2026 | Tractor brands | 368K | 23.2% | 2 | | Sep 2026 | Tractor brands | — | — | — | | Oct 2025 | Skid steer brands | 450K | 34.6% | 2 | | Nov 2025 | Skid steer brands | 368K | 34.5% | 2 | | Dec 2025 | Skid steer brands | 368K | 34.4% | 2 | | Jan 2026 | Skid steer brands | 368K | 34.3% | 2 | | Feb 2026 | Skid steer brands | 368K | 34.5% | 2 | | Mar 2026 | Skid steer brands | 450K | 39.2% | 2 | | Apr 2026 | Skid steer brands | 450K | 34.7% | 2 | | May 2026 | Skid steer brands | 450K | 39.2% | 2 | | Jun 2026 | Skid steer brands | 450K | 39.2% | 2 | | Jul 2026 | Skid steer brands | 368K | 34.6% | 2 | | Aug 2026 | Skid steer brands | 368K | 30.4% | 2 | | Sep 2026 | Skid steer brands | — | — | — | | Oct 2025 | Farm machinery brands | 450K | 58% | 1 | | Nov 2025 | Farm machinery brands | 368K | 52.4% | 1 | | Dec 2025 | Farm machinery brands | 368K | 57.1% | 1 | | Jan 2026 | Farm machinery brands | 368K | 60.1% | 1 | | Feb 2026 | Farm machinery brands | 368K | 60.1% | 1 | | Mar 2026 | Farm machinery brands | 450K | 64.8% | 1 | | Apr 2026 | Farm machinery brands | 450K | 64.8% | 1 | | May 2026 | Farm machinery brands | 450K | 63.6% | 1 | | Jun 2026 | Farm machinery brands | 450K | 63.4% | 1 | | Jul 2026 | Farm machinery brands | 368K | 57.8% | 1 | | Aug 2026 | Farm machinery brands | 368K | 61.3% | 1 | | Sep 2026 | Farm machinery brands | — | — | — | | Oct 2025 | Mini excavators | 450K | 94.1% | 1 | | Nov 2025 | Mini excavators | 368K | 93.1% | 1 | | Dec 2025 | Mini excavators | 368K | 92.1% | 1 | | Jan 2026 | Mini excavators | 368K | 91.8% | 1 | | Feb 2026 | Mini excavators | 368K | 93.2% | 1 | | Mar 2026 | Mini excavators | 450K | 93.5% | 1 | | Apr 2026 | Mini excavators | 450K | 93.9% | 1 | | May 2026 | Mini excavators | 450K | 94.2% | 1 | | Jun 2026 | Mini excavators | 450K | 94.6% | 1 | | Jul 2026 | Mini excavators | 368K | 93.8% | 1 | | Aug 2026 | Mini excavators | 368K | 93.5% | 1 | | Sep 2026 | Mini excavators | — | — | — | ## How is Kubota measured? Brandwave collects information about searches that people make online using Kubota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kubota” ## Which tractor brands compete with Kubota? - [Massey Ferguson](/demand/global-en/brands/massey-ferguson): Head-to-head: /demand/global-en/compare/kubota-vs-massey-ferguson - [Fendt](/demand/global-en/brands/fendt): Head-to-head: /demand/global-en/compare/fendt-vs-kubota - [CLAAS](/demand/global-en/brands/claas): Head-to-head: /demand/global-en/compare/claas-vs-kubota - [Case IH](/demand/global-en/brands/case-ih): Head-to-head: /demand/global-en/compare/case-ih-vs-kubota - [New Holland](/demand/global-en/brands/new-holland): Head-to-head: /demand/global-en/compare/kubota-vs-new-holland - [John Deere](/demand/global-en/brands/john-deere) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kubota: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kubota This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.