--- title: "Kraken Exchange: search popularity worldwide" description: "Kraken is a cryptocurrency exchange for buying, selling and trading digital assets. Payward runs it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kraken-exchange" publisher: "Brandwave" --- # Kraken Exchange: search popularity worldwide Kraken is a cryptocurrency exchange for buying, selling and trading digital assets. Payward runs it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kraken Exchange - **Owned by**: Payward - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among crypto exchanges**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Crypto exchanges | 4 | 1.4% | 58.5K | - [Crypto exchanges](/demand/global-en/categories/crypto-exchanges) ## Top crypto exchanges in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kraken Exchange was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kraken Exchange is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about crypto exchanges - Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange - Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com - Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Kraken Exchange changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kraken Exchange worldwide fell from 94.7K to 58.5K. - Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide held steady, from 1.2% to 1.4%. ## How did search popularity change for crypto exchanges worldwide in September 2026? - In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%. - In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%. - In September 2026, Crypto.com rose from 4th to 3rd among crypto exchanges worldwide. - In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide. - Estimated monthly branded searches for Gemini worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crypto exchanges | 94.7K | 1.2% | 4 | | Nov 2025 | Crypto exchanges | 82.4K | 1.3% | 4 | | Dec 2025 | Crypto exchanges | 74.8K | 1.3% | 3 | | Jan 2026 | Crypto exchanges | 74.8K | 1.3% | 3 | | Feb 2026 | Crypto exchanges | 70.7K | 1.3% | 4 | | Mar 2026 | Crypto exchanges | 89.8K | 1.8% | 3 | | Apr 2026 | Crypto exchanges | 65.2K | 1.4% | 3 | | May 2026 | Crypto exchanges | 70.1K | 1.5% | 3 | | Jun 2026 | Crypto exchanges | 62.5K | 1.3% | 4 | | Jul 2026 | Crypto exchanges | 60.3K | 1.6% | 4 | | Aug 2026 | Crypto exchanges | 72.6K | 1.5% | 3 | | Sep 2026 | Crypto exchanges | 58.5K | 1.4% | 4 | ## How are Kraken Exchange’s branded searches counted? Brandwave collects information about searches that people make online using Kraken Exchange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kraken crypto” - “kraken crypto exchange” - “kraken exchange” ## Which crypto exchanges compete with Kraken Exchange? - [Binance](/demand/global-en/brands/binance): Head-to-head: /demand/global-en/compare/binance-vs-kraken-exchange - [Coinbase](/demand/global-en/brands/coinbase): Head-to-head: /demand/global-en/compare/coinbase-vs-kraken-exchange - [Crypto.com](/demand/global-en/brands/crypto-com): Head-to-head: /demand/global-en/compare/crypto-com-vs-kraken-exchange - [Gemini](/demand/global-en/brands/gemini): Head-to-head: /demand/global-en/compare/gemini-vs-kraken-exchange ## Who owns Kraken Exchange? Kraken Exchange is owned by Payward. Brandwave does not track any other brands owned by Payward. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Kraken Exchange? Kraken Exchange is owned by Payward. Brandwave does not track any other brands owned by Payward. ## Cite this page Brandwave. "Kraken Exchange: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kraken-exchange This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kraken-exchange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.