--- title: "Kraft: search popularity and Share of Search worldwide" description: "Kraft is a food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kraft" publisher: "Brandwave" --- # Kraft: search popularity and Share of Search worldwide Kraft is a food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kraft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among peanut butter brands**: 57.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Peanut butter brands | 1 | 57.3% | 165K | | Salad dressings | 1 | 59.7% | 165K | - [Peanut butter brands](/demand/global-en/categories/peanut-butter-brands) - [Salad dressings](/demand/global-en/categories/salad-dressings) ## How has branded search demand for Kraft changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kraft worldwide held steady at 165K. - Across the 11 months ending August 2026, Kraft’s estimated Share of Search among peanut butter brands worldwide increased from 55.2% to 57.3%. - Across the 11 months ending August 2026, Kraft’s estimated Share of Search among peanut butter brands worldwide peaked at 62% in December 2025 and was lowest at 54.2% in February 2026. - Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide decreased from 60.2% to 59.7%. - Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide peaked at 67.2% in November 2025 and was lowest at 53.4% in July 2026. ## How did search popularity change for peanut butter brands worldwide in August 2026? - In August 2026, Kraft gained estimated Share of Search among peanut butter brands worldwide, from 54.8% to 57.3%. - In August 2026, Jif gained estimated Share of Search among peanut butter brands worldwide, from 16.4% to 17.2%. - In August 2026, Skippy lost estimated Share of Search among peanut butter brands worldwide, from 24.5% to 21%. - Estimated monthly branded searches for Fix & Fogg worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026. - Estimated monthly branded searches for Pic's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## How did search popularity change for salad dressings worldwide in August 2026? - In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%. - In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%. - In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%. - In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%. - In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%. - Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peanut butter brands | 165K | 55.2% | 1 | | Nov 2025 | Peanut butter brands | 201K | 60.3% | 1 | | Dec 2025 | Peanut butter brands | 201K | 62% | 1 | | Jan 2026 | Peanut butter brands | 165K | 55.2% | 1 | | Feb 2026 | Peanut butter brands | 165K | 54.2% | 1 | | Mar 2026 | Peanut butter brands | 165K | 55.2% | 1 | | Apr 2026 | Peanut butter brands | 135K | 55.2% | 1 | | May 2026 | Peanut butter brands | 135K | 54.8% | 1 | | Jun 2026 | Peanut butter brands | 135K | 54.8% | 1 | | Jul 2026 | Peanut butter brands | 135K | 54.8% | 1 | | Aug 2026 | Peanut butter brands | 165K | 57.3% | 1 | | Sep 2026 | Peanut butter brands | — | — | — | | Oct 2025 | Salad dressings | 165K | 60.2% | 1 | | Nov 2025 | Salad dressings | 201K | 67.2% | 1 | | Dec 2025 | Salad dressings | 201K | 64.8% | 1 | | Jan 2026 | Salad dressings | 165K | 59.2% | 1 | | Feb 2026 | Salad dressings | 165K | 61.8% | 1 | | Mar 2026 | Salad dressings | 165K | 60.3% | 1 | | Apr 2026 | Salad dressings | 135K | 55.4% | 1 | | May 2026 | Salad dressings | 135K | 55.4% | 1 | | Jun 2026 | Salad dressings | 135K | 55.4% | 1 | | Jul 2026 | Salad dressings | 135K | 53.4% | 1 | | Aug 2026 | Salad dressings | 165K | 59.7% | 1 | | Sep 2026 | Salad dressings | — | — | — | ## How is Kraft measured? Brandwave collects information about searches that people make online using Kraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kraft” ## Which peanut butter brands compete with Kraft? - [Skippy](/demand/global-en/brands/skippy): Head-to-head: /demand/global-en/compare/kraft-vs-skippy - [Jif](/demand/global-en/brands/jif): Head-to-head: /demand/global-en/compare/jif-vs-kraft - [Pic's](/demand/global-en/brands/pics): Head-to-head: /demand/global-en/compare/kraft-vs-pics - [Fix & Fogg](/demand/global-en/brands/fix-and-fogg): Head-to-head: /demand/global-en/compare/fix-and-fogg-vs-kraft ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kraft: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.