--- title: "Koto: search popularity worldwide" description: "A brand and digital design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/koto" publisher: "Brandwave" --- # Koto: search popularity worldwide A brand and digital design agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Koto - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among branding agencies**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Branding agencies | 4 | 5.6% | 5.4K | - [Branding agencies](/demand/global-en/categories/branding-agencies) ## Top branding agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Koto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Koto is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pentagram | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COLLINS | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Antler | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Koto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Landor | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Wolff Olins | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | DesignStudio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Interbrand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about branding agencies - Asked ChatGPT "Which branding agency should I hire?": 1. Red Antler, 2. Koto - Asked ChatGPT "What are the best branding agencies?": 1. Pentagram, 2. COLLINS, 3. Landor, 4. Wolff Olins, 5. Koto, 6. Red Antler - Asked ChatGPT "What's the best branding agency for a new identity?": 1. Pentagram, 2. COLLINS, 3. Koto, 4. Red Antler - Searched Google, AI Overview "best branding agency": 1. Pentagram Not named in any answer: DesignStudio and Interbrand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Koto changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Koto worldwide rose from 5K to 5.4K. - Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide increased from 4.7% to 5.6%. - Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide peaked at 5.9% in August 2026 and was lowest at 4.4% in December 2025. - Across the 12 months ending September 2026, Koto rose from 5th to 4th among branding agencies worldwide. ## How did search popularity change for branding agencies worldwide in September 2026? - In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%. - In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%. - In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Branding agencies | 5K | 4.7% | 5 | | Nov 2025 | Branding agencies | 5.1K | 5.1% | 5 | | Dec 2025 | Branding agencies | 4.3K | 4.4% | 5 | | Jan 2026 | Branding agencies | 5.4K | 5% | 4 | | Feb 2026 | Branding agencies | 5.3K | 5.7% | 5 | | Mar 2026 | Branding agencies | 5.3K | 5.1% | 5 | | Apr 2026 | Branding agencies | 5.3K | 5.8% | 4 | | May 2026 | Branding agencies | 4.5K | 4.6% | 4 | | Jun 2026 | Branding agencies | 4.5K | 4.7% | 4 | | Jul 2026 | Branding agencies | 5.3K | 5.8% | 4 | | Aug 2026 | Branding agencies | 5.4K | 5.9% | 4 | | Sep 2026 | Branding agencies | 5.4K | 5.6% | 4 | ## How are Koto’s branded searches counted? Brandwave collects information about searches that people make online using Koto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “koto agency” - “koto studio” ## Which branding agencies compete with Koto? - [DesignStudio](/demand/global-en/brands/designstudio): Head-to-head: /demand/global-en/compare/designstudio-vs-koto - [Landor](/demand/global-en/brands/landor): Head-to-head: /demand/global-en/compare/koto-vs-landor - [Interbrand](/demand/global-en/brands/interbrand): Head-to-head: /demand/global-en/compare/interbrand-vs-koto - [Red Antler](/demand/global-en/brands/red-antler): Head-to-head: /demand/global-en/compare/koto-vs-red-antler - [COLLINS](/demand/global-en/brands/collins-agency): Head-to-head: /demand/global-en/compare/collins-agency-vs-koto - [Pentagram](/demand/global-en/brands/pentagram) - [Wolff Olins](/demand/global-en/brands/wolff-olins) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Koto: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/koto This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/koto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.