--- title: "KONG: search popularity and Share of Search worldwide" description: "KONG makes dog toys and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kong" publisher: "Brandwave" --- # KONG: search popularity and Share of Search worldwide KONG makes dog toys and treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KONG - **Owned by**: The KONG Company - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI gateway platforms**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI gateway platforms | 5 | 0.1% | 4.4K | | API management platforms | 4 | 0.48% | 4.4K | | Pet hair removers | 4 | 0.72% | 4.4K | | Dog coats | 5 | 2.3% | 4.4K | | Dog collar brands | 4 | 3.8% | 4.4K | | Dog toy brands | 5 | 6.8% | 4.4K | | API gateways | 5 | 7.2% | 4.4K | | Pet bed brands | 3 | 11.7% | 4.4K | | Dog seat covers | 2 | 30.6% | 4.4K | - [AI gateway platforms](/demand/global-en/categories/ai-gateway-platforms) - [API management platforms](/demand/global-en/categories/api-management-platforms) - [Pet hair removers](/demand/global-en/categories/pet-hair-removers) - [Dog coats](/demand/global-en/categories/dog-coats) - [Dog collar brands](/demand/global-en/categories/dog-collar-brands) - [Dog toy brands](/demand/global-en/categories/dog-toy-brands) - [API gateways](/demand/global-en/categories/api-gateways) - [Pet bed brands](/demand/global-en/categories/pet-bed-brands) - [Dog seat covers](/demand/global-en/categories/dog-seat-covers) ## How has branded search demand for KONG changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K. - Across the 11 months ending August 2026, KONG fell from 4th to 5th among AI gateway platforms worldwide. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among API management platforms worldwide held steady, from 0.59% to 0.48%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide decreased from 1.3% to 0.72%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide decreased from 5.1% to 2.3%. - Across the 11 months ending August 2026, KONG fell from 4th to 5th among dog coats worldwide. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide decreased from 7.6% to 3.8%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide peaked at 7.6% in October 2025 and was lowest at 3.8% in May 2026. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide decreased from 13.1% to 6.8%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide peaked at 13.1% in October 2025 and was lowest at 6.3% in December 2025. - Across the 11 months ending August 2026, KONG fell from 3rd to 5th among dog toy brands worldwide. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among API gateways worldwide decreased from 8.7% to 7.2%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among API gateways worldwide peaked at 8.7% in October 2025 and was lowest at 5.8% in May 2026. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet bed brands worldwide decreased from 19.5% to 11.7%. - Across the 11 months ending August 2026, KONG fell from 2nd to 3rd among pet bed brands worldwide. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide decreased from 41.9% to 30.6%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide peaked at 41.9% in October 2025 and was lowest at 30.5% in May 2026. - Across the 11 months ending August 2026, KONG fell from 1st to 2nd among dog seat covers worldwide. ## How did search popularity change for AI gateway platforms worldwide in August 2026? - In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%. - In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%. - Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026. - Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. ## How did search popularity change for API management platforms worldwide in August 2026? - In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%. - In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%. - Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026. - Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. - Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026. ## How did search popularity change for pet hair removers worldwide in August 2026? - In August 2026, BISSELL gained estimated Share of Search among pet hair removers worldwide, from 75.4% to 82.9%. - In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 18.3% to 12.1%. - In August 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 4.5% to 3.6%. - Estimated monthly branded searches for Pet Neat worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026. - Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. ## How did search popularity change for dog coats worldwide in August 2026? - In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 41.4% to 48%. - In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 10.1% to 6.4%. - In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 41.4% to 39.3%. - In August 2026, KONG lost estimated Share of Search among dog coats worldwide, from 3% to 2.3%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. ## How did search popularity change for dog collar brands worldwide in August 2026? - In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 16.2% to 19.2%. - In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 66.1% to 64%. - In August 2026, KONG lost estimated Share of Search among dog collar brands worldwide, from 4.8% to 3.8%. - Estimated monthly branded searches for Rogz worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for dog toy brands worldwide in August 2026? - In August 2026, ZippyPaws overtook KONG to rank 4th among dog toy brands worldwide, at 10.3%. - In August 2026, KONG lost estimated Share of Search among dog toy brands worldwide, from 8.4% to 6.8%. - Chuckit’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 21.2% to 18.8% in August 2026. - Outward Hound’s estimated Share of Search among dog toy brands worldwide has lost ground for 3 months in a row, from 14.2% to 12.6% in August 2026. - Estimated monthly branded searches for Tuffy's worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## How did search popularity change for API gateways worldwide in August 2026? - In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%. - In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%. - In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%. - In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%. - In August 2026, KONG lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%. - Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## How did search popularity change for pet bed brands worldwide in August 2026? - In August 2026, Bark gained estimated Share of Search among pet bed brands worldwide, from 51.4% to 59.2%. - In August 2026, KONG lost estimated Share of Search among pet bed brands worldwide, from 15.3% to 11.7%. - In August 2026, Snooza lost estimated Share of Search among pet bed brands worldwide, from 12.5% to 9.6%. - In August 2026, Paws for Life lost estimated Share of Search among pet bed brands worldwide, from 18.7% to 17.6%. - Estimated monthly branded searches for Best Friends by Sheri worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## How did search popularity change for dog seat covers worldwide in August 2026? - In August 2026, BarksBar overtook Active Pets to rank 3rd among dog seat covers worldwide, at 11.1%. - In August 2026, Kurgo gained estimated Share of Search among dog seat covers worldwide, from 43.7% to 45.8%. - In August 2026, KONG lost estimated Share of Search among dog seat covers worldwide, from 35.8% to 30.6%. - Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026. - Estimated monthly branded searches for Active Pets worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI gateway platforms | 8.1K | 0.34% | 4 | | Nov 2025 | AI gateway platforms | 5.4K | 0.06% | 5 | | Dec 2025 | AI gateway platforms | 5.4K | 0.13% | 5 | | Jan 2026 | AI gateway platforms | 5.4K | 0.18% | 5 | | Feb 2026 | AI gateway platforms | 5.4K | 0.18% | 5 | | Mar 2026 | AI gateway platforms | 6.6K | 0.21% | 5 | | Apr 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | May 2026 | AI gateway platforms | 4.4K | 0.12% | 5 | | Jun 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | Jul 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | Aug 2026 | AI gateway platforms | 4.4K | 0.1% | 5 | | Sep 2026 | AI gateway platforms | — | — | — | | Oct 2025 | API management platforms | 8.1K | 0.59% | 4 | | Nov 2025 | API management platforms | 5.4K | 0.48% | 4 | | Dec 2025 | API management platforms | 5.4K | 0.49% | 4 | | Jan 2026 | API management platforms | 5.4K | 0.48% | 4 | | Feb 2026 | API management platforms | 5.4K | 0.48% | 4 | | Mar 2026 | API management platforms | 6.6K | 0.59% | 4 | | Apr 2026 | API management platforms | 5.4K | 0.48% | 4 | | May 2026 | API management platforms | 4.4K | 0.47% | 4 | | Jun 2026 | API management platforms | 5.4K | 0.58% | 4 | | Jul 2026 | API management platforms | 5.4K | 0.58% | 4 | | Aug 2026 | API management platforms | 4.4K | 0.48% | 4 | | Sep 2026 | API management platforms | — | — | — | | Oct 2025 | Pet hair removers | 8.1K | 1.3% | 4 | | Nov 2025 | Pet hair removers | 5.4K | 0.74% | 4 | | Dec 2025 | Pet hair removers | 5.4K | 0.96% | 4 | | Jan 2026 | Pet hair removers | 5.4K | 0.97% | 4 | | Feb 2026 | Pet hair removers | 5.4K | 0.96% | 4 | | Mar 2026 | Pet hair removers | 6.6K | 1% | 4 | | Apr 2026 | Pet hair removers | 5.4K | 0.96% | 4 | | May 2026 | Pet hair removers | 4.4K | 0.86% | 4 | | Jun 2026 | Pet hair removers | 5.4K | 1.1% | 4 | | Jul 2026 | Pet hair removers | 5.4K | 1.1% | 4 | | Aug 2026 | Pet hair removers | 4.4K | 0.72% | 4 | | Sep 2026 | Pet hair removers | — | — | — | | Oct 2025 | Dog coats | 8.1K | 5.1% | 4 | | Nov 2025 | Dog coats | 5.4K | 2.4% | 5 | | Dec 2025 | Dog coats | 5.4K | 2.7% | 5 | | Jan 2026 | Dog coats | 5.4K | 2.6% | 5 | | Feb 2026 | Dog coats | 5.4K | 3.3% | 4 | | Mar 2026 | Dog coats | 6.6K | 3.5% | 4 | | Apr 2026 | Dog coats | 5.4K | 3.2% | 5 | | May 2026 | Dog coats | 4.4K | 2.4% | 5 | | Jun 2026 | Dog coats | 5.4K | 3.2% | 5 | | Jul 2026 | Dog coats | 5.4K | 3% | 5 | | Aug 2026 | Dog coats | 4.4K | 2.3% | 5 | | Sep 2026 | Dog coats | — | — | — | | Oct 2025 | Dog collar brands | 8.1K | 7.6% | 4 | | Nov 2025 | Dog collar brands | 5.4K | 4% | 4 | | Dec 2025 | Dog collar brands | 5.4K | 4.5% | 4 | | Jan 2026 | Dog collar brands | 5.4K | 4.6% | 4 | | Feb 2026 | Dog collar brands | 5.4K | 5.6% | 4 | | Mar 2026 | Dog collar brands | 6.6K | 5.6% | 4 | | Apr 2026 | Dog collar brands | 5.4K | 4.7% | 4 | | May 2026 | Dog collar brands | 4.4K | 3.8% | 4 | | Jun 2026 | Dog collar brands | 5.4K | 4.8% | 4 | | Jul 2026 | Dog collar brands | 5.4K | 4.8% | 4 | | Aug 2026 | Dog collar brands | 4.4K | 3.8% | 4 | | Sep 2026 | Dog collar brands | — | — | — | | Oct 2025 | Dog toy brands | 8.1K | 13.1% | 3 | | Nov 2025 | Dog toy brands | 5.4K | 8.5% | 5 | | Dec 2025 | Dog toy brands | 5.4K | 6.3% | 5 | | Jan 2026 | Dog toy brands | 5.4K | 8% | 5 | | Feb 2026 | Dog toy brands | 5.4K | 9.3% | 4 | | Mar 2026 | Dog toy brands | 6.6K | 10.1% | 4 | | Apr 2026 | Dog toy brands | 5.4K | 9.3% | 4 | | May 2026 | Dog toy brands | 4.4K | 7.7% | 5 | | Jun 2026 | Dog toy brands | 5.4K | 8.6% | 4 | | Jul 2026 | Dog toy brands | 5.4K | 8.4% | 4 | | Aug 2026 | Dog toy brands | 4.4K | 6.8% | 5 | | Sep 2026 | Dog toy brands | — | — | — | | Oct 2025 | API gateways | 8.1K | 8.7% | 5 | | Nov 2025 | API gateways | 5.4K | 6.8% | 5 | | Dec 2025 | API gateways | 5.4K | 7.5% | 5 | | Jan 2026 | API gateways | 5.4K | 6.9% | 5 | | Feb 2026 | API gateways | 5.4K | 7% | 5 | | Mar 2026 | API gateways | 6.6K | 8.2% | 5 | | Apr 2026 | API gateways | 5.4K | 7.1% | 5 | | May 2026 | API gateways | 4.4K | 5.8% | 5 | | Jun 2026 | API gateways | 5.4K | 7.6% | 5 | | Jul 2026 | API gateways | 5.4K | 8.2% | 5 | | Aug 2026 | API gateways | 4.4K | 7.2% | 5 | | Sep 2026 | API gateways | — | — | — | | Oct 2025 | Pet bed brands | 8.1K | 19.5% | 2 | | Nov 2025 | Pet bed brands | 5.4K | 12.1% | 3 | | Dec 2025 | Pet bed brands | 5.4K | 12.3% | 3 | | Jan 2026 | Pet bed brands | 5.4K | 13.5% | 3 | | Feb 2026 | Pet bed brands | 5.4K | 16.5% | 2 | | Mar 2026 | Pet bed brands | 6.6K | 18% | 2 | | Apr 2026 | Pet bed brands | 5.4K | 15.6% | 3 | | May 2026 | Pet bed brands | 4.4K | 12.8% | 3 | | Jun 2026 | Pet bed brands | 5.4K | 15.3% | 3 | | Jul 2026 | Pet bed brands | 5.4K | 15.3% | 3 | | Aug 2026 | Pet bed brands | 4.4K | 11.7% | 3 | | Sep 2026 | Pet bed brands | — | — | — | | Oct 2025 | Dog seat covers | 8.1K | 41.9% | 1 | | Nov 2025 | Dog seat covers | 5.4K | 33.5% | 2 | | Dec 2025 | Dog seat covers | 5.4K | 32.2% | 2 | | Jan 2026 | Dog seat covers | 5.4K | 33.2% | 2 | | Feb 2026 | Dog seat covers | 5.4K | 38.8% | 1 | | Mar 2026 | Dog seat covers | 6.6K | 40.2% | 1 | | Apr 2026 | Dog seat covers | 5.4K | 36.5% | 2 | | May 2026 | Dog seat covers | 4.4K | 30.5% | 2 | | Jun 2026 | Dog seat covers | 5.4K | 36.5% | 2 | | Jul 2026 | Dog seat covers | 5.4K | 35.8% | 2 | | Aug 2026 | Dog seat covers | 4.4K | 30.6% | 2 | | Sep 2026 | Dog seat covers | — | — | — | ## How is KONG measured? Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kong api” ## Which AI gateway platforms compete with KONG? - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-kong - [LiteLLM](/demand/global-en/brands/litellm): Head-to-head: /demand/global-en/compare/kong-vs-litellm - [Portkey](/demand/global-en/brands/portkey): Head-to-head: /demand/global-en/compare/kong-vs-portkey - [Helicone](/demand/global-en/brands/helicone): Head-to-head: /demand/global-en/compare/helicone-vs-kong ## Who owns KONG? KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns KONG? KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company. ## Cite this page Brandwave. "KONG: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.